Neuro copywriting is the process of crafting a marketing text to appeal to human psychology, thus influencing engagement and motivation to learn more and purchase.

Content Marketing Institute contributor Olesia Filipenko has published an article highlighting seven neuro writing tactics to get inside the minds of your audience.

She says, “Neuro copywriting has nothing to do with manipulation. While it can relate to natural-language processing communication techniques like anchoring and mirroring, it’s more about the application of concrete, actionable writing techniques. Let’s look at seven ways to do this.

1. Use 2 numbers in headings

The brain is wired for numbers, which explains why people love listicles so much. Numbers can make the content easier to digest, tricking the brain into assuming it’s more efficient to consume. Your audience’s brains see listicles as cheat sheets to scan and get the info they need.

Numbers also provide order to chaos. They help content consumers see and reach the end goal and be rewarded by a dopamine release.”

7 Neuro Writing Tactics to Get Inside the Minds of Your Audience

Content Marketing Institute
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