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Friday, April 23, 2021

Archive for the 'Effective Copywriting Tips' Category

11 Common Grammar Mistakes to Avoid

Copyblogger’s Brian Clark has published an article highlighting 11 common grammar mistakes in everyday writing. He says, “Let’s take a look at some of those types of glaring errors you never want to make — common writing mistakes that can diminish the shine and credibility of your message. 1. Loose vs. lose This one drives a lot of people crazy, including me. In fact, it’s so prevalent among bloggers that I once feared I was missing something, and somehow “loose” was a proper substitute for “lose” in some other English-speaking countries. Here’s a hint: it’s not. If... [...]

Five-Step Process to Solve Your Writing Problems

Effective writing skills can help you to capture the attention of your audience and persuade them to take an action. Copyblogger’s Brian Clark has shared a five-step process to help you solve three painful writing problems. He says, “I once asked the Copyblogger community to name their biggest writing problems. From the many responses, a pattern developed: How to get started How to cut the fluff How to finish These three issues are really symptoms of the same painful challenge, which boils down to not clearly understanding what you’re trying to accomplish with your writing. Don’t... [...]

Copyblogger 21 Shares Useful Keyboard Shortcuts

In the age of the Internet, when it comes to writing – it is using some or other device. By improving your writing speed, you can achieve more from your content creation process. Copyblogger contributor Stefanie Flaxman has published an article highlighting 21 useful keyboard shortcuts for writers. She says, “We’re all guilty of it at some point. I know I certainly am.Glamorizing writing is an easy trap to fall into … You forget about the countless hours of self-editing and imagine a cushy writing life where the right words flow effortlessly from your finger tips as you sit... [...]

Content Marketing and Copywriting – Explained

Copywriting is the key to successful content marketing. With effective copywriting skills, you can continue to make your content persuasive and impactful. Copyblogg’er Sonia Simone has published an article highlighting the difference between content marketing and copywriting. She says, “From a traditional marketing standpoint, there’s a simple answer to the question, “What’s the difference between content marketing and copywriting?” Content marketing means creating and sharing valuable free content to attract and convert prospects into customers — and customers into repeat... [...]

Copyblogger Shares Structure of Persuasive Copy

Attention-grabbing content helps you to win more people’s attention and get an opportunity to persuade them to take an action. Copyblogger’s Brian Clark has published an article presenting a structure of persuasive copy. He says, “Whether you’re writing a sales page, blog post, or promotional ebook, the flow will determine effectiveness. Here are some guidelines: First of all, focus on the reader — make an important promise early on (with your headline and opening paragraphs) that tells the reader what’s in it for her. Never allow readers to question why they’re bothering... [...]

Copywriter’s Blueprint: the most productive marketing skill #ad

The most productive copywriters – people like John Caples, Robert Collier, and Maxwell Sackheim in days gone by; Robert Bly, Frank Kern, David Garfinkel, and others today – are able to sell millions of products and become quite prosperous themselves. It all comes through their ability to write advertisements that are so intriguing that readers read them all the way through, looking for answers to their problems. Being able to write like that is a skill every marketer can use. You could have an excellent product and a collection of good bonuses but still not have the sales you are hoping... [...]

Copyblogger Shares Useful Step for New Writers

Copywriting is a creative art. To excel in it, you need to keep learning from the popular content creators and their writings. Copyblogger’s Stefanie Flaxman has shared some useful steps to help new writers produce effective content. Flaxman says, “The first step for new writers may sound simple, but it’s a lot easier said than done. It can feel safer to not write anything than write the wrong thing. For example, when I worked freelance, I was afraid to write my own content for a long time. Why? Because if I made a writing mistake, I thought I would look like a bad editor. That fear... [...]

Are You Making These Writing Mistakes

We know that common writing mistakes can damage our credibility resulting in poor business performance. On the other hand, your ability to write effectively can help you to persuade your audience to take action. Copyblogger’s Brian Clark has shared a list of seven common writing mistakes and how to avoid them. Clark says, “let’s take a look at some of those types of glaring errors you never want to make — common writing mistakes that can diminish the shine and credibility of your message. 1. Loose vs. lose This one drives a lot of people crazy, including me. In fact, it’s so prevalent... [...]

‘Copywriting: An Underestimated Conversion Influencer’ Webinar June 10 [Webinar]

Buyer behavior changes according to the prevailing situations. And the COVID-19 pandemic is a crisis that is influencing most of our decisions. VWO is hosting a webinar ‘Copywriting: An Underestimated Conversion Influencer’ featuring Rishi Rawat Founder, Frictionless Commerce, on Wednesday, June 10, 2020 at 10.00 am EST. VWO team says, “There is a misconception that people don’t read product details and the associated description. This is wrong. So, what is a marketer to do? Write copy that maintains attention and influences the subconscious. Rishi Rawat, Founder of Frictionless Commerce,... [...]

‘Copywriting: An Underestimated Conversion Influencer’ Webinar June 10 [Webinar]

Buyer behavior changes according to the prevailing situations. And the COVID-19 pandemic is a crisis that is influencing most of our decisions. VWO is hosting a webinar ‘Copywriting: An Underestimated Conversion Influencer’ featuring Rishi Rawat Founder, Frictionless Commerce, on Wednesday, June 10, 2020 at 10.00 am EST. VWO team says, “There is a misconception that people don’t read product details and the associated description. This is wrong. So, what is a marketer to do? Write copy that maintains attention and influences the subconscious. Rishi Rawat, Founder of Frictionless Commerce,... [...]