Detecting AI-generated content is essential to maintain authenticity, credibility, and trust in digital communication. It helps prevent misinformation, plagiarism, and misuse of AI tools in academic, professional, and creative fields. Ahrefs contributor Ryan Law has published an article on how to detect AI-generated content. He says, “Some people are skeptical that AI content detection is even possible. It is possible, but with some important caveats. AI-generated text tends to have distinctive statistical and stylistic patterns. These patterns are not always obvious to human readers, but... [...]

Google Keyword Planner is a free tool that helps marketers find relevant keywords, analyze search volumes, and discover new content opportunities.It guides you in selecting the right keywords to optimize SEO and improve ad targeting. Semrush contributor Ana Camarena has published an article explaining how to use the Google Keyword Planner. She says, “This guide shows you how to use Google Keyword Planner for SEO and PPC. It also explains where the tool falls short and when another keyword tool might work better. Step 1: Access Keyword Planner You can access Google Keyword Planner inside... [...]

Semantic HTML uses meaningful tags that clearly define content structure, improving accessibility and SEO. It helps search engines and assistive technologies better understand and interpret web content. Search Engine Journal contributor Barry Adams has published an article on why semantic HTML matters for SEO and AI. He says, “I’ve had this post in drafts for a while, mostly as a container for me to drop bits into for when I get time to expand it into a proper newsletter. Then, my good friend Jono Alderson published his excellent piece on semantic HTML, and for a few weeks, I lost the... [...]

The future of search is shifting toward AI-driven, conversational, and intent-based results that understand context and user needs. It will prioritize personalized, voice, and visual search experiences, delivering faster and more relevant answers. Search Engine Journal has published a new ebook, ‘The Future Of Search: 16 Actionable Pivots That Improve Visibility & Conversions’. The SEJ team says, “Inside “The Future Of Search: 16 Actionable Pivots That Improve Visibility & Conversions,” you’ll learn to: Rethink your SEO and content strategy for human conversational... [...]

AI in marketing enables personalized customer experiences, predictive analytics, and data-driven decision-making for better campaign results. It automates repetitive tasks, optimizes targeting, and helps marketers deliver the right message at the right time. HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast, ‘AI Will Replace These Jobs, But Marketing Isn’t One’. It covers the following: Marketing Challenges and Solutions Today... [...]

Customer service in marketing builds trust, strengthens brand loyalty, and turns satisfied customers into brand advocates. It enhances the overall customer experience, leading to repeat business and positive word-of-mouth promotion. HubSpot contributor Anna Rubkiewicz has published an article featuring 70+ customer service statistics to know in 2025. She says, “HubSpot surveyed 1,400 customer service leaders to find out what challenges they’re facing, their goals, and how they use technology to deliver excellent customer service. Download our free report to learn how service teams across... [...]

Data in content marketing helps brands understand audience behavior, refine strategies, and create highly targeted, relevant content that drives engagement. It enables informed decision-making, improves ROI, and ensures marketing efforts align with real customer needs. Content Marketing Institute is hosting a webinar, ‘Smarter Content, Smarter Data: Moving from Noise to Strategy’ on Wednesday, August 13, 2025, at 1.00 pm ETD. The CMI team says, “Marketers are under pressure to produce more, personalize everything, and stay ahead of constant change. In this fast-paced digital event,... [...]

Content Marketing Institute contributor Robert Rose has published an article answering the question, ‘Do Reach and Frequency Still Matter in Marketing?’. He says, “Just a few months ago, Cloudflare CEO Matthew Prince shared a statistic that should hit every marketer like a cold splash of water: In 2025, it takes 15 Google crawls to generate a single visitor, up from just 0.5 a decade ago. That’s a 30x drop in efficiency. Even worse, OpenAI scrapes roughly 1,500 pages for every one visitor it sends back. These stats signal two big bummers when it comes to the classic marketing... [...]

Content Marketing Institute has published a new video, ‘Reframe Reach and Frequency To Build Marketing Momentum’. The CMI team says, “As algorithms increasingly control the levers of content visibility, reach and frequency have lost their marketing power and purpose. Rather than chasing these campaign-centric ideals, Robert Rose suggests building narrative strategies that drive community and retain audience attention. Read this week’s Rose-Colored Glasses for his plan on how to do it.” Content Marketing Institute  [...]

An Instagram content plan outlines what, when, and how to post to maintain consistency and engage your target audience effectively. It helps align visuals, captions, and hashtags with brand goals, ensuring steady growth and stronger audience connections. Search Engine Journal contributor Donna Almonte has published an article featuring eight steps to create an Instagram content plan. She says, “To support your brand’s conversion and success, this guide has a free Instagram content plan template and helpful tips that you can customise for your brand. So, let’s try to capture some of... [...]