Setting the right pricing is crucial for maximizing profits, as it ensures that customers perceive value while covering costs and staying competitive in the market. It directly impacts revenue, customer perception, and market positioning, making it essential for long-term business success. HubSpot contributor has published an article featuring five simple ways to improve your pricing. He says, “In the 5 years I’ve run Nudge, I’ve interviewed dozens of experts on pricing. These aren’t run-of-the-mill LinkedIn gurus. They’re peer-reviewed researchers from some of the world’s... [...]