A strong presence is necessary if you want to make it in the online world. So, let’s go over personal branding for solopreneurs: building your online identity. Understanding personal branding Understanding personal branding is a cornerstone of masterful marketing. In essence, it’s about shaping how your audience perceives you. By crafting a distinctive identity, you differentiate yourself in a crowded online world. Personal branding goes beyond a logo; it’s the story you tell through visuals, content, and interactions. Your unique value proposition and all other aspects of your brand... [...]

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MarketingProfs contributor Kerry O’Shea Gorgone has shared a podcast featuring Steve Woodruff on the topic ‘How to Clearly Articulate What You or Your Brand Do’. Gorgone says, “You can’t read the label of the jar you’re in.” (Or, for that matter, write that label from the inside). Those words of wisdom come courtesy of Steve Woodruff, a “clarity consultant” at Clarity Fuel. People don’t buy what they don’t understand, which is why Steve’s work is so important: He specializes in connecting people with their purpose, their message,... [...]

Brand building is a mammoth task that requires careful planning and lot of efforts. A well-planned branding strategy can help you achieve success. Entrepreneur contributor Ritu Ajbani has shared four important steps to help you start and build a strong brand. Ajbani says, “Here is a synopsis of small baby steps (quite literally) that one should follow and keep working on, to ensure that we create a wonderful brand: Define the Brand for Yourself to Create a Great First Impression – It is essential that you first define the brand for yourself before you even get to the aesthetics of... [...]

Making your brand stand out in a crowd is a challenge and you can’t ignore it. Though you have an outstanding product in your organization, the initial period is going to make you face the branding issues. Entrepreneur contributor Rachna Baruah has shared seven steps to help marketers establish and promote their brand effectively. Baruah says, “To simplify the entire hullabaloo about what needs to be done to create a seamless and an unforgettable brand experience, I have noted down a few tricks that can help you push your brand ahead of the clutter with little or no money (sounds enticing,... [...]

The Entrepreneur magazine contributor Mel Carson has shared five ways to help marketers improve their personal branding. Carson says, “Here are five quick ways to make sure yours stands out in a crowd. Move beyond your professional purpose. Do you have a professional purpose? A statement that describes the why behind your work? If you don’t, that’s step one.  A personal branding statement combines your purpose with some relevant data about your professional world to accurately describe who you are, what you do and why you do it. To gather that data, take a few minutes to free-write... [...]

Establishing the brand is the most important task that an entrepreneur has to do. It leads to the customer acquisition, retention and loyalty which are the three pillars of a successful brand. Entrepreneur contributor Nina Lekhi has shared five marketing techniques you can use to enhance your brand building process. Lekhi says, “If you’re in the business of selling, it is important to know the marketing hacks to create the perfect branding strategy. Below are few marketing techniques for enhancing brand building : Your brand must tell a story You can’t push a brand in front of the customers... [...]

Digital Marketing Depot is hosting a webinar on ‘Protect Your Brand: The best defense is a good offense’ on Thursday, September 20, 2018 at 1.00 pm EDT. The DMD team says, “Join our brand and search experts to learn how playing ‘brand offense’ can help you regain control of your brand and increase conversions. We’ll show you how to retain that first position on the SERPs, and make your brand experience safe across all channels. Attend this webinar and learn how to: Identify and take action on brand term and trademark infringements Automatically detect brand hijack attempts... [...]

Branding is a challenging job as it requires you to be authentic and consistent in your efforts. But in the initial phase of your business it is necessary for you to put in your best efforts for establishing your products and services in the minds of your customers. The Business 2 Community columnist Nikki Richard has shared an eight-step strategy to help you establish your brand. Richard says, “Branding is not a one-size-fits-all kind of deal. Simply put, branding differentiates you from your competitors, and it allows you to control how you want to be perceived. This is something that so... [...]

The Entrepreneur magazine team has published a podcast ‘Building an Influential Personal Brand’ with Rory Waden. About the podcast Lewis Howes says, “Rory and I met years ago and would meet up every once in a while at different events. But it wasn’t until I felt the need to call him a couple of months ago that I truly learned about Rory’s genius. I was feeling a little uneasy about what to do next with my personal brand and business. I knew I needed to get an outside set of expert eyes on it. So I called Rory out of the blue and asked if I could come meet him to talk about... [...]