According to a statista report, in 2015, 75.6% of US internet users made a purchase online and in 2017, this figure is expected to reach 78.4%. A right ecommerce strategy can help marketers reach the rising number of customers in US and worldwide. Entrepreneur contributor Aaron Agius has shared five useful customer engagement metrics ecommerce sellers can track to improve their sales. Agius says, “Driving the right type of buyers to your site and getting them to consistently convert at a profit is a complex process. You’ll increase your chances of success if you meticulously track your... [...]

Marketing Land has reported that Google has opened its ‘buy button’ in beta which can be enabled on advertiser’s requests. This will allow Google users with Google Wallet to make a purchase from a Google-hosted landing page after clicking on the ad. ML’s Ginny Marvin says, “Google hasn’t made an announcement about it yet, but advertisers can request access to the Purchases on Google beta via the Merchant Center Programs section in Google Merchant Center, which is accessible from the three-button menu drop-down”. Google Opens ‘Buy Button’ beta... [...]

Online payment security is a concern of every person who is invlolved in online purchase or an online business. According to Nasdaq, 70% of fraud victims say they will not do business with the company that failed to protect their data. Online businesses can promote themselves in terms of loyalty and increase the perceived value of their offering by providing a way to pay in a secure manner. Entrepreneur’s Kristen Gramigna says, ” Secure payments serve a functional purpose in your business, but they can also serve double duty as a marketing benefit — particularly now that so... [...]

Search engines play an important role in building up the online shopping experience for people. With image search, marketers have the opportunity to present their products in the search engines for the keywords entered in search engines. Search Engine Land, columnist Christi Olson has shared some tips for the marketers to boost their business by rightly optimizing the image search. Olson says, “Visual search doesn’t just significantly enhance the shopping experience, it’s being used in a wide variety of ways: Upload your own images to find similar products or images. Locate image sources. Locate... [...]

With growing copmetition among the e-commerce platforms, new techniques are required to survive and prosper. Visual content marketing plays an important role in convincing the prospects to become buyers. Shoppable content, form of visual commerce in which marketers use compelling imagery with actionable purchase points or product recommendations, helps brands to make more sales. HubSpot’s Ryan Philemon has shared some examples of Shoppable content advising e-commerce retailers to use it. Philemon says, “Interactive and shoppable content are now necessary assets for digital retailers. Convenience... [...]

A website’s home page leads the visitors and has the caliber to convert a visitor into customer. With the evolution of dynamic web pages, it has been easier to customize the web pages according to the need and choice of the consumers. On MOZ blog, Cara Harshman has written about the ways companies have utilized their home pages and have been successful in growing thier business. Harshman advises marketers to consider the value of homepage and work on it in a way that they catch the customers. Harshman says, “Marketers spend so much time and energy developing personas and messaging for... [...]

Entrepreneur contributor Aaron Agius has published an article on how to reach the ‘buy online, pick up in store’ shoppers. He has described the benefits of the ‘buy online, pick up in store’ model in the e-commerce. Agius says, “For consumers, the option to pick up their orders at a local store is incredibly convenient, but that’s not the primary reason customers choose this option. In a survey of consumers who shop online and pick up in-store, conducted by Internet Retailer, 73 percent of respondents said they choose that option to avoid shipping fees. There were... [...]

Nikki Gilliland says, “Social commerce hasn’t quite taken off in the way it was predicted to.  While 52% of marketers said it would be the most prominent trend of 2016, you could argue that live video or influencer marketing ended up stealing its thunder. It seems that despite mobile commerce rising in popularity – and with one in four users trying to purchase a product on social last year – many brands have struggled to find the right balance between social media and ecommerce. In fact, a recent survey suggests that 45% of adults have no current interest in clicking on a ‘buy... [...]

Amy Gesenhues says, “In a survey polling more than 1,600 Amazon merchants, nearly 50 percent of the respondents said they sell almost exclusively on Amazon, with the e-commerce site delivering 80 to 100 percent of the merchants’ online sales. When asked what other e-commerce channels they use, 65 percent of survey respondents reported that they also sell on eBay. Less than 10 percent use channels like Rakuten, Walmart and Jet. Looking toward the future, 29 percent said they plan to expand their online sales efforts to Walmart this year. The same number of respondents said they had plans... [...]

Maria Haggerty says, “With the growth of the web, entrepreneurs continue to leverage eCommerce and for good reason. Online purchasing continues to grow and evolve. In fact, according to Forrester Research, online sales, specifically in the U.S., are expected to break the $500 billion mark by 2020. It’s expected to grow even more as access to the web expands with the proliferation of smartphones and other mobile devices. As the industry booms, it’s important to recognize the successes and challenges of different eCommerce models in order to make informed decisions regarding the future... [...]