The Entrepreneur magazine contributor Mel Carson has shared five ways to help marketers improve their personal branding.

Carson says, “Here are five quick ways to make sure yours stands out in a crowd.

Move beyond your professional purpose.

Do you have a professional purpose? A statement that describes the why behind your work? If you don’t, that’s step one.  A personal branding statement combines your purpose with some relevant data about your professional world to accurately describe who you are, what you do and why you do it. To gather that data, take a few minutes to free-write about the following:

  • Your education experience
  • Your work experience
  • What you love about what you do
  • What you find hard about what you do
  • Where you want to be in three years

Here’s the formula: purpose + data = personal branding statement”.

5 Ways to Make Your Personal Branding Statement Stand Out


You May Also Like These Topics...

How to Clearly Articulate What You or Your Brand Do: Clarity Consultant Steve Woodruff on Marketing Smarts [Podcast]

MarketingProfs contributor Kerry O’Shea Gorgone has shared a podcast featuring Steve Woodruff on the topic ‘How to Clearly Articulate What You or Your Brand Do’. Gorgone says, “You can’t read the label of the jar you’re in.” (Or, for that matter, write that label from the inside). Those words of wisdom come courtesy of Steve […]

Sharing is caring

Build a strong brand with these strategies

Brand building is a mammoth task that requires careful planning and lot of efforts. A well-planned branding strategy can help you achieve success. Entrepreneur contributor Ritu Ajbani has shared four important steps to help you start and build a strong brand. Ajbani says, “Here is a synopsis of small baby steps (quite literally) that one […]

Sharing is caring

Seven steps to promote your brand

Making your brand stand out in a crowd is a challenge and you can’t ignore it. Though you have an outstanding product in your organization, the initial period is going to make you face the branding issues. Entrepreneur contributor Rachna Baruah has shared seven steps to help marketers establish and promote their brand effectively. Baruah […]

Sharing is caring

Improve your branding efforts with these five techniques

Establishing the brand is the most important task that an entrepreneur has to do. It leads to the customer acquisition, retention and loyalty which are the three pillars of a successful brand. Entrepreneur contributor Nina Lekhi has shared five marketing techniques you can use to enhance your brand building process. Lekhi says, “If you’re in […]

Sharing is caring
Sharing is caring