Card abandonment is a major issue that the online retailers face frequently. What is required to convert the abandoned carts into sales is effective communication.

Emailing is one way that can help you deal with the cart abandonment issues.

Constant Contact contributor Aastha Sirohi has published a guide to manage abandoned cart email subject lines.

Talking about the guide, Sirohi says, “Crafting appealing, impactful and intriguing abandoned cart subject lines is definitely not an easy task, but a little effort, lots of brainstorming, and knowing what gets your customers clicking will help your email subject lines stand out and encourage the reader to go ahead and open that email”.

She has described three characteristics for a solid abandoned cart subject line:

  • Clear
  • Direct
  • Compelling.

Read the full guide to effectively manage the subject lines.

The Ultimate Guide to Abandoned Cart Email Subject Lines