Holiday season is a great opportunity for the brands and marketers to enhance their sales. An eMarketer research states that in 2017 holiday season ecommerce will rise by 15.8%. Entrepreneur contributor Rachel Perlmutter has shared four tips for marketers to prepare for the upcoming holiday season. Perlmutter says, “While you’re getting together your strategy for business operations, remember that you’ll still need to get the word out there. Coming off a decent 2016 where holiday consumer spending went up, retailers and other businesses will be preparing some major marketing pushes this... [...]

In ecommerce, finding the precise target audience and reaching out to them via different channels is very important. Apart from this effective advertising and promotion are also critical for developing an ecommerce business. Econsultancy columnist Ivan Mazour has published an article summarizing the seven stages of smart ecommerce marketing. Mazour says, “Below we’ve listed the seven stages of smart ecommerce marketing: starting out with the basic newsletters of yesteryear before graduating to the cutting-edge, game-changing technology available today. 1) Newsletters Once upon a time,... [...]

Econsultancy is hosting a webinar on ‘Ecommerce: Trends, Data and Best Practice’ on Tuesday, October 31, 2017. The webinar will focus on the recent ecommerce trends and guide marketers to enhance their ecommerce efforts. The Econsultancy team says, “The webinar will be hosted by Lynette Saunders, Senior Econsultancy Research Analyst and Steffan Aquarone, author of our Ecommerce Best Practice Guide who will be sharing his thoughts and tips on delivering ecommerce success as well as answering your questions in the live Q&A session after the presentation. Key Points this session... [...]

Shopify has announced the launch of ‘Shopping on Instagram’ tool. According to Shopify, with this feature Instagram will join Shopify’s sales channels to help merchants grow their business on mobile, alongside Facebook, Messenger, Pinterest, Buzzfeed, Houzz, and more. This feature will enable merchants to start tagging their posts with products in Instagram’s apps to showcase to their over 800 million monthly active users. Here’s a statement from Instagram: Discovery is at the heart of the Instagram experience. Together with Shopify, we are enabling new ways to turn discovery... [...]

Astroblu, the software company responsible for many WordPress themes, such asx,y and z, is releasing a new theme today aimed directly at the needs of eCommerce marketers. It’s called Bashcom WP Theme. Using this new tool, you can build Ecom and Affiliate Stores in any niche with just a few clicks. Bashcom WP Theme lets you build a store quite similar to a Shopify store, but without the Shopify expenses. There’s only a one-time fee with no maintenance fee. Plus, you are getting a developer’s license, so you may build as many stores as you want and you may sell the stores to other... [...]

Artificial Intelligence & Image Recognition help e-commerce platforms provide a personalized experience to their shoppers. The e-commerce brands use image recognition in the forms of visual search, product tagging and content curation. Econsultancy columnist Ben Davis has published an interview with Matthias Dantone, CEO and co-founder of Fashwell. Dantone has answered six significant questions that deal with the use of image recognition in e-commerce. Answering the question on most exciting use of image recognition technology in e-commerce, Dantone says, “Of course we’re excited... [...]

SEO is extremely important for the e-commerce businesses. Most of the first time visitors to an e-commerce site land from the search engines. As a site owner you need to be careful crafting an effective and relevant SEO strategy to get your sites indexed in the search engines. Search Engine Land columnist Pratik Dholakiya has shared seven common SEO mistakes that the e-commerce site owners make. Avoiding these mistakes can help your site get more visitors from the search engines. Dholakiya says, “Today, I want to shift the focus toward problems that plague e-commerce sites specifically. I’ll... [...]

What an ecommerce site requires is traffic and blogging is a proven formula to boost traffic. With quality posting on your blog you can direct the visitors to your ecommerce platform. Copyblogger columnist Chris Garrett has published an article on how to boost profitability of an ecommerce site with blogging. He has also shared eight steps to get started in this direction. On using blogs to spread awareness about your ecommerce site, Garrett says, “One of the primary reasons you should write blog posts is to raise awareness of what you sell. Each article you write is like a friendly interaction... [...]

It seems as if the E-commerce is still in its inception. Everyday a new technology appears and labels the previous one as old one. There is no right time to jump into the e-commerce other than now. Entrepreneur contributor Nathasha A R Kumar has shared seven strategies to help marketers build an online e-commerce brand. Nathasha says, “Here are certain thumb rules which remain static for any e-commerce brand irrespective of the genre. So, from personal learnings and experience shared below are 7 most important points to build a great online e-commerce brand: Finding the need/gap & USP: For... [...]

To sell a product on the web you need to tell people how it can be useful to them and why they should buy it from you. With strong product descriptions you can encourage shoppers to invest in your products. Marketing Land columnist John Lincoln has crafted a 12-point strategy to help marketers come out with effective product descriptions. Lincoln says, “Shoppers who land on a product detail page are like fish who’ve just started nibbling at the bait. The product description is meant to set the hook and reel them in — and as we head into the busy shopping season, that’s more important... [...]