A well-written copy improves your chances for conversion. Persuasiveness in your writing helps you to trigger the right emotions and achieve desired results. Copyblogger’s Sonia Simone has published an article featuring seven copywriting strategies. She says, “Here are 7 copywriting strategies you’ll want to swipe from the rich tradition of direct response copywriting. #1: Headlines, headlines, headlines Copywriters know that if the headline is weak, the ad will never get read. The same is true for your content. Put a vague, waffly, or obscure headline on the best piece of content... [...]

Copywriting is a creative art. To excel in it, you need to keep learning from the popular content creators and their writings. Copyblogger’s Stefanie Flaxman has shared some useful steps to help new writers produce effective content. Flaxman says, “The first step for new writers may sound simple, but it’s a lot easier said than done. It can feel safer to not write anything than write the wrong thing. For example, when I worked freelance, I was afraid to write my own content for a long time. Why? Because if I made a writing mistake, I thought I would look like a bad editor. That fear... [...]

Your words are a powerful weapon – to persuade and win more people. By wisely using your language, you can grow your influence. Metaphors allow you to make the complex things simple. Copyblogger‘s Brian Clark has published a useful article on improving your marketing performance with the use of Metaphor. Clark says, “Metaphors are so powerful because of one simple fact of human psychology: We react more readily to the emotional than the rational. Thanks to the differences between the two hemispheres of our brains, what catches our attention and sticks with us is what we see and feel via... [...]

Creating your first copy is a challenging task as it requires an original idea to be implemented so that you can effectively pass on your sales message. Copyblogger’s Kelton Reid has shared 12 methods to help brands create their first draft. Talking about ideation, Reid says, “Magical thinking won’t get words onto the page. In reality, the first draft of any piece of writing starts somewhere deep in the subconscious mind, when you’re sleeping or doing almost anything but staring at the blank page. It’s like the movie Inception, a dream within a dream, that slowly... [...]