HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast, ‘Everyone’s Using AI Wrong – This Is the Real Unlock’. It covers the following: AI Scribes Revolutionize Healthcare Documentation Revolutionizing Productivity with Voice AI Voice AI Revolutionizes Work Communication AI-Powered App Development Willow Voice App Overview Radical Simplicity in Product Design Willow: AI Voice Productivity Enhancer Dictation Speeds vs. Typing... [...]

HubSpot has published a new guide, ‘The essential SEO tutorial for thriving in the age of AI-driven search’. Osama Zahid says, “You want to learn about search engine optimization (SEO), but where do you start? We were all SEO beginners once, so take heart: There’s lots to learn, but I’ve got plenty of expert advice and a step-by-step guide to get you started. To understand where we’re headed, let’s first take a quick look back. The traditional SEO playbook focuses on targeting keywords, climbing search rankings, driving traffic, and converting that traffic into leads or... [...]

Original content is essential for building credibility, standing out from competitors, and engaging audiences with fresh perspectives. It boosts SEO performance, fosters trust, and positions a brand as a unique voice in its industry. Content Marketing Institute contributor Ann Gynn has published an article featuring five ways to let your audience know that you content is original. She says, “Let’s explore five signals that show the reader, viewer, or listener that your brand is committed to originating the work, not leaving it to AI or a curation of others’ content. 1.... [...]

Forrester is hosting a webinar, ‘Retool Your B2B Marketing Budgeting For 2026 Success’ on Wednesday, August 27, 2025, at 11.00 am EDT. Participate in this webinar to learn: The 5 most significant marketing developments from this month Cover the overlooked changes that are quietly affecting your performance Actionable strategies to help you adapt and stay ahead of industry shifts Advanced Semrush features and expert tips that can give you an immediate advantage. Retool Your B2B Marketing Budgeting For 2026 Success Forrester  [...]

CMO budget planning involves strategically allocating marketing resources to align with business goals, maximize ROI, and adapt to market changes. It requires balancing short-term campaigns with long-term brand investments while ensuring cost efficiency and measurable outcomes. Forrester has published ‘2026 CMO Budget Planning Guide’. The Forrester team says, “Forrester’s proprietary 2026 data based on unbiased research to help you: Benchmark your spending: Discover why 83% of B2B marketing decision-makers are expecting marketing investments to rise over the next 12 months. Prioritize... [...]

The marketing landscape has evolved rapidly this month. Staying informed isn’t just helpful, it’s essential for achieving your objectives and staying ahead of the competition. New platform updates, shifting consumer behaviors, and emerging tools are creating both challenges and opportunities that smart marketers are already capitalizing on. Semrush is hosting a webinar, ‘Marketing Countdown: 5 Industry Shakeups’ on Wednesday, September 33, 2025, at 12.00 pm ESD. Participate in this webinar to learn: The 5 most significant marketing developments from this month Cover... [...]

Semrush contributor Tushar Pol has published an article answering the question, “What Is LLMs.txt & Should You Use It?”. He says, “llms.txt is designed to help AI crawlers browse websites more effectively. Right now, these crawlers run into two major challenges: Modern websites are hard to read. Most AI crawlers can only read your pages’ basic HTML—not content that gets loaded by JavaScript. That means llms.txt provides a clear, structured format that helps AI crawlers quickly digest the information. Most websites have an overabundance of information. When AI crawlers... [...]

MarTech is hosting a webinar, ‘Customer-Centric Playbook for Mobile App Growth’ on Thursday, August 28, 2025, at 1.00 pm EDT. The DMI team says, “Tap into Adobe’s latest research on consumer and practitioner trends with mobile app growth and real-time, personalized engagement. Join Adobe product experts as they share best practices for leveraging in-product personalized experiences to transform new and professional artists into photography experience makers. Discover how to streamline user onboarding, accelerate product adoption, and foster customer loyalty through community... [...]

Detecting AI-generated content is essential to maintain authenticity, credibility, and trust in digital communication. It helps prevent misinformation, plagiarism, and misuse of AI tools in academic, professional, and creative fields. Ahrefs contributor Ryan Law has published an article on how to detect AI-generated content. He says, “Some people are skeptical that AI content detection is even possible. It is possible, but with some important caveats. AI-generated text tends to have distinctive statistical and stylistic patterns. These patterns are not always obvious to human readers, but... [...]

Google Keyword Planner is a free tool that helps marketers find relevant keywords, analyze search volumes, and discover new content opportunities.It guides you in selecting the right keywords to optimize SEO and improve ad targeting. Semrush contributor Ana Camarena has published an article explaining how to use the Google Keyword Planner. She says, “This guide shows you how to use Google Keyword Planner for SEO and PPC. It also explains where the tool falls short and when another keyword tool might work better. Step 1: Access Keyword Planner You can access Google Keyword Planner inside... [...]