LinkedIn Lead Generation helps businesses connect directly with decision-makers through targeted content, personalized outreach, and smart use of LinkedIn Ads. It turns professional networking into measurable growth by combining trust, relevance, and data-driven engagement.The latest ‘HubSpot Marketing’ video is titled ‘The Latest LinkedIn Lead Generation Strategies That Generated $2M+’.This video covers the following:How to optimize your LinkedIn profile to 10x your connection acceptance rateThe... [...]

B2B Commerce in 2025 is driven by AI-powered personalization, seamless digital platforms, and data-led decision-making. Businesses are focusing on automation, self-service portals, and predictive insights to enhance efficiency and strengthen buyer relationships.Content Marketing Institute is hosting a webinar, ‘B2B Commerce in 2025: Best Practices for a Smarter, Simpler Digital Buying Experience’ on Wednesday, October 15, 2025, at 2.00 pm EDT.The CMI team says, “In this session, we’ll explore the state of B2B commerce and the best practices redefining it in 2025 and beyond.... [...]

YouTube Ads drive strong brand awareness and engagement by combining visual storytelling with precise audience targeting. Their measurable impact helps businesses boost conversions, build credibility, and reach customers across all stages of the buying journey.Ahrefs has published a new video, ‘Do YouTube Ads Actually Work?’.This video covers the following:How to create an engaging YouTube ad using the PIC formulaThe real performance metrics from our campaign and how we performed better than 80% of other adsThe surprising results from our YouTube ads experimentA breakdown of... [...]

Brand mentions have become a powerful trust signal in modern SEO, influencing search visibility even without direct backlinks. They help search engines understand brand authority, relevance, and reputation across digital platforms.Ahrefs contributor Despina Gavoyannis has published an article on auditing brand mentions for modern SEO.She says, “Brand mentions are to AI search what backlinks are to traditional SEO. Links tell Google who to trust; mentions tell AI systems who you are.Auditing your brand’s mentions is how you uncover:How the public sees your brandWhat misinformation... [...]

The Modern Marketing Data Stack integrates tools for data collection, storage, analysis, and activation to create a unified marketing ecosystem. It empowers teams to make data-driven decisions, personalize campaigns, and measure performance across every channel.Digital Marketing Depot has published a new white paper, ‘The Modern Marketing Data Stack for 2026’.The DMD team says, “The marketing landscape is being reshaped by three powerful forces: AI, data gravity, and privacy. Snowflake’s annual Modern Marketing Data Stack report is your guide to turning this complexity... [...]

This is a reminder for the CMI webinar on October 8, 2025. B2B marketing in 2026 will focus on hyper-personalization powered by AI, delivering tailored experiences at every stage of the buyer journey. Data-driven insights and human-AI collaboration will redefine trust, efficiency, and long-term partnerships.Content Marketing Institute is hosting a webinar, ‘More Than Prompts: The 7 Takeaways That Will Redefine B2B Marketing In 2026’ on Thursday, October 2, 2025, at 2.00 pm EDT.The CMI team says, “In this webinar, CMI will take you behind the headlines of our latest B2B Content... [...]

The robots.txt file guides search engine crawlers on which parts of a website they can or cannot access. It’s a crucial tool for managing crawl budgets, protecting sensitive pages, and optimizing SEO performance.Search Engine Land has published an article answering the question, ‘Robots.txt: SEO landmine or secret weapon?’.Willie Vitari says, “Robots.txt is a text file that tells search engine crawlers which parts of your website they can and cannot access. When incorrectly configured, this simple file can destroy months of SEO work with a single misplaced character.Picture... [...]

As AI transforms how people discover and consume information, having a clear AI Search Strategy is essential for visibility and relevance. It helps brands optimize content for AI-driven platforms, ensuring their expertise is accurately represented in generative search results.Search Engine Land has published a new guide, ‘AI Search Strategy: The Seen & Trusted Brand Framework’.Leigh McKenzie says, “We’re proposing the Seen & Trusted (S&T) Framework — a systematic approach to help your brand earn mentions in AI answers and citations as a trusted... [...]

A customer persona is a detailed profile of your ideal customer based on data, behavior, and goals. It helps businesses tailor marketing messages, products, and strategies to better connect with target audiences and drive meaningful engagement.The latest ‘HubSpot Marketing’ video is titled ‘How to Build a Customer Persona for your Business’.This video covers the following:Why asking too many questions causes customer fatigue and lost salesHow to build questions into your sales funnel that provide mutual valueThe... [...]

Content Marketing Institute has published a new video, ‘What’s Your Brand’s Point of View (and Who Decides)?’.The CMI team says, “As businesses face increasing pressure to innovate, many are building “idea marketplaces” — systems for resurfacing and connecting ideas that dropped off their radar. While it’s true that promising ideas often get buried or ignored, the approach overlooks a fundamental organizational challenge: failure to clarify beliefs about its business, customers, or market. Robert Rose says this gap leaves marketers without a... [...]