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Tuesday, October 27, 2020

Archive for the 'Effective Copywriting Tips' Category

Copyblogger Shares Structure of Persuasive Copy

Attention-grabbing content helps you to win more people’s attention and get an opportunity to persuade them to take an action. Copyblogger’s Brian Clark has published an article presenting a structure of persuasive copy. He says, “Whether you’re writing a sales page, blog post, or promotional ebook, the flow will determine effectiveness. Here are some guidelines: First of all, focus on the reader — make an important promise early on (with your headline and opening paragraphs) that tells the reader what’s in it for her. Never allow readers to question why they’re bothering... [...]

Copyblogger Shares Useful Step for New Writers

Copywriting is a creative art. To excel in it, you need to keep learning from the popular content creators and their writings. Copyblogger’s Stefanie Flaxman has shared some useful steps to help new writers produce effective content. Flaxman says, “The first step for new writers may sound simple, but it’s a lot easier said than done. It can feel safer to not write anything than write the wrong thing. For example, when I worked freelance, I was afraid to write my own content for a long time. Why? Because if I made a writing mistake, I thought I would look like a bad editor. That fear... [...]

Are You Making These Writing Mistakes

We know that common writing mistakes can damage our credibility resulting in poor business performance. On the other hand, your ability to write effectively can help you to persuade your audience to take action. Copyblogger’s Brian Clark has shared a list of seven common writing mistakes and how to avoid them. Clark says, “let’s take a look at some of those types of glaring errors you never want to make — common writing mistakes that can diminish the shine and credibility of your message. 1. Loose vs. lose This one drives a lot of people crazy, including me. In fact, it’s so prevalent... [...]

‘Copywriting: An Underestimated Conversion Influencer’ Webinar June 10 [Webinar]

Buyer behavior changes according to the prevailing situations. And the COVID-19 pandemic is a crisis that is influencing most of our decisions. VWO is hosting a webinar ‘Copywriting: An Underestimated Conversion Influencer’ featuring Rishi Rawat Founder, Frictionless Commerce, on Wednesday, June 10, 2020 at 10.00 am EST. VWO team says, “There is a misconception that people don’t read product details and the associated description. This is wrong. So, what is a marketer to do? Write copy that maintains attention and influences the subconscious. Rishi Rawat, Founder of Frictionless Commerce,... [...]

‘Copywriting: An Underestimated Conversion Influencer’ Webinar June 10 [Webinar]

Buyer behavior changes according to the prevailing situations. And the COVID-19 pandemic is a crisis that is influencing most of our decisions. VWO is hosting a webinar ‘Copywriting: An Underestimated Conversion Influencer’ featuring Rishi Rawat Founder, Frictionless Commerce, on Wednesday, June 10, 2020 at 10.00 am EST. VWO team says, “There is a misconception that people don’t read product details and the associated description. This is wrong. So, what is a marketer to do? Write copy that maintains attention and influences the subconscious. Rishi Rawat, Founder of Frictionless Commerce,... [...]

How to market books by email, by Dr Mani #ad

Many of our readers know of Dr. Mani, a pediatric heart surgeon in Chennai India. Readers know him because he raises support for his hospital and surgery by training people in marketing products online. He has written many books with information on various online marketing topics, books that he has sold online. This wasn’t a “slam dunk” process. He learned his marketing by careful trial-and-error. After a few years of learning, he became a respected expert in online marketing and started teaching others what he had learned. He has recently produced an e-book specifically tailored... [...]

Alessandro Zamboni is giving away his guide to copywriting tips

Alessandro Zamboni is a successful online marketer who has taken the time to compile a collection of links to copywriting instruction, tips and resources. Initially, it was for his own benefit, but now he is giving a free copy to all interested marketers, as a way to build his audience for his future marketing training. We got a copy to evaluate and found it worthwhile. If you would like a copy, you can get it here: Copywriting Cheatsheet.  [...]

Copyblogger’s Content Marketing Certification Program is Open

Brian Clark has announced that Copyblogger’s Content Marketing Certification Program is open for a limited period. This three-week course teaches the following: Content Strategy and Your Role as a Professional WriterThe Strategic Framework for Success with ContentMapping the Journey: Crafting a Content Marketing StrategyThe Rubber Hits the Road: The Strategic Content TypesThe Strategic Tools Every Content Marketer Should Master. You can learn more about the course on the following page. Do You Want to Stand Out From the Crowd and Get a Steady Flow of Great New Clients? Copyblogger  [...]

Strengthen Your Content Marketing with These Copywriting Formulas

A carefully written copy can help you to scale new heights in your marketing journey. To make most from your copywriting, you need to make it persuasive so that you can convince the prospects to take a sales decision. Blogging Wizard contributor Stacey Corrin has shared 44 copywriting formulas to improve your content marketing strategy. Corrin says, “The point of copywriting formulas is that when using them, it means you don’t have to start from scratch every time you sit down to write. Their instructive simplicity, tells you what to write and in what way – freeing up brain space for... [...]

Modern Copywriting: Writing Copy That Sells In 2019 [Course available at special price]

Entrepreneur team has made its course ‘Modern Copywriting: Writing Copy That Sells In 2019’ available at a special price of $10.99. The course covers the following: Introduction to copywriting Crafting your copy Copywriting formulas Creating great headlines Copywriting for emails; and more. Mentioning the features of this course, Evan Kimbrell says, “From creating captivating headlines to mastering classic copywriting formulas that nearly eliminate writer’s block, you’ll take on every element of this essential skill as you make your way through more than 60 expert-led... [...]