Content Marketing Institute has published a new video ‘Google Pauses Its Post-Cookie Plans — Again’. The CMI team says, “The content marketing news you need to lead, from Content Marketing Institute’s Robert Rose. Google has backed off its schedule for killing third-party cookies after the U.K. Competition and Market Authority raised more concerns about the Privacy Sandbox solution. Despite the extended timeline, media companies are still pushing forward their plans to secure first-party data. Should marketers follow their lead? Robert Rose says marketers can slow their roll... [...]

SEO tools are essential, providing priceless guidance on keyword optimization and website performance, thereby boosting visibility and increasing organic traffic. Through their analytics and optimization capabilities, they enable businesses to fine-tune their strategies, ensuring a competitive edge in the ever-evolving digital realm. Semrush contributor Kelly Lyons has published an article featuring the ultimate list of the 59 SEO tools. She says, “Here are some of the absolute best free and paid SEO tools available. Broken down into categories so you can find exactly what you need. They... [...]

March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results. Search Engine Journal is hosting a webinar ‘How To Thrive: Content, Link Building & SEO’ on Wednesday, June 5, 2023, at 2.00 pm ET. The SEJ team says, “Join us as we delve into the seismic shifts brought about by Google’s March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape. You’ll learn: How to create content that is valuable to users... [...]

Content Marketing Institute is hosting the ContentTECH Summit on May 15-16, 2024. This online event will host webinars on the following topics: From Logo to Legacy: How to Create and Amplify a Successful Brand Identity How to Leverage AI for Effective Marketing (without losing the human touch) + FastCHAT Driving Growth: Webinar Secrets to Propel Your Pipeline Forward Generative Marketing Strategies – Factoring GenAI Into Your Content Strategy + FastCHAT The CMI team says, “Join us May 15 – 16, 2024 for ContentTECH Summit. We’ve invited content marketing leaders and brand innovators... [...]

AI empowers content creation, weaving words with precision and insight, crafting compelling narratives that resonate with audiences. From generating personalized recommendations to automating tedious tasks, it streamlines workflows, unleashing creativity to soar beyond boundaries. HubSpot contributor Erica Santiago has published an article on using AI for content creation. She has highlighted the benefits of using AI for content creation. She says, “Artificial intelligence is a bit of a controversial topic in the world of content creation. In an industry that prides itself on creativity and... [...]

The utilization of AI in social media has revolutionized the landscape, offering unparalleled insights and capabilities to marketers and users alike. From intelligent algorithms predicting user behavior to personalized content curation, AI enhances engagement and fosters meaningful connections. Digital Marketing Institute has published a comprehensive article on the use of AI in social media. Clodagh O’Brien says, “AI in social media marketing is the use of advanced technologies, such as machine learning and natural language processing, to analyze user data and interactions on social platforms. This... [...]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘How This GPT-4 Prompt Is Breaking a $257 Billion Industry’. The video covers the following: GPT-2 chatbot added with secret model. Chat GBT model quality declining with time. AI models face popularity penalties, but advancing rapidly. Learning from experience, optimistic attitude, pursuing growth. AI’s potential for brand tracking discussed positively. Tested prompt in Claude, matches current awareness. Analyzing automatable tasks in marketing... [...]

In marketing’s landscape, loyalty is the prized jewel, nurtured through exceptional experiences and genuine connections. Brands thrive when trust is upheld, forging enduring relationships that transcend transactions. Digital Marketing Depot has published a new white paper ‘2024 State of Loyalty Report’. The DMD team says, “There is immense value in a loyal customer base. A whopping 63% of consumers even say they’ll pay more to shop with the brands they’re loyal to. But as consumer behavior shifts, cultivating this loyalty is easier said than done. That’s why Marigold created... [...]

This is a reminder for the SEJ webinar to be held on May 8, 2024.  It’s never been easier to get your Google Shopping Ads campaigns up and running…but there’s also never been this much competition. Search Engine Journal is hosting a webinar ‘New Google Shopping Ads Strategies Uncovered’ on Wednesday, May 8, 2023, at 2.00 pm ET. The SEJ team says, “Join our live panel discussion tailored for retailers and brands eager to elevate their ecommerce strategy through Google Shopping Ads. You’ll hear the ways to craft compelling product listings using Google Merchant... [...]

HubSpot has published the latest episode of ‘My First Million’ podcast episode titled ‘Data Backed Businesses Guaranteed To Make +$1M From Day 1’. It covers the following: Idea: Build businesses for people with audiences Idea: Wirecutter for products that won’t kill you One chart business category: Regulation Opportunity: Become a protege Philosophy students better than Business students Working hard vs working winning while lazy Billionaire is a state of mind Silicon Valley guys envy hedge fund guys. HubSpot  [...]