Brand building is a mammoth task that requires careful planning and lot of efforts. A well-planned branding strategy can help you achieve success.

Entrepreneur contributor Ritu Ajbani has shared four important steps to help you start and build a strong brand.

Ajbani says, “Here is a synopsis of small baby steps (quite literally) that one should follow and keep working on, to ensure that we create a wonderful brand:

  • Define the Brand for Yourself to Create a Great First Impression – It is essential that you first define the brand for yourself before you even get to the aesthetics of the same. As an idea generator and an entrepreneur driven to create a brand, it is imperative that you clearly lay down the vitals of the brand (write it down in paper so that it is embedded in your thought). Elements like what you wish for the brand to communicate to people, the relationship between the brand and the business among other things, should be given utmost attention”.

Four Vital Baby Steps to Starting & Building a Brand

Entrepreneur


You May Also Like These Topics...

How to Clearly Articulate What You or Your Brand Do: Clarity Consultant Steve Woodruff on Marketing Smarts [Podcast]

MarketingProfs contributor Kerry O’Shea Gorgone has shared a podcast featuring Steve Woodruff on the topic ‘How to Clearly Articulate What You or Your Brand Do’. Gorgone says, “You can’t read the label of the jar you’re in.” (Or, for that matter, write that label from the inside). Those words of wisdom come courtesy of Steve […]

Sharing is caring

Seven steps to promote your brand

Making your brand stand out in a crowd is a challenge and you can’t ignore it. Though you have an outstanding product in your organization, the initial period is going to make you face the branding issues. Entrepreneur contributor Rachna Baruah has shared seven steps to help marketers establish and promote their brand effectively. Baruah […]

Sharing is caring

Entrepreneur mag shares five ways to improve personal branding

The Entrepreneur magazine contributor Mel Carson has shared five ways to help marketers improve their personal branding. Carson says, “Here are five quick ways to make sure yours stands out in a crowd. Move beyond your professional purpose. Do you have a professional purpose? A statement that describes the why behind your work? If you don’t, that’s step […]

Sharing is caring

Improve your branding efforts with these five techniques

Establishing the brand is the most important task that an entrepreneur has to do. It leads to the customer acquisition, retention and loyalty which are the three pillars of a successful brand. Entrepreneur contributor Nina Lekhi has shared five marketing techniques you can use to enhance your brand building process. Lekhi says, “If you’re in […]

Sharing is caring
Sharing is caring