In 2024, link building emphasizes quality over quantity, focusing on building relationships, earning editorial placements, and leveraging strategic partnerships to acquire authoritative backlinks, aligning with search engine algorithms’ evolving emphasis on relevance and credibility for sustainable SEO success. Search Engine Journal is hosting a webinar ‘Link Building in 2024: What Works, What Doesn’t, and What’s Next?’ on Wednesday, May 22, 2024, at 2.00 pm ET. The SEJ team says, “Getting quality backlinks is one of the hardest parts of SEO, and Google... [...]

Word of mouth marketing leverages satisfied customers’ recommendations and referrals to spread awareness and trust about a product or service, harnessing the power of personal experiences to drive organic growth and loyalty. Digital Marketing Institute has published ‘A Guide to Word of Mouth Marketing’. The DMI team says, “Word of mouth marketing is a form of marketing that is shared organically by consumers. It happens when people ‘spread the word’ about a brand or product. This can be done in several ways and on different channels such as: Online reviews The core ingredient... [...]

Website accessibility ensures equal access to information and services for all users, regardless of disabilities, by implementing design principles and coding standards that facilitate navigation and interaction for everyone, fostering inclusivity and compliance with legal requirements. Digital Marketing Depot has published a new white paper ‘The State of Website Accessibility’. The DMD team says, “Businesses looking to improve the accessibility of their websites are driven primarily by the various commercial opportunities, not just the risk of legal action. The State of Website... [...]

The latest The SERP’s Up SEO podcast episode is titled ‘What’s your SEO maturity?’. The SERP’s Up team says, “How does the maturity of your site factor into SEO? Ultimately, an SEO strategy without phases of site development is no SEO strategy at all. Wix’s Mordy Oberstein and Crystal Carter take a look at site maturity and how it factors into SEO, as they help you understand why identifying stages of maturity is so crucial to organic search success. Grace Frohlich of Brain Labs stops by to discuss a framework you can use to determine the maturity of your site... [...]

Content Marketing Institute has published a new video ‘Google Eyes a First-Party Data Prize’ featuring Robert Rose. The CMI team says, “According to Reuters, Google’s parent company is eyeing an acquisition of ad tech giant HubSpot. On the surface, the mega-deal seems like a dicey move that U.S. anti-trust regulators are likely to block. Yet Robert Rose sees it as an act of faith in the value of first-party data for ad targeting, personalization, and monetization.” Content Marketing Institute  [...]

Effective client communication hinges on clear, timely updates and active listening to understand their needs fully, fostering trust and alignment for successful collaboration. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Create Clear Client Communication Systems’ featuring Kevin Kwok. This episode covers the following: How to Approach Client Communication Differently How to Set Up and Manage Expectations for New Clients Effective Communication Channels for Maintaining Client Relationships How... [...]

As third-party data deprecates and privacy regulations proliferate, marketers need to figure out how to foster deeper and more personalized one-to-one relationships with their best customers. One solution: a modern and data-focused loyalty program, which can power personalized marketing and data-driven strategies that evolve with your customers. Adweek is hosting a webinar ‘Harness the Power of Loyalty Program Data’ on Thursday, May 9, 2024, at 1.00 pm ET. The Adweek team says, “Discover how leading rural lifestyle retailer Tractor Supply Company (with more than 2,200 U.S. stores)... [...]

Personalized marketing tailors brand messaging and experiences to individual preferences and behaviors, fostering deeper connections, higher engagement, and increased conversion rates, driving business success through meaningful customer relationships. Digital Marketing Depot is hosting a webinar ‘5 Ways To Level Up Your Personalization Strategy in 2024’ on Tuesday, April 30, 2024, at 1.00 pm EDT. The DMD team says, “Marketers that deliver consistent and personalized experiences across channels bridge the gap between digital and face-to-face marketing and will beat out the competition. This... [...]

AI tools for marketing streamline tasks like data analysis, customer segmentation, and personalized content creation, enabling businesses to optimize strategies, enhance customer experiences, and drive more effective campaigns in a rapidly evolving digital landscape. Digital Marketing Institute contributor Emma Prunty has published an article featuring various AI tools you can use in marketing. She says, “While ChatGPT is on top for now, bear in mind that other AI tools will emerge and evolve. Plus it’s all about what you need to use the tool for. If it’s SEO or customer journey mapping,... [...]

Content sharing is vital as it amplifies brand visibility, expands audience reach, and fosters engagement by leveraging the networks and credibility of others. Moreover, it cultivates a sense of community, encouraging collaboration and facilitating knowledge exchange, ultimately driving brand loyalty and establishing authority within the industry. Search Engine Journal contributor Kevin Rowe has published an article featuring 22 places for sharing your content. He says, “Content sharing is not as simple as reposting content exactly as it appears on your website or blog. Content has to be... [...]