The latest ‘Econsultancy’ blog post is titled “Ecommerce information architecture: the devil in the detail”.

James Gurd says, “I’ve worked with many clients (and on my own sites) where avoidable structural/data problems add unnecessary complexity to website management.

I say avoidable because they’re usually a result of not asking the right questions upfront before the site is built. It’s a tough task to cover all bases for an ecommerce platform because there are so many factors in play that can affect elements like on-site UX, business reporting, data flows and SEO.

In my experience, it’s a continuous learning curve, picking up insight from specialists along the way to build a (hopefully) thorough knowledge base of what information you need to effectively build a website“.

Ecommerce information architecture: the devil in the detail

‘Econsultancy’ Blog

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