According to a Statista research,  in 2016 1.61 billion people worldwide purchased goods online and global e-retail sales amounted to 1.9 trillion U.S. dollars. The same research states that e-retail sales will reach 4.06 trillion U.S. dollars by 2020.

We are yet to hear the numbers for this year but they are going to be spectacular for sure.

Econsultancy columnist Nikki Gilliland has compiled six biggest ecommerce trends of 2017 to help marketers plan their 2018 efforts.

Gilliland says, ”

It’s time to take a look back at the biggest ecommerce trends of the past year, with insight from a few esteemed experts.

So, what were the biggest talking points?

AI and machine learning

James Gurd, owner, Digital Juggler:

From an ecommerce point of view, the increased use of AI and machine learning to automate marketing and merchandising has been a key trend.

There has been greater investment in the technology, so we’ve got a maturing product set for ecommerce teams to take advantage of. For example, search and merch tools that provide predictive learning for product search and sort with smart personalisation.

At the same time, some of the platform vendors have improved the native capability for AI, for example Salesforce’s Einstein which gives merchandising teams an impressive suite of tools to improve trading results”.

What were the biggest ecommerce trends in 2017?

Econsultancy

Sharing is caring