The latest ‘Econsultancy’ blog post is titled “Ecommerce information architecture: the devil in the detail”. James Gurd says, “I’ve worked with many clients (and on my own sites) where avoidable structural/data problems add unnecessary complexity to website management. I say avoidable because they’re usually a result of not asking the right questions upfront before the site is built. It’s a tough task to cover all bases for an ecommerce platform because there are so many factors in play that can affect elements like on-site UX, business reporting, data flows... [...]

The latest article on HubSpot blog is titled “The Inbound Marketing For Ecommerce Manifesto”. Sam Mallikarjunan says, “For over half a decade, we’ve been talking about the goal of inbound marketing to put the customer at the center of the business. B2B companies have adopted inbound marketing faster than B2C – partially out of necessity. Although ecommerce has continued to grow over 20% Year-Over-Year, B2B sales as a whole grew only 16% from 2002-2010. B2B marketers had to adapt quickly to how the internet had changed the world forever, ecommerce marketers have... [...]

The latest article on ‘Website Magazine’ is titled “5 Reasons Amazon Wins at E-Commerce”. Allison Howen says, “When it comes to e-commerce, Amazon is king. Not only does the online retailer offer millions of products, but it also provides a good user-experience with its digital best practices and top-notch customer service.  Although those factors make it difficult for smaller retailers with less resources to compete against the e-commerce juggernaut, it doesn’t mean that they should stop trying. Instead, retailers should look at what makes Amazon the greatest and emulate the... [...]

The latest article on ‘Website Magazine’ is titled “Is Sellvana Your Next E-Commerce Solution?”. Pete Prestipino says, “There’s a new e-commerce contender and it could just be your next retail platform of choice.  Sellvana, which recently took on $5 million in funding, is an open source solution created by Boris Gurvich (the original Lead Technical Architect of Magento) that hopes to remove all the “technical roadblocks” for merchants, developers and designers. “The established generation of open source e-commerce platforms has not aged gracefully –... [...]

The latest article on  ‘Marketing Land’ is titled “E-commerce Sales Up 8% In January, With 20% Of Mobile Orders Happening On An Android”. Amy Gesenhues says, “Marketing analytics firm Custora says US e-commerce sales were up eight percent this January over January 2013. While combined offline and online transactions were down 0.4 percent last month compared to a year ago, Custora claims January was a strong month for e-commerce, with a 6 percent increase in traffic to e-commerce stores. Based on e-commerce transactions from over 100 retailers and 70 million shoppers,... [...]

The latest article on HubSpot blog is titled “5 Ways To Increase The ROI of Your eCommerce Marketing Blog”. Steve Haase says, “As an inbound marketer, you create content. If you’ve been at it for a while, or are blogging very aggressively, you’re seeing the benefits of all that content in terms of increased traffic. You’re hopefully also seeing a corresponding growth in revenue. But how do you know that the blog is contributing to those results? Or, as one of my customers recently asked me, “How can I tell that this content I worked so hard to create is contributing... [...]

The latest ‘Econsultancy’ blog post is titled “Ecommerce technology is failing to meet merchant needs: report”. Ben Davis says, “Companies are reporting the underperformance of ecommerce solutions in critical areas of functionality such as site search, product management, SEO and mobile-supported commerce. These deficiencies, coupled with difficulties with integration, have led many merchants to replatform, according to Econsultancy’s first survey-basedTechnology for Ecommerce Report. The reports, carried out in association with Neoworks, shows that only a minority... [...]

The latest post on ‘Mashable’ is titled “Global Mobile Data Traffic Set to Explode by 2018”. Matt Petronzio says, “The rise of mobile is still going strong, with cell tower-based data traffic growing 81% worldwide in 2013. In fact, last year’s mobile traffic was nearly 18 times the size of the entire Internet in 2000, according to a new report from Cisco. As part of the company’s Visual Networking Index, Cisco released its Global Mobile Data Traffic Forecast Update/. The report’s main data point: average mobile traffic per user around the world will grow... [...]

The latest ‘Econsultancy’ blog post is titled “Five ecommerce personalization tips for Valentine’s Day”. Ian McCaig says, “You’re one in a million. But hopefully your conversion rates will be higher than that this Valentine’s day. There’s nothing like the feeling of love in the air that gets people wanting to be extravagant with declarations of their love. But how do you go about providing the best experience for your Valentine’s customers to drive conversions, fast? Here are my top tips for helping people in a loving mood get the most out of your site“. Five... [...]

The latest article on ‘MarketingProfs’ is titled “How a Local Business Can Do Better Online in Five Easy Steps”. Alesia Krush says, “Many local businesses turn to digital marketing to increase online sales or foot traffic to their stores (or both). And many online marketers who work with local businesses often look for new ways to boost Web traffic and online visibility. So here are some easy-to-implement ideas for boosting the online visibility of a local business. 1. Revamp your Google+ profile If you are promoting a local business online, chances are you already have a Google+ Local... [...]