The latest ‘Econsultancy’ blog post is titled “Ecommerce in China: Why are Western brands flocking to Alibaba’s Tmall?”. David Moth says, “Western ecommerce brands seeking to expand into China cannot ignore the 500lb gorilla that is Tmall. Even ASOS was recently forced to admit that its best chance of cracking China was to establish a presence on Tmall, while Burberry became the latest UK fashion brand to open a Tmall storefront in April. In fact the Alibaba-owned marketplace currently has around 2,000 foreign brands among its 70,000 sellers. So what’s so important... [...]
Archive for the 'E-Commerce' Category
The latest article on ‘Website Magazine’ is titled “Google’s E-Commerce Aspirations”. Pete Prestipino says, “Google has acquired Rangespan, a provider of a product listing management and big data services that help sellers identify products that will be in high demand in the future. The London-based startup will join Google’s Shopping unit. The company’s technology will likely be integrated immediately and help retailers increase sales by optimizing their advertised product offerings in response to online market demand by leveraging real-time sales dynamics. Rangespan... [...]
The latest ‘Econsultancy’ blog post is titled “Four common ecommerce blogging mistakes and how to avoid them”. James Carson says, “Fashion ecommerce and lifestyle blogging seems like a match made in heaven, but very few are getting it right. Here are four common mistakes and how you can avoid them. Last year I looked through 20 of the top fashion ecommerce sites to see where they were in their content strategy. I was curious because fashion and content just go so well together. Unfortunately, only a handful were getting it right. A few months later, I decided to... [...]
The latest ‘MarketingExperiments’ blog post is titled “E-commerce Marketing: 5 takeaways from ROI Revolution Retail Traffic Summit”. Erin Hogg says, “Over the past two days, I’ve been at ROI Revolution Retail Traffic Summit in Atlanta. For those of you unfamiliar with ROI Revolution, it is an agency concentrated in e-commerce, specializing in paid search, shopping feeds and a few other goodies. This MarketingExperiments Blog post features a few takeaways from the event to help inspire your e-commerce marketing efforts. But, before we dive into the takeaways, I want to give a special... [...]
The latest article on ‘Website Magazine’ is titled “The Shipping Formula for E-commerce Success”. Pete Prestipino says, “Shipping is an important element in the formula for e-commerce success, influencing an enterprise’s bottom line as well as the customer experience in general. eBay is releasing a new offering for clients of its Ship-from-Store solution that will hopefully raise the bar in customer experience and ease some of the seemingly omnipresent shipping issues affecting retailers today“. The Shipping Formula for E-commerce Success Website Magazine [...]
The latest ‘Econsultancy’ blog post is titled “16 beautiful examples of flat design in ecommerce”. Christopher Ratcliff says, “Realism used to dominate digital design. Not any more. The world is flat. At number one in Chris Lake’s 18 pivotal web design trends for 2014 is flat UI. For anyone new to the concept, here’s a brief introduction before we begin the cavalcade of smooth examples. One word that has become one of my favourite ‘isms’ to bandy around the office like so much jargon confetti is skeuomorphism, the practice of making something artificial... [...]
The latest article on ‘Business 2 Community’ is titled “Why You Should Create a Mobile Friendly Website”. Richelle Anderson says, “Today, many people use mobile devices, such as smartphones and tablets, to connect to the Internet. In fact, use of mobile devices for Internet searches and purchases is significantly on the rise. Research actually shows that most Internet searches now occur from a mobile device. Sometimes this is because their mobile device is the only available option and other times it’s because it is the easiest and most convenient option to use at the time.... [...]
The latest post on ‘Mashable’ is titled “5 Tips for Improving Your Ecommerce Revenues”. T. L. Stanely says, “Online shopping has created an efficient and enjoyable shopping experience for its users, and now, brick-and-mortar shops are trying to do just the same — by moving the online experience offline. Kate Spade Saturday, an innovative retailer in Tokyo’s fashion-forward Harajuku district, blends its online and offline worlds with in-store technology that emphasizes social sharing. Stroll through the flagship store in Tokyo, touch any of the oversized iPads embedded... [...]
The latest article on HubSpot blog is titled “The Anatomy of an Inbound Ecommerce Website”. Greg Wise says, “The parts of a well-designed ecommerce site are many and varied. All have some of the good elements, but not every site out there has all ofthem — except perhaps ModCloth. I may not shop there personally, but I’m a huge fan of the ModCloth ecommerce inbound marketing model. When breaking down the anatomy of an amazing ecommerce site, ModCloth seems to have it all, from an elegant and intuitive design to pre-transactional educational content to email marketing... [...]
The long winter in the Northern Hemisphere is finally coming to an end, and people are starting to think about outdoor living. Outdoor furniture is a frequent purchase, and it’s a big-ticket purchase, too. You can capture some of that online furniture buying revenue with Shane Paxton‘s Outdoor Furniture Online Store. This is a large niche, growing larger daily as the weather warms up. Paxton reports that the average sale amount is over $1000. That can generate some hefty commissions. And he finds that there is low competition, too. Paxton has been building affiliate marketing sites... [...]