Building email communities is essential for creating direct, long-term relationships with your audience beyond social media algorithms. A strong email community fosters trust, encourages engagement, and drives consistent conversions through personalized and value-driven communication.Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘Building Email Communities: How to Grow a Raving Audience’... [...]

B2B marketing on Instagram focuses on building brand authority, showcasing expertise, and humanizing the business through thought leadership, behind-the-scenes content, and client success stories. By leveraging reels, carousels, and targeted ads, companies can engage decision-makers and nurture professional relationships in a visually compelling way.MarTech has published a new guide, ‘B2B marketing on Instagram: What you need to know’.Constantine von Hoffman says, “Instagram is now a viable full-funnel channel for B2B marketing. It supports awareness, buyer validation... [...]

Generative Engine Optimization (GEO) focuses on optimizing content so it is discoverable, cited, and recommended by AI-driven search and generative platforms. By aligning marketing strategies with how AI engines interpret intent and authority, brands can increase visibility, credibility, and digital reach beyond traditional SEO.Search Engine Land has published a new guide, ‘Generative engine optimization (GEO): How to win AI mentions’.Leigh McKenzie says, “ChatGPT reaches over 800 million weekly users. Google’s Gemini app has surpassed 750 million monthly users.... [...]

Strong PPC strategies are essential to maximize visibility, control advertising costs, and drive high-intent traffic in an increasingly competitive digital landscape. With data-driven targeting, keyword optimization, and continuous performance analysis, businesses can improve conversions while achieving better ROI.Search Engine Journal has published an article featuring five PPC strategies that boost conversions in 2026.The SEJ team says, “With algorithms constantly evolving and AI-powered search reshaping SERPs, LLMs are disrupting expected buyer habits. Add in the nonstop... [...]

The ability to predict and improve ad impact before spending helps marketers allocate budgets more strategically and reduce costly trial-and-error campaigns. By using data modeling, audience insights, and AI-driven simulations, brands can optimize creative elements and targeting for higher ROI and stronger engagement.Adweek is hosting a webinar, ‘Predict and Improve Ad Impact Before You Spend’ on Thursday, March 5, 2026 at 1.00 pm ET.The Adweek team says, “This webinar introduces the Creative... [...]

Content Marketing Institute is hosting a webinar, ‘Insight Playbooks 2026: Research Plays to Accelerate Strategic Decisions’ on Wednesday, February 18, 2026, at 2.00 pm EST.The CMI team says, “In this launch webinar, we’ll introduce Insight Playbooks and show how deliberately lightweight plays help teams generate signal-rich insight, align stakeholders, and act with confidence.We’ll cover:The high-pressure decisions Playbooks are built for — launches, disruption, strategic validationEarly plays like Own the Shelf,... [...]

Adaptive marketing is a strategy that continuously adjusts campaigns, messaging, and channels based on real-time data, customer behavior, and market trends. It enables brands to stay relevant, personalize experiences, and respond swiftly to changing consumer expectations.HubSpot contributor Kayla Schilthuis-Ihrig has published a new guide, ‘Adaptive marketing: Proven strategies for growing companies’.She says, “The best marketing isn’t chiseled in stone. Apative marketing is alive, responding to new tools, shifting consumer preferences, trends, and real-time data.... [...]

A marketing operations tech stack is the integrated set of tools—such as CRM, automation platforms, analytics, and customer data systems—that streamline campaign execution and performance tracking. When aligned strategically, it improves efficiency, ensures data-driven decision-making, and enhances ROI across the marketing funnel.HubSpot has published a new guide, ‘Marketing operations tech stack audit: A proven checklist for operations teams‘.Stephanie Trovato says, “Marketing tech stacks often expand fast, leading to sprawl. The result is low tool usage. Gartner... [...]

Editing YouTube videos for business is essential to ensure clarity, professionalism, and strong brand positioning in a highly competitive digital space. Well-edited videos improve viewer retention, reinforce key messages, and enhance credibility, ultimately driving higher engagement and conversions.HubSpot has published a new podcast episode titled ‘How to Edit YouTube Videos for Business (Free & Easy)’.In... [...]

B2B lead management involves capturing, tracking, nurturing, and converting prospects through a structured process aligned with the sales funnel. By using CRM systems, lead scoring, and personalized communication, businesses can prioritize high-value prospects and improve conversion rates.MarTech contributor Caroline Hodson has published an article answering the question, ‘Is your B2B lead management engine built for today’s reality?’.She says, “Lead management in B2B has evolved into a systems challenge that spans teams, platforms and the entire revenue lifecycle.... [...]