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Friday, December 2, 2022

Archive for the 'Social Media Advertising' Category

Paid Social Media: A Guide to Social Advertising Success [Guide]

Paid social media refers to online advertising. It’s when brands pay money to Facebook, LinkedIn, Twitter, YouTube, etc. in order to have their content shared with specific new targeted audiences. Search Engine Journal’s Jason J. Zotara has published ‘Paid Social Media: A Guide To Social Advertising Success’ to help you craft a social advertising campaign on any platform. He says, “As a social media advertising agency leader (say that three times fast), we often get clients asking if we can fix their existing campaigns to improve return on investment. There are two... [...]

Your Guide to Writing Social Media Ads

To achieve better ROI from your social media advertisement campaigns, you need to write them in a way so that your prospects are persuaded to take action. Portent contributor Isabelle Severns has shared 10 tips for writing social media ad copy that converts. She says, “There’s an art to writing good social media ad copy, but it’s also a skill you can learn with a little knowledge and practice. 1. Research and Understand Your Audience Know your audience and write specifically for them; you need to know what your prospect marketplace is thinking and find a way to address that. Social... [...]

How To Research Your Competitor’s Social Ads

To make your social media ads more relevant and irresistible, you should check the way your competitors create and publish their ads. Social Media Examiner’s Lisa D. Jenkins has published an article on researching your competitor’s ads on four social platforms. She says, “Looking for inspiration to improve your social ads? Wondering what the competition is doing? In this article, you’ll learn how to research your competition’s ads on Facebook, Instagram, LinkedIn, and Twitter. #1: Research Competitors’ Facebook Ads With around 2.89 billion monthly active... [...]

SME Shares Low-Cost Social Ad Strategies That Convert

Social Media Examiner contributor Michael Stelzner has shared some useful low-cost social ad strategies that convert. He says, “Want to improve results from your ads without breaking the bank? Looking for ad strategies you can implement today? In this article, you’ll discover five low-cost ad strategies that convert on Facebook and YouTube. Storytelling Is the Key to Smart Marketing Before we dig into low-cost paid advertising strategies, let’s take a minute to go over one of the key components of effective marketing: storytelling. You already know that storytelling... [...]

How To Get B2B Leads Using Social Media Ads [Video]

Social media platforms are a vital part of generating new leads for your business today. Exposure Ninja’s Tim Cameron has published a new video ‘How To Get B2B Leads Using Social Media Ads’. Exposure Ninja  [...]

Five tips to improve social media advertising

Social media has its own important place when it comes to doing business today. You need to get acquainted with its concepts such as influencer marketing as these are the new capabilities that social media platforms have brought to us. To help marketers win more often in social media advertising, Marketing Land contributor Penny Wilson has shared five strategies. Wilson says, “A good first step to getting noticed in 2019 is to recognize ad money has to be combined with the equivalent investment in time, creativity and targeting savvy. Here are five ways I’d recommend upping... [...]

Social media advertising – key advantages

The Internet has offered new dimensions to the brands to reach out newer marketers and enhance their sales. With the emergence of search engine advertising, we found an ocean with no boundaries. And as the social media came in, the things have turned even broader. Econsultancy columnist Rob Weatherhead has shared an article highlighting the impact and advantages of social media advertising. Talking about the advantages of social advertising, Weatherhead says, “There are a number of ways the social media platforms have either an inbuilt advantage over search engines or have built them into... [...]

Quora launches image ads on its advertising platform

Quora has launched image ads on its advertising platform. The company had launched text ads a year ago which according to Quora “have delivered a strong return on investment for our advertisers while also providing them a native, high-quality way to reach and engage with Quora’s audience”. For creating an Image Ad, advertisers will need to upload their company logo and an image which will appear alongside the text headline and ad description. Here’s how the Quora Image Ads look like: Introducing Image Ads on the Quora Advertising Platform Quora  [...]

Improve your social ads with these tips

Advertising on social media is one of the most common and beneficial ways to reach out to a huge client base. These platform offer you reach, but making the viewers click on your ad is your responsibility. Marketing Land columnist Peter Minnium has offered ten tips to create social media ads that attract the users. Minnium says, “Here are some tips to keep in mind. 1. Be authentic Above all, brands need to strive for authenticity. Consumers have shown that they are not only open to branded social media content, they welcome it, provided the content is useful and relevant rather than... [...]

Research: Social media – key player in driving brand impact

Saїd Business School, University of Oxford and Kantar Millward Brown’s joint research has revealed that social media advertising can be a highly effective channel for driving long-term brand impact. The research states that getting Facebook and other social media advertising right is extremely important for brands. Jane Ostler, Managing Director of Media & Digital at Kantar Millward Brown, says, “Digital advertising is good for brand building, which is great news for brands. But the shock of the new can wear off, which is one reason why we have seen mobile ad effectiveness... [...]