AI empowers social media marketing by analyzing vast amounts of data to personalize content, optimize ad targeting, and enhance engagement, ultimately driving better ROI and customer satisfaction in a rapidly evolving digital landscape. HubSpot contributor Ross Simmonds has published an article on using AI for a more effective social media strategy. He says, “Social media and AI are two of the most revolutionizing technologies of the last few decades. Social media has changed the way we live, and AI is changing the way we work. So, I’m going to condense and share the data, research, tools,... [...]

Websites are essential for establishing credibility and visibility in the digital landscape, serving as the central hub for engaging with customers, driving leads, and optimizing marketing strategies. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Do You Even NEED A Website?’. The video covers the following: Role of traditional marketing and website in AI. AI helps communicate with customers effectively, disrupting websites. Potential disruption in traditional search engines acknowledged. Uncertainty about websites’... [...]

This is a reminder for the MarketingProfs webinar to be held on April 24, 2024.  Personalized marketing tailors messages and offers to individual preferences, enhancing customer engagement and loyalty. By leveraging data insights, it creates targeted experiences that resonate with consumers on a personal level, driving conversion and satisfaction. MarketingProfs is hosting a webinar ‘Personalization Perfected: Conversational AI’s Impact on Demand Generation’ on Wednesday, April 24, 2024, at 12:00 pm ET. The MarketingProfs team says, “Conversational AI is the future of personalized... [...]

To protect your rankings during a website relaunch, implement 301 redirects for all old URLs, maintain consistent content quality and structure, and promptly address any technical issues to ensure a seamless transition without compromising your hard-earned search engine visibility. Orbit Media Studios founder Andy Crestodina has published an article featuring 13 steps to protect your rankings while relaunching a website. He says, “Relaunching a high ranking website is a little scary. Just imagine: hundreds of hours of work, tens of thousands of dollars invested and then… lower rankings,... [...]

Social media benchmarks provide vital insights into a brand’s performance, enabling comparisons against industry standards to assess effectiveness, identify areas for improvement, and refine strategies for achieving marketing goals with precision. Adweek is hosting a webinar ‘The Social Media Benchmarks That Matter Today’ on Wednesday, May 15, 2024, at 1.00 pm ET. Adweek is hosting a webinar ‘Achieving outstanding social media ROI requires more than an understanding of platform trends, best practices for content creation, and actionable strategies to combine the two. You... [...]

This is a reminder for the Adweek webinar to be held on April 24, 2024.  Post-cookie, advertisers must determine how they’ll continue delivering personalized and relevant brand experiences while also measuring cross-media campaign effectiveness. To chart a path forward, media buyers and planners need to know about all the cookie alternatives out there and how to manage an increasingly complex ad tech environment. Adweek is hosting a webinar ‘Navigating Personalization and Measurement in the Post-Cookie Era’ on Thursday, April 25, 2024, at 1.00 pm ET. The Adweek team says, “Discover... [...]

Content Marketing Institute has published a new video ‘Outlook on AI Transparency Is Unclear’ featuring Robert Rose. The CMI team says, “Whether or not your brand uses generative AI in content creation, you’ll need to answer a new question: Should you speak up or stay silent about your chosen stance? Dove, Brandtech Group, and Sports Illustrated recently made controversial disclosure decisions, but Robert Rose says brands’ high-profile public statements on this subject may be more performative than productive. Here’s what else Robert sees coming out of the AI wash.” Content... [...]

This is a reminder for the SEJ webinar to be held on April 24, 2024.  In today’s rapidly evolving digital landscape, businesses face unique challenges in acquiring customers and expanding their digital footprint. From limited resources, intense competition to lack of insights, navigating this terrain requires innovative acquisition strategies. Search Engine Journal is hosting a webinar ‘Do More with Less: Navigating Customer Acquisition Challenges for Today’s Enterprises’ on Wednesday, April 24, 2023, at 2.00 pm ET. The SEJ team says, “Join us live on this... [...]

To navigate shifting consumer behavior and deliver on demands for relevance, value and brand purpose, marketers need to account for these trends when they speak to consumers. Digital Marketing Depot is hosting a webinar ‘Retail Trends Masterclass’ on Thursday, May 9, 2024, at 1.00 pm EDT. The DMD team says, “Join Marigold’s Retail Trends Masterclass to develop a deep understanding of consumer behavior and embrace a willingness to explore bold marketing strategies. Marigold’s Georgia Gkolfinopoulou, Marketing Strategist, and Trent Lanning, Research & Content Lead will lead... [...]

WordPress CMS empowers users with a versatile platform for building websites, offering customizable themes, extensive plugin support, and intuitive content management tools, making it the preferred choice for individuals and businesses alike seeking flexibility and scalability in their online presence. Its user-friendly interface and robust community support democratize web development, enabling seamless creation and maintenance of websites without extensive technical expertise, fostering creativity and innovation in the digital realm. Search Engine Journal founder Loren Baker has published an... [...]