How to Clearly Articulate What You or Your Brand Do: Clarity Consultant Steve Woodruff on Marketing Smarts [Podcast]
MarketingProfs contributor Kerry O’Shea Gorgone has shared a podcast featuring Steve Woodruff on the topic ‘How to Clearly Articulate What You or Your Brand Do’.
Gorgone says, “You can’t read the label of the jar you’re in.” (Or, for that matter, write that label from the inside). Those words of wisdom come courtesy of Steve Woodruff, a “clarity consultant” at Clarity Fuel.
People don’t buy what they don’t understand, which is why Steve’s work is so important: He specializes in connecting people with their purpose, their message, and with other people—in order to create new business opportunities.
I invited Steve to Marketing Smarts to talk about his book Clarity Wins: Get Heard. Get Referred, and to share tips on how you can let go off the jargon and make it easy for people to understand what you do, which audiences you serve, and what makes you different.
Essentially, I wanted to ask Steve how you can proactively write the label that appears on the jar you’re in”.
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