Paid Social Media: A Guide to Social Advertising Success [Guide]
Paid social media refers to online advertising. It’s when brands pay money to Facebook, LinkedIn, Twitter, YouTube, etc. in order to have their content shared with specific new targeted audiences.
Search Engine Journal’s Jason J. Zotara has published ‘Paid Social Media: A Guide To Social Advertising Success’ to help you craft a social advertising campaign on any platform.
He says, “As a social media advertising agency leader (say that three times fast), we often get clients asking if we can fix their existing campaigns to improve return on investment.
There are two primary data sets I recommend gathering to create an overall strategy:
- Understand the landscape of social media advertising.
- Understand your audience and how they relate to each social platform.
Once you understand the social media landscape and identify your ideal audience, you can create a social ads strategy with realistic goals that complement your SEO and other digital marketing efforts.”
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