Brand building is a mammoth task that requires careful planning and lot of efforts. A well-planned branding strategy can help you achieve success.

Entrepreneur contributor Ritu Ajbani has shared four important steps to help you start and build a strong brand.

Ajbani says, “Here is a synopsis of small baby steps (quite literally) that one should follow and keep working on, to ensure that we create a wonderful brand:

  • Define the Brand for Yourself to Create a Great First Impression – It is essential that you first define the brand for yourself before you even get to the aesthetics of the same. As an idea generator and an entrepreneur driven to create a brand, it is imperative that you clearly lay down the vitals of the brand (write it down in paper so that it is embedded in your thought). Elements like what you wish for the brand to communicate to people, the relationship between the brand and the business among other things, should be given utmost attention”.

Four Vital Baby Steps to Starting & Building a Brand


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