To achieve better ROI from your social media advertisement campaigns, you need to write them in a way so that your prospects are persuaded to take action. Portent contributor Isabelle Severns has shared 10 tips for writing social media ad copy that converts. She says, “There’s an art to writing good social media ad copy, but it’s also a skill you can learn with a little knowledge and practice. 1. Research and Understand Your Audience Know your audience and write specifically for them; you need to know what your prospect marketplace is thinking and find a way to address that. Social media... [...]