AI search visibility focuses on optimizing content to be discovered and cited by AI-powered search engines and answer systems. It requires clear structure, authoritative content, and semantic relevance to improve brand presence in AI-generated results.HubSpot has published ‘AI search visibility: The playbook for marketers’.Alex Sventeckis says, “AI search visibility differs from organic search because it measures how frequently and how favorably a brand is referenced within AI-generated answers, not how high its web pages appear in search results. Organic search rewards... [...]

In 2026, paid media marketing continues to evolve with AI-driven targeting and personalized ad experiences that boost ROI and audience engagement. Marketers increasingly leverage cross-platform campaigns and automation to optimize spend and reach the right customers at the right moment.Search Engine Journal contributor Brooke Osmundson has published an article suggesting eight changes marketers should make to paid media marketing in 2026.She says, “Paid media didn’t slow down last year. If anything, the platforms made sure we stayed busy.Google rolled out more AI-assisted... [...]

WordPress has grown rapidly to power a significant share of the web due to its flexibility, open-source ecosystem, and vast plugin support. Its ease of use and scalability make it a preferred platform for blogs, businesses, and enterprise websites alike.Search Engine Journal has published a new guide, ’19 WordPress Alternatives: From Simple Builders To Enterprise CMS’. Matt. G. Southern says, “WordPress powers hundreds of millions of websites. But when issues occur internally, the vulnerability of relying on a single platform becomes apparent.WordPress isn’t the... [...]

MarTech is hosting The MarTech Conference on March 4, 2026.The March event will follow a similar format to the September and November 2025 events, which the community voted the highest-rated virtual MarTech events of the series.The program kicks off at 11 a.m. ET on March 4th, and features six live panel discussions with Q&A. Panel topics include:Developing a strategy to end data silos.Identity in a cookieless, compliant world.What happens after your funnel collapses.Building context-aware virtual experiences.Re-thinking marketing workflows.Online visibility... [...]

Clear CRM naming conventions ensure consistency, accuracy, and easy identification of leads, accounts, and activities across teams. Standardized names reduce confusion, improve reporting, and help teams manage customer data more efficiently.MarTech has published a 5-step blueprint for CRM naming conventions.Brianna Miller says, “Ever started a new role, logged into the company CRM with fresh-faced optimism and tried to pull a simple report, only to get lost in the weeds? Or maybe you’re launching a new marketing campaign and everything grinds to a halt because previous... [...]

Duplicate content can dilute SEO performance by confusing search engines about which version of a page to rank, leading to lower visibility and split authority. Proper canonical tags, redirects, and original content creation help maintain ranking strength and improve search clarity.MOZ has published the latest episode of the Whiteboard Friday video ‘How to Resolve Duplicate Content ‘ featuring Meghan Pahinui.The MOZ team says, “What is duplicate content, and why is it a concern for your website? Better yet, how can you find... [...]

Answer Engine Optimization (AEO) tools are needed to help content appear in AI-generated answers, featured snippets, and voice search results. They enable brands to structure, monitor, and optimize content for direct answers, improving visibility beyond traditional search rankings.HubSpot has published a new guide, ‘8 best answer engine optimization (AEO) tools for growing businesses that every marketer should know’.Justina Thompson says, “Unlike traditional SEO platforms that measure search engine rankings and keyword positions, AEO tools monitor how AI models such... [...]

Writing high-converting copy with AI enables marketers to combine data-driven insights with persuasive messaging at scale. AI helps test, personalize, and refine copy faster, improving engagement, conversions, and overall campaign performance.The latest AI Explored podcast is titled  ‘How to Write High-Converting Copy with AI: A Strategic Framework’.This... [...]

SparkToro has published an article by Rand Fishkin featuring five trends that will dominate marketing in 2026.He says, “I find most end-of-year prediction and crystal ball-gazing listicles to be trash. They don’t prove their assertions, use anecdotes rather than data at scale to back up their prognostications, and, worst of all, fail to grade their previous predictions (how the #$%@ else do you know if you can trust their current ones?!). And yes, I’m looking at you, Gartner, Forrester, Inc, and Forbes. None of those publications grade past predictions, yet they somehow receive fawning,... [...]

Microsoft Advertising team has published ‘From Discovery to Influence: A Guide to AEO and GEO’.Jen Myers says, “When a shopper asks an AI assistant for a “lightweight carry-on bag that fits a laptop and doesn’t look corporate,” how does your brand get considered? SEO got you here, but it won’t get you there. AI assistants, browsers, and agents evaluate and interpret your data in new ways, and showing up in their recommendations requires a different kind of readiness.The new discovery landscapeThe goal is no longer traffic. It’s influence.AI... [...]