In any web-based business, achieving an SEO ranking higher than your competitors is a must. For e-commerce too it is true. With proper keyword research and optimization of your e-commerce you can certainly rank higher. Search Engine Land columnist Brian Weiss has highlighted five common e-commerce SEO mistakes and how they can be avoided. Weiss says, “Getting things right for enterprise e-commerce SEO can be really challenging. You often have to merge very different sources of product data into a single system and make everything work. There are more pages than you could ever curate manually.... [...]

MOZ’s Alan Coleman has reported fifteen findings from Wolfgang Digital’s 2017 E-Commerce Benchmark KPI Study. Coleman says, “Analyzing 143 million website sessions and $531 million in online revenues, the study gives e-commerce marketers essential insights to help benchmark their business’s online performance and understand which metrics drive e-commerce success. This study is our gift to the global e-commerce industry. The objective is to reveal the state of play in the industry over the last 12 months and ultimately help digital marketers make better digital marketing decisions... [...]

In a competition to sell more and get more customers, many a times brands compromise on pricing. They sell more for less. To help marketers come out of this technique, Econsultancy writer Min-Jee Hwang has shared four tips in her recent article. Hwang says, “Pricing does not occur in a vacuum, so instead of avoiding price competition, the best harm reduction plan is to safeguard margins. There will always be another retailer willing to do away with profit temporarily to beat you. Don’t underestimate the sneaky tactics of your competitors. When you cut prices, know that your competitors... [...]

Getting new customers for your ecommerce site is a big challenge. Making them visit your site and keep them coming is even more changing. Business.com writer Robert Tallack has shared five tips to help market an ecommerce site. Tallack says, “There is no “build it and they will come” in ecommerce. Driving sales for an ecommerce site requires raising awareness about the online store and the products it sells, all while increasing traffic to the site. Where do you start? How do you stand out in a crowd of thousands of other shops competing for the same traffic? The answer lies in... [...]

Walmart and Google have recently announced a voice-assisted commerce partnership that will result into voice-assisted shopping and free expedited delivery. Talking about the partnership, Forrester’s Principal Analyst Brendan Witcher says, “This partnership pits the two giants of offline and online commerce, Walmart and Amazon respectively, squarely against each other. According to my colleague, Forrester VP and Principal Analyst James McQuivey, Amazon should keep on doing exactly what it’s doing. As he puts it, “It gives Amazon validation that the strategy is the one that everyone... [...]

Kissmetrics is hosting a webinar on ‘E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sales in Less Time’ on Thursday, August 24 at 10.00 pm PT. This webinar will teach marketers how they can use popups to improve their ecommerce efforts. The Kissmetrics team says, “In this exclusive training, Emil Kristensen, CMO and Co-founder at Sleeknote will walk you through how many of biggest movers and shakers in e-commerce are using popups to increase revenue—and how you can, too. You’ll learn: How one e-commerce site increased their opt-in rate by 512.5%... [...]

TechChrunch has reported about the new partnership between Google and Walmart to provide voice-based shopping. This partnership will enable the consumers to take advantage of Walmart’s “Easy Reorder” feature with Google’s ‘Google Express’ shopping service. Sarah Prez of TechChrunch says, “Prior to today, Walmart was not participating in Google Express at all, as the retailer is capable of handling its own e-commerce orders. It even this year launched its own 2-day shipping program, which unlike Amazon Prime, is free, provided the order is $35 or more. However, Google... [...]

Kissmetrics is hosting a webinar on ‘E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sales in Less Time’ on Thursday, August 24 at 10.00 pm PT. This webinar will teach marketers how they can use popups to improve their ecommerce efforts. The Kissmetrics team says, “In this exclusive training, Emil Kristensen, CMO and Co-founder at Sleeknote will walk you through how many of biggest movers and shakers in e-commerce are using popups to increase revenue—and how you can, too. You’ll learn: How one e-commerce site increased their opt-in rate by 512.5%... [...]

There are plenty of reasons that cause shopping-cart abandonment. It is a common problem faced by most ecommerce businesses. Econsultancy columnist Greg Randall has published an article providing five solutions to the shopping-cart abandonment problem. Randall says, “What can be done to dramatically reduce shopping cart bailouts? Solution #1 – Gain an understanding of how to create amazing online experiences One of the biggest issues faced by retailers is they don’t know what amazing online experiences are supposed to look like for their target consumers and existing customers.... [...]

Walker Sands has released Walker Sands 2017 Future of Retail study which signals the rise of the connected consumer and changes in shopper behaviors and expectations. According to the report, 19% of surveyed consumers have made a voice purchase using a voice-controlled device in the past year. And around 33% of them plan to make a purchase through such device in the coming year. More findings Smartphone penetration has reached 78% and the new device adoption rate is growing 27% consumers own some kind of in-home smart device 24% consumers own a voice-controlled device such as an Amazon Echo or... [...]