Search Engine Land’s Barry Schwartz has published a new video ‘SEO for e-commerce sites’ with Director of SEO at Razorfish, Brian Ussery. says, “Brian has given a lot of his time to the SEO industry. He has been a “product expert” in the Google support forums for almost as long as Google has had support forums. Before that, he helped SEOs in other public SEO forums. He has also spoken at countless SEO conferences, including our SMX events, he has written many articles here, and is active on social media helping SEOs. In our conversation, we talked about two primary... [...]
Archive for the 'E-Commerce' Category
The COVID-19 pandemic has fostered the need for going digital for most organizations. When it comes to making sales, digital is the way out. Darshan Kantak , Google’s Vice President for Ads Product Management, has shared three useful ways to help you grow your online sales. Kantak says, “We’re focused on helping you influence the hundreds of millions of shoppers who come to Google every day. Today, we’re adding new ways to showcase and augment your brand and products visually to spark action across Search, Shopping, and Display ads; optimize and grow your customer acquisition volume;... [...]
Econsultancy contributor Rebecca Sentance has published an article highlighting seven excellent examples of ecommerce checkout best practices. Sentance says, “While I could write a whole essay on this subject alone, here is a (hopefully concise) summary of the most important things to bear in mind when evaluating your online checkout experience. No distractions. Enclosing the checkout – which refers to the practice of situating your checkout in a stripped-down environment without all the bells and whistles of the main site – ensures that shoppers are focused on the task at hand and... [...]
The easy way to get started in eCommerce is with drop-shipping. With drop-shipping you avoid the hassles of shipping products and handling return. A manufacturer or wholesaler handles the mechanics of fulfilling a sale. You just: 1. advertise the product, 2. accept orders (and collect the money) and 3. tell your drop-shipper where to ship the product and pay them for the product. If you want a store selling physical goods, this is the way to get started right away. You just pick a niche, find products that appeal to people who are interested in that niche, and place ads for the products on your... [...]
Personalization is the key to marketing success. By reaching out your target audience and recommending the products they need, you can grow your online sales. eMarketer is hosting a webinar ‘Sell More with Product Recommendations’ featuring Matthew Wasley, senior product marketing manager at Adobe on Thursday June 25, 2020 at 2.00 pm ET. Attend this webinar to learn: How to provide product recommendations at each stage of the customer journey How to effectively test a wide range of recommendation types How to accurately measure performance across multiple dimensions. Sell More with Product... [...]
Personalization is the key to marketing success. By reaching out your target audience and recommending the products they need, you can grow your online sales. eMarketer is hosting a webinar ‘Sell More with Product Recommendations’ featuring Matthew Wasley, senior product marketing manager at Adobe on Thursday June 25, 2020 at 2.00 pm ET. Attend this webinar to learn: How to provide product recommendations at each stage of the customer journey How to effectively test a wide range of recommendation types How to accurately measure performance across multiple dimensions. Sell More with Product... [...]
E-commerce SEO helps you to optimize your e-commerce store pages to improve search engine rankings and drive traffic. By improving your search engine presence you can boot your sales. I Love SEO contributor Gianluca Fiorelli has published a seven-part guide on ‘Optimizing Ecommerce for Google Images and Visual Search’. Fiorelli says, “In this guide, I will present you why and how to optimize your images for obtaining the most from both the Google Images Search vertical and Images Box in Universal Search, Rich Results with images, other Google SERPs’ features and from... [...]
SEMrush contributor Maria Kalyadina has published ‘The Definitive Guide to eCommerce SEO for 2020’. This comprehensive guide offers advice on how to develop an SEO strategy for ecommerce websites and provides tips and strategies to optimize your site effectively. This guide covers the following: Why SEO Is Important for Your eCommerce Site Keyword Research for eCommerce Websites On-Page SEO for eCommerce Websites Technical SEO for eCommerce Websites How to Fix Common Technical SEO Issues on eCommerce Websites Content Marketing for eCommerce Sites Link Building for eCommerce Sites Local... [...]
According to a We Are Social and Hootsuite report, the number of global internet users reached 4.39 billion in 2019. There was an increase of 366 million (9 percent) internet users as compared with January 2018. Retail Dive is hosting a webinar on ‘How to Achieve Ultimate E-commerce Balance’ on Thursday, April 16, 2020 at 10.00 am EDT. Retail Dive team says, “We surveyed more than 8,000 online consumers about key influencers on their purchasing, and customers overwhelmingly responded that shipping and returns play a key role in their buying decision-making process. In... [...]
Your e-commerce business can grow faster with customer support. By getting customer reviews for the products you are selling, you can win trust of the new prospects and boost your sales. Jeff Bullas has shared five ways to get more e-commerce product reviews for growing your business. Bullas says, “Your customers have busy lives, and unless they are very unsatisfied with your product (or have a lot of time on their hands) they are not going to review your products without direction, a reminder or an incentive. It is up to you to get your customers to leave a review on your eCommerce... [...]