Andrea Johnson says, “Even though the Internet Retailer Conference and Exhibition (IRCE) 2014, the world’s largest ecommerce event, was held during the FIFA World Cup in Brazil, more than 60 Brazilians made it to the conference. The contingent was led by Priscila Inserra, Executive Director, and Renato Gonzaga, President, Concierge Brazil. The goal of their organization is to advance Brazil’s digital marketing by exposing executives to knowledge gathered at ecommerce events across the globe. “Brazil is really growing in (the digital marketplace), and we are proud of it,” Priscila... [...]

Darryl Adie says, “For years people have subscribed to newspapers and magazines, but now consumers can subscribe to receive a wide range of basic products, from fashion to fresh vegetables. As consumer buying habits are trending towards simpler, hassle-free shopping experiences, companies like Pact Coffee, Graze and Glossybox are invading the subscription space and seeing incredible growth. While subscription selling may not be a new model of retail, it has the potential to up-end traditional shopping patterns. Just this month, music streaming subscription services like Spotify were included... [...]

Everett Sizemore says, “If eCommerce businesses hope to remain competitive with Amazon, eBay, big box brands, and other online retail juggernauts, they’ll need to learn how to conduct content marketing, lead generation, and contact nurturing as part of a comprehensive inbound marketing strategy. First, I will discuss some of the ways most online retailers are approaching email from the bottom of the funnel upward, and why this needs to be turned around. Then we can explore how to go about doing this within the framework of “Inbound Marketing” for eCommerce businesses. Lastly,... [...]

Morgan Jacobson says, “What is an ecommerce company to do when one of their “most trusted” payment options gets a big slap on the wrist from the US Treasury? Most are learning right now, though data isn’t yet available to report. So, what exactly happened, and how might it affect your small to medium ecommerce business? A $7.7M Slap Hurts Apparently, PayPal disregarded US sanctions and allowed money transfers to forbidden accounts, including some linked to Cuba, Iran, and terrorist organizations. The Treasury Department said in a statement, “PayPal’s management demonstrated reckless... [...]

Amberly Dressler says, “If it feels like your e-commerce advertising is like trying to win a Formula 1 race on a bike you’re not alone. It’s possible to come in first but not likely… The competition is stronger, fiercer and enjoys way more horsepower. Not to mention they’re everywhere too. It doesn’t matter what channels you try and how well you optimize campaigns there’s always someone up ahead. If you struggle with promoting your store with AdWords PPC, Facebook ads or PLAs, read on. I’m going to show you a few tricks to turn your advertising efforts around”. 4... [...]

Satish Meena says, “Less than 1% of total retail sales in India were made online in 2014, but the impact of the Web on offline sales is much greater. The emergence of smartphones and the mobile Internet is playing a much bigger role in influencing the purchase decisions of online users. Customers are using them to research products, even when they are shopping in physical stores; to compare prices with online retailers; to check specifications; and to read user reviews. This user behavior is making the Web a more powerful medium — one that retailers can no longer ignore. It is most influential... [...]

Josh Haynam says, “As a marketer at an ecommerce site, there is constant pressure to deliver more sales. See how quizzes can help by personalizing your product selection. Personalizing your ecommerce site to offer up a tailored product for each visitor can increase conversions by 30% or more. Unfortunately, the reality is that personalization software can be expensive and time-consuming to implement – until recently. A few months back, ecommerce sites began to adopt the quiz as a mechanism for providing targeted product recommendations, and the results have been nothing but impressive”. How... [...]

Andy Hoar says, “I’m pleased to announce the release of Forrester’s US B2B eCommerce Forecast: 2015 to 2020.  In this first-of-its-kind report, Forrester forecasts that US B2B eCommerce will grow from $780 billion in 2015 to $1.13 trillion in 2020 – at which time it will constitute 12.1% of the total $9.39 trillion US B2B commerce market. What’s behind our 2020 $1.13 trillion US B2B eCommerce forecast? Changes to B2B buyer preferences. Today, 74% of B2B buyers research at least one-half of their work purchases online. In addition, 30% of today’s B2B buyers complete at... [...]

Derek S. says, “As brands look to drive deeper connections with their consumers many are leveraging personalization techniques in order to do so. Sprinklr, a social media management company, and hybris software, an e-commerce software and omni-channel solution provider, have announced a new partnership in order to further integrate social media with business processes. The new integration between the Sprinklr Experience Cloud and hybris’ new business platform as a service (YaaS) brands will be able to link First Party Experiences (FPX), such as consumer forums and reviews, directly with... [...]

Liesha Petrovich says, “You’ve spent time and money designing the perfect marketing campaign. You’ve designed a flawless strategy to drive customers to your awesome sales page and you know it will convert. You’ve thought of everything… Except your shopping cart process. When you design a marketing campaign, you’re focused on selling a solution or understanding the motivation for buying a product. You’re thinking about what makes someone click on the “buy” button. But until the last “confirm order” is clicked, the sale is in jeopardy. Shopping... [...]