Google has published a new video, ‘How to Create Marketing Materials with Gemini Gems’. It covers the following: What are Gemini Gems? Gemini Gems demonstration Real world example of a business using Gems Gems tipsAI marketing. [...]
Using AI tools in your Instagram strategy can optimize content creation, posting times, and audience targeting for better engagement. They help analyze trends, personalize interactions, and enhance overall campaign performance with data-driven insights. HubSpot contributor Amt Rigby has published an article featuring useful tips on using AI tools in your Instagram strategy. She says, “HubSpot’s own social media team is leveraging AI to create more engaging, authentic, and on-trend content fast. I did some digging on the ways brands are using AI on Instagram and chatted with HubSpot’s... [...]
Digital Marketing Depot is hosting a webinar, ‘Customer-Centric Playbook for Mobile App Growth’ on Thursday, August 28, 2025, at 1.00 am EDT. The DMD team says, “In this session, you’ll learn: How consumer and practitioner trends are impacting mobile growth How to get quicker insights using active listening and real-time signals to grow subscriptions he benefits of personalized in-app messages when launching new feature campaigns The top use cases for product-led growth using Adobe Journey Optimizer”. Customer-Centric Playbook for Mobile App Growth Digital... [...]
TikTok for Business enables brands to connect with a global audience through short, engaging video content tailored to current trends. Its algorithm-driven discovery system helps businesses reach the right audience, boost brand visibility, and drive conversions creatively. The latest ‘HubSpot Marketing’ video is titled ‘How to go Live on TikTok for Business’. This video covers the following: TikTok Live eligibility requirements and professional setup 4 proven Live formats that convert viewers to customers Pre-stream preparation checklist for maximum engagement Storytelling... [...]
GPT-5 is OpenAI’s latest-generation language model, designed for more accurate, context-aware, and nuanced responses across text, reasoning, and creativity. It improves on GPT-4 with stronger comprehension, faster processing, and better adaptability to specialized tasks. HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast, ‘GPT-5 Just Dropped: What Marketers Need to Know’. It covers the following: GPT-5 Democratizes Voice Accessibility GPT-5’s... [...]
Using AI prompts for content audits helps marketers quickly identify gaps, inconsistencies, and outdated information across digital assets. It streamlines the review process by generating actionable insights for improving SEO, clarity, and audience engagement. Orbit Media Studios has published a new video, ‘How to make an AI prompt for content audits’ featuring Andy Crestodina. It covers the following: Digital content best practices How to write a content audit prompt Revise and improve your AI prompt The four ways to give AI a webpage Take a full-page screenshot Test your new AI prompt AI... [...]
Digital Marketing Depot has published ‘2025 Direct Mail Marketing Benchmark Report’. The DMD team says, “Examining how mailers utilize the channel, what challenges they face, and consumer sentiment, ensuring your direct mail initiatives remain successful. Franklin Madison Direct’s 2025 Direct Mail Marketing Benchmark Report combines the latest marketer and consumer research to present a full-spectrum view of the current and future landscape of direct mail. Their 2025 research shows that mail has not only maintained its effectiveness but, in many cases, outperformed other direct... [...]
HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast, ‘Everyone’s Using AI Wrong – This Is the Real Unlock’. It covers the following: AI Scribes Revolutionize Healthcare Documentation Revolutionizing Productivity with Voice AI Voice AI Revolutionizes Work Communication AI-Powered App Development Willow Voice App Overview Radical Simplicity in Product Design Willow: AI Voice Productivity Enhancer Dictation Speeds vs. Typing... [...]
HubSpot has published a new guide, ‘The essential SEO tutorial for thriving in the age of AI-driven search’. Osama Zahid says, “You want to learn about search engine optimization (SEO), but where do you start? We were all SEO beginners once, so take heart: There’s lots to learn, but I’ve got plenty of expert advice and a step-by-step guide to get you started. To understand where we’re headed, let’s first take a quick look back. The traditional SEO playbook focuses on targeting keywords, climbing search rankings, driving traffic, and converting that traffic into leads or... [...]
Original content is essential for building credibility, standing out from competitors, and engaging audiences with fresh perspectives. It boosts SEO performance, fosters trust, and positions a brand as a unique voice in its industry. Content Marketing Institute contributor Ann Gynn has published an article featuring five ways to let your audience know that you content is original. She says, “Let’s explore five signals that show the reader, viewer, or listener that your brand is committed to originating the work, not leaving it to AI or a curation of others’ content. 1.... [...]