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Monday, October 19, 2020

Archive for the 'Social Media Advertising' Category

Five tips to improve social media advertising

Social media has its own important place when it comes to doing business today. You need to get acquainted with its concepts such as influencer marketing as these are the new capabilities that social media platforms have brought to us. To help marketers win more often in social media advertising, Marketing Land contributor Penny Wilson has shared five strategies. Wilson says, “A good first step to getting noticed in 2019 is to recognize ad money has to be combined with the equivalent investment in time, creativity and targeting savvy. Here are five ways I’d recommend upping... [...]

Social media advertising – key advantages

The Internet has offered new dimensions to the brands to reach out newer marketers and enhance their sales. With the emergence of search engine advertising, we found an ocean with no boundaries. And as the social media came in, the things have turned even broader. Econsultancy columnist Rob Weatherhead has shared an article highlighting the impact and advantages of social media advertising. Talking about the advantages of social advertising, Weatherhead says, “There are a number of ways the social media platforms have either an inbuilt advantage over search engines or have built them into... [...]

Quora launches image ads on its advertising platform

Quora has launched image ads on its advertising platform. The company had launched text ads a year ago which according to Quora “have delivered a strong return on investment for our advertisers while also providing them a native, high-quality way to reach and engage with Quora’s audience”. For creating an Image Ad, advertisers will need to upload their company logo and an image which will appear alongside the text headline and ad description. Here’s how the Quora Image Ads look like: Introducing Image Ads on the Quora Advertising Platform Quora  [...]

Improve your social ads with these tips

Advertising on social media is one of the most common and beneficial ways to reach out to a huge client base. These platform offer you reach, but making the viewers click on your ad is your responsibility. Marketing Land columnist Peter Minnium has offered ten tips to create social media ads that attract the users. Minnium says, “Here are some tips to keep in mind. 1. Be authentic Above all, brands need to strive for authenticity. Consumers have shown that they are not only open to branded social media content, they welcome it, provided the content is useful and relevant rather than disruptive... [...]

Research: Social media – key player in driving brand impact

Saїd Business School, University of Oxford and Kantar Millward Brown’s joint research has revealed that social media advertising can be a highly effective channel for driving long-term brand impact. The research states that getting Facebook and other social media advertising right is extremely important for brands. Jane Ostler, Managing Director of Media & Digital at Kantar Millward Brown, says, “Digital advertising is good for brand building, which is great news for brands. But the shock of the new can wear off, which is one reason why we have seen mobile ad effectiveness drop over... [...]

‘Hacking Facebook Ads on the Cheap: How to Supercharge Sales Leads on Any Budget’ Webinar 10.00 am PT

Kissmetrics is hosting a webinar on ‘Hacking Facebook Ads on the Cheap: How to Supercharge Sales Leads on Any Budget’ on Thursday, July 13 at 10.00 am PT. The webinar will reveal proven social media advertising strategies to get more page views. Webinar speakers Larry Kim, Founder of WordStream and CEO at Mobile Monkey Thue Madsen, Marketing Operations Manager, Kissmetrics Kissmetrics team says, “Join Larry Kim for a presentation of unusual-yet-proven social media advertising strategies designed to generate millions of page views at a tiny fraction of a penny per click, then... [...]

‘Hacking Facebook Ads on the Cheap: How to Supercharge Sales Leads on Any Budget’ Webinar July 13

Kissmetrics is hosting a webinar on ‘Hacking Facebook Ads on the Cheap: How to Supercharge Sales Leads on Any Budget’ on Thursday, July 13 at 10.00 am PT. The webinar will reveal proven social media advertising strategies to get more page views. Webinar speakers Larry Kim, Founder of WordStream and CEO at Mobile Monkey Thue Madsen, Marketing Operations Manager, Kissmetrics Kissmetrics team says, “Join Larry Kim for a presentation of unusual-yet-proven social media advertising strategies designed to generate millions of page views at a tiny fraction of a penny per click, then... [...]

5 Tips to Optimize Social Approach for B2B and B2C Marketing

Social media advertising has extended its reach widely. B2B and B2C are the domains covered by this. It avails multiple ways to marketers for reaching out prospective clients. Marketing Land’s Brad O’Brien has shared five tips to utilize social advertising approach for boosting the B2B and B2C performance. Advising marketers to design people-based advertising, O’Brien says, “A core draw of social advertising for B2C and B2B advertisers is its near-unmatched ability to execute “people-based advertising.” Essentially, your first-party data is leveraged to match and message... [...]

Push-button social media ad graphics for any social media platform #ad

A week ago, Jimmy Kim‘s team launched Social Studio FX. The launch ends tonight at midnight, so if you need graphic designs for ads on social media or your blog, time is running short to get this new tool. Social Studio FX makes it easy for anyone to create professional ad graphics sized to fit the requirements on any of the big social sites. You are getting over 200 visually stunning templates in 66 different sizes so you can match the social media site you are targeting: ■ Twitter, ■ Facebook, ■ Pinterest, ■ YouTube, ■ LinkedIn, ■ Google Plus, ■ Instagram, ■ Web Banners,... [...]

‘How to Use Snapchat for Business: A Guide for Marketers [Free Ebook]’ – HubSpot

Jami Oetting says, “It used to be easy for marketers to write off Snapchat with its ephemeral social messaging and wacky selfie filters as a silly mobile app. But the tool has quickly become the social media darling of the marketing world, leading advertisers to rethink their decision to overlook the platform — in large part because of its rapid growth. According to Bloomberg, the app has more than 60 million daily active users in the U.S. and Canada, and people watch more than 10 billion videos per day. These numbers are appealing to marketers, but Snapchat’s focus... [...]