The Entrepreneur magazine contributor Mel Carson has shared five ways to help marketers improve their personal branding.

Carson says, “Here are five quick ways to make sure yours stands out in a crowd.

Move beyond your professional purpose.

Do you have a professional purpose? A statement that describes the why behind your work? If you don’t, that’s step one.  A personal branding statement combines your purpose with some relevant data about your professional world to accurately describe who you are, what you do and why you do it. To gather that data, take a few minutes to free-write about the following:

  • Your education experience
  • Your work experience
  • What you love about what you do
  • What you find hard about what you do
  • Where you want to be in three years

Here’s the formula: purpose + data = personal branding statement”.

5 Ways to Make Your Personal Branding Statement Stand Out

Entrepreneur


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