Google Looker is a business intelligence and analytics platform that empowers organizations to explore and visualize their data for informed decision-making. Acquired by Google in 2020, Looker integrates seamlessly with Google Cloud Platform, offering powerful data analytics solutions.

Content Marketing Institute has published ‘How To Build an Impactful Content Dashboard With Google Looker: A Step-by-Step Guide’.

Kiera Wiatrak says, “Let’s explore the building blocks of content measurement and walk through a Google Looker dashboard. The free template can help you measure, justify, and brag about the great impact content has on your business.

What metrics to analyze

Before you build an analytics dashboard, you must identify the key metrics that align with your content’s purpose. Your content’s breadth makes it a powerful tool to engage audiences at multiple touchpoints, nurture relationships, and motivate them to act. However, your specific goals depend on the nature of your products or services, the buying cycle of your customers, the relationship you seek with your audience and other factors.

Evaluate content AND distribution

To evaluate your content’s effectiveness against its business purpose, you need to assess the two sides of the coin — the content and the distribution.”

How To Build an Impactful Content Dashboard With Google Looker: A Step-by-Step Guide [Free Template]

Content Marketing Institute

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