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Monday, September 27, 2021

Archive for the 'Chatbots for Marketing' Category

Learn how these brands are using chatbots in marketing

In today’s marketing practices chatbots are taking an important spot. Chatbots capitalize on automation through platforms that have large audiences. HubSpot’s Karla Cook has posted an article focused on seven brands that are using chatbots for marketing. Cook says, “As AOL’s David Shingy writes in Adweek, “The challenge [with chatbots] will be thinking about creative from a whole different view: Can we have creative that scales? That customizes itself? We find ourselves hurtling toward another handoff from man to machine — what larger system of creative or... [...]

Improving brand value and customer loyalty with chatbots

Chatbots help you stay connected with your customers online. This communication channel helps you keep passing on product offers and other intimations. writer Ilker Koksal has published an article on how chatbots help marketers improve brand value and customer loyalty. Koksal says, “Let’s take a look at some key examples of how chatbots increase brand value and perception. Stay connected and personalized to build brand equity One of the most import benefits to having a chatbot is its focus on personalization and open communication with the consumer. As customers talk to... [...]

Learn how to get better marketing outputs using bots for Messenger

More and more brands have started using chatbots for marketing their products and services over the social media. The chatbots help them increase customer engagement. Murray Newlands of Entrepreneur has shared four examples of brands useing chatbots for markeitng. On how bots are used for brand awareness, Newlands says, “For brand awareness, game developer Activision crafted a brand awareness campaign in advance of the launch of one of their most popular titles, Call of Duty. In the first 24 hours of launching a bot for Messenger in the voice of one of the Call of Duty core characters,... [...]

Do You Use Chatbots for Customer Engagement?

Chatbots help marketers establish and stay in contact with their customers. Many of them are using the chatbots for customer engagement. writer Abhimanyu Godara has shared some tips on advantages of using Chatbots for connecting with customers. Abhimanyu says, “Chatbots can scale and present an avenue to have personalized conversations with users and customers in a way that hasn’t been possible in the past. They’re automated, they preserve the personality you give them, and they do several functions that are otherwise time-consuming and tiresome. Large enterprises, small... [...]

5 Steps to Improve Your Chatbots

According to recent research, 57% of companies are already using chatbots or plan to use in 2017. Chatbots can help you enhance your social media marketing. Entrepreneur contributor Murray Newlands has shared five steps that can help marketers improve their chatbots and improve their social media presence. On choosing audience, Newlands says, “Yes, you can choose your chatbot’s personality based on your brand’s tone of voice and image, but that won’t be enough to win over your audience. You need to know your consumers like the back of your hand so that you can really... [...]

57% Companies Using Chatbots

Chatbots, the computer programs designed to simulate conversation with human users over the Internet, are widely on the social media platforms to connect with more people. According to Forrester’s Chatbots Are Transforming Marketing report, 57% of companies are already using chatbots or plan to use in 2017. Not all the chatbots are giving great results. Recently Facebook reported that chatbots fail 70% of the time. Forrester writer Xiaofeng Wang says, “The fact that most chatbots disappoint today doesn’t mean that marketers should give up and stop experimenting. If marketers... [...]