SEO podcasts provide valuable insights and updates on search engine algorithms, trends, and best practices, helping businesses stay ahead in digital marketing strategies. They offer practical tips, case studies, and expert interviews, empowering marketers and website owners to enhance their online visibility and drive organic traffic effectively. Search Engine Journal contributor Roger Montti has published an article featuring top 17 SEO podcasts for 2024. He says, “The following SEO podcasts were chosen for their helpfulness, deep insights, and their regular publishing schedule. 1. Search... [...]

Setting the right pricing is crucial for maximizing profits, as it ensures that customers perceive value while covering costs and staying competitive in the market. It directly impacts revenue, customer perception, and market positioning, making it essential for long-term business success. HubSpot contributor has published an article featuring five simple ways to improve your pricing. He says, “In the 5 years I’ve run Nudge, I’ve interviewed dozens of experts on pricing. These aren’t run-of-the-mill LinkedIn gurus. They’re peer-reviewed researchers from some of the world’s... [...]

AI for marketing leverages machine learning algorithms to analyze vast datasets, enabling personalized customer experiences, targeted advertising, and predictive analytics for optimized campaign performance. By automating tasks like customer segmentation and content optimization, AI empowers marketers to make data-driven decisions and achieve better ROI. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Remaining Relevant in an AI World’ featuring Ben Angel. This episode... [...]

Google Looker is a business intelligence and analytics platform that empowers organizations to explore and visualize their data for informed decision-making. Acquired by Google in 2020, Looker integrates seamlessly with Google Cloud Platform, offering powerful data analytics solutions. Content Marketing Institute has published ‘How To Build an Impactful Content Dashboard With Google Looker: A Step-by-Step Guide’. Kiera Wiatrak says, “Let’s explore the building blocks of content measurement and walk through a Google Looker dashboard. The free template... [...]

According to new research from TikTok, its users will be just as likely to watch the summer games in Paris on the platform (58%) as they are to watch the live broadcast on TV (57%). Adweek is hosting a webinar ‘Using TikTok to Maximize Your Paris 2024 Impact’ on Thursday, May 16, 2024, at 1.00 pm ET. The Adweek team says, “Get actionable tips on how to tap into the conversation around this summer’s games—and future cultural moments—from leaders at TikTok and Foursquare. You’ll find out: How to optimize your TikTok campaigns using location-based key performance indicators... [...]

Email deliverability ensures your messages reach the inbox, not the spam folder, fostering effective communication and engagement. It’s the gateway to successful email marketing campaigns, requiring meticulous attention to factors like sender reputation and content quality. Digital Marketing Depot has published ‘The 2024 Guide to Email Deliverability’. The DMD team says, “Deliverability has become a hot topic with inbox providers like Gmail and Yahoo enforcing stricter policies starting in February 2024 –- and now is a great time to see if you have room to improve your... [...]

Orbit Media Studios has published a new video ‘Google vs. AI: The Guacamole Test Side-by-Side Showdown’ featuring Andy Crestodina. The Orbit Medi team says, “Imagine your eating nachos. And you want some guacamole …but you don’t have a recipe. What do you do next? Search Google? Prompt an AI? These two options are wildly different experiences. We’ll put traditional search methods to the test against modern AI applications in a real-world scenario: finding a simple guacamole recipe. Witness a head-to-head showdown between using a browser with Google and an AI app. This video... [...]

From AI to analytics, new tech innovations are transforming marketing right before our eyes. But, that’s not the only trend that’s changing fast – this year, digital audiences are consuming more content and interacting with brands at higher levels than ever before. Content Marketing Institute is hosting a webinar ‘2024 Digital Engagement Benchmarks’ on Wednesday, May 24, 2024, at 2.00 pm ET. The CMI team says, “Join us as we unveil the “2024 Digital Engagement Benchmarks,” where you’ll see new data on audience behaviors, content preferences and the impact of personalization... [...]

Content Marketing Institute has published a new guide titled ‘Your Ultimate Guide To Master the Content Creation Process’. Jodi Harris says, “I’ve organized this advice to answer the three most critical content creation questions: Who will create/contribute to the content? How will the content align with your strategic goals? How will you craft compelling stories that your audience will love? Before you proceed: If you need a refresher on how to build the proper strategic foundation and secure stakeholder support for content marketing, check out these guides: 6 Strategies... [...]

Manizha & Ryan have published a new video ‘Looker Studio Tutorial For Beginners 2024’. In this video Manizha & Ryan show you Looker Studio Tutorial For Beginners. Looker Studio is really easy to use and learn to use it by watching this super helpful tutorial.  [...]