SEO is changing from keyword-focused optimization to intent-driven, experience-led strategies shaped by AI, voice search, and answer engines. Success now depends on high-quality content, technical performance, and visibility across both traditional search results and AI-generated responses.Search Engine Journal has published a new video, ‘SEO Has Changed Forever. What Marketers Need to Know Now’.It covers the following:3 key takeaways from Kevin’s AI Overviews... [...]

AI copywriting uses natural language processing to generate persuasive and relevant content at scale. It helps marketers create ads, emails, and product descriptions faster while maintaining brand tone and consistency.Semrush contributor Rachel Handley has published an article featuring nine AI copywriting tools.She says, “AI copywriting tools use artificial intelligence (AI) to generate written content for marketing purposes. Such as blog posts, social media updates, and product descriptions.Generally, this is how it works:You enter a prompt that tells the tool what to createThe tool... [...]

SEO maintenance is essential to keep websites aligned with evolving search engine algorithms, user behavior, and competitive landscapes. Regular updates, performance monitoring, and content optimization ensure sustained rankings, consistent traffic, and long-term online visibility.Search Engine Journal contributor Corey Morris has published an article featuring a checklist for SEO maintenance.She says, “Planning is not an exciting topic, I admit. Yet, I wrote a book recently on the topic of planning, introducing a framework for doing it for digital marketing.Over the two... [...]

iloveseo.com contributor Steve Guberman has published a new guide, ‘Skills Every SEO Pro Needs for Success’.He says, “Are you ready to unlock the secrets of SEO success? As seasoned SEO professionals, mastering essential skills is the key to navigating this ever-changing digital landscape. This article will delve into the strategies and techniques every SEO pro needs to conquer the competition and achieve top rankings. From keyword research to technical optimization, link-building to data analysis, we will equip you with the knowledge and tools necessary to thrive in this world... [...]

Ahrefs contributor Mateusz Makosiewicz has published an article featuring 13 AI marketing examples.He says, “Every AI marketing disaster you’ve seen—the cringeworthy fake influencers, the obviously robotic copy, the brands caught lying about AI use—happened because someone thought AI could replace strategy, creativity, or authenticity.The examples in this article prove the opposite: AI’s value is removing grunt work and constraints, not replacing the humans who understand your market, your brand, and your customers.1. Heads or Tails Pup: AI-generated product images help double... [...]

AI is enabling marketers to analyze vast data sets, predict customer behavior, and deliver highly personalized content at scale with greater speed and accuracy. It is also automating campaign optimization and performance insights, allowing marketers to focus more on strategy, creativity, and business growth.The latest Ahrefs Podcast episode is titled ‘AI Is Replacing Marketers — Here’s the 6-Step Plan to Survive’ featuring Ryan Law.Here’s what you’ll learn in this episode:Will AI take your marketing job?The Right Way to... [...]

PPC marketing in 2026 will be dominated by AI-driven automation and smart bidding, enabling real-time optimization across search, social, and video platforms. Marketers will rely on first-party data, intent-based targeting, and high-quality creatives to succeed in a privacy-first, AI-led advertising ecosystem.Search Engine Land has published a new video, ‘The new PPC best practices: Navigating AI powered PPC without sacrificing control’.The SEL team says, “As automation... [...]

AI is essential for modern marketing because it enables data-driven personalization, predictive insights, and real-time decision-making at scale. It helps marketers optimize campaigns, understand customer behavior deeply, and improve ROI while reducing manual effort and costs.Neil Patel has published a new video, ‘Which AI Is Better for Marketing: Google Gemini or ChatGPT?’.In this video, you’ll learn: Why Gemini vs ChatGPT is a platform decision, not a copywriting debate How Google’s data + distribution... [...]

Building a lasting marketing career requires continuous learning, adaptability to evolving trends, and a strong foundation in strategy and creativity. Networking and personal branding also play crucial roles in long-term success.Content Marketing Institute contributor Ann Gynn has published an article featuring 25+ tips for newbies and pros on building a lasting marketing career. She says, “Want a long-lasting career in content-driven marketing?We’ve got over 25 ideas on how to do it from the experts presenting at Content Marketing World.Although we asked them for advice for new... [...]

B2B lead generation tools are essential for identifying, attracting, and nurturing potential clients efficiently. They streamline prospecting, enhance targeting accuracy, and boost conversion rates through data-driven insights.HubSpot contributor Olivia Deng has published an article featuring 20 best B2B lead generation tools.She says, “While a B2B lead is made when anyone shares name and contact information that enables you to identify and follow up with them, a quality lead is one that signals intent about product interest by providing other useful information and engaging further with... [...]