Advertising on social media is one of the most common and beneficial ways to reach out to a huge client base. These platform offer you reach, but making the viewers click on your ad is your responsibility.

Marketing Land columnist Peter Minnium has offered ten tips to create social media ads that attract the users.

Minnium says, “Here are some tips to keep in mind.

1. Be authentic

Above all, brands need to strive for authenticity. Consumers have shown that they are not only open to branded social media content, they welcome it, provided the content is useful and relevant rather than disruptive to their experience.

From social media usage statistics, we see that users are most interested in staying connected and entertained. Brands that share news of upcoming trends or offer content that stands on its own merit can add value to users’ social media experience while reaching out to a more receptive audience.

2. Be useful

Understanding how individuals utilize their social media presence can help brands leverage their marketing dollars. Users may not want to see a soft-drink ad while scrolling through pictures of a friend’s trip, but an airline ad might hit home.

Instructional videos can be a particularly effective way of reaching an audience in a useful manner”.

8 tips for getting social media ads right

Marketing Land

Sharing is caring