Chat Marketing: How to Do It Effectively
Live chat and chatbots have given a new dimension to online marketing. According to a HubSpot study, the average Facebook Messenger open rate is nearly 90%. It is a spectacular number when it comes to reaching out to your prospects online.
Content Marketing Institute’s Bojana Voknovic has shared six expert’s opinions on how to make the most from your chat marketing initiatives.
She says, “How can you use chat to increase brand engagement? I talked to six chat marketing experts, to ask their secrets to generating ridiculous brand engagement and their most successful campaigns (one of which generated $100,000).
Offer a solution to their problem
One of the best ways to engage an audience through chat is to offer a free solution to a prospect’s problem. Karen Sahetya, of Brand Central Marketing, shares a stellar example of how she did this for a sales coach who wanted to funnel prospects from Facebook Messenger into their email nurture sequence.
Karen created a two-message chat sequence that drove prospects to download a free file of successful cold prospecting emails.
- Chat message one: The welcome message details the value of the email templates and promises that the templates will help the recipient drive consistent, qualified leads”.
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