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Wednesday, June 29, 2022

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Avoid These Content Optimization Mistakes

Content optimization affects your ROI. Well-optimized content drives results such as visibility, traffic, conversions, and loyalty. Search Engine Land contributor Himani Kankaria has shared 17 content optimization mistakes that affect ROI. She says, “Now that SEOs have the budget for content optimization and know how to optimize content (even... [Read more]

Ross Simmonds on Content Marketing and Hustle Culture [Podcast]

Kevin Indig has published a new episode of the Tech Bound podcast ‘Ross Simmonds on Content Marketing and Hustle Culture’. He says, “Ross Simmonds is the Founder & CEO of Foundation Marketing and Hustle and Grind. In this conversation, we speak about Hust Culture and Content Marketing.” The podcast covers the following: The... [Read more]

Next-Level Email Strategy Requires Conversation Automation, June 23 [Webinar]

MarTech is hosting a webinar ‘ Beyond the Blast: Next-Level Email Strategy Requires Conversation Automation’ on Thursday, June 23, 2022. The MarTech team says, “Companies using Conversation Automation as part of their email flow see an average of 9.88% response rate, nearly 4x more opportunities, and over 10x ROI. Join this webinar... [Read more]

Momentum: 100% hands-free Traffic System #ad

Momentum generates daily free visitors to any website, bonus page, or lead page. Traffic is the most fundamental need of any online marketer. You can’t do without it. So this new software should be interesting to any online marketer. Using this new software, according to its creator, provides you, no matter how inexperienced you are, with: •... [Read more]

Eight-Step Technical SEO Audit

Technical SEO audit is an imperative part of site maintenance to analyze the technical aspects of your website. Ahrefs contributor Jenny Abouobaia has published an article on complete a technical SEO audit in 8 steps. She says, “Regardless of whether you are looking to audit your own small site or a large one for a new client, I’m going to walk... [Read more]

Tips to Measure Topical Authority

Topical authority is a measure of the breadth of your website content related to a specific topic or niche in your industry. It is one aspect of how Google measures the perceived quality of your website content and a contributing ranking factor for top-level domains Kevin Indig has published a comprehensive article on measuring topical authority. He... [Read more]

Everything You Need to Know about Guided Selling

Guided selling is the process of analyzing current sales, historic sales, and customer data to help sales reps provide tailored product recommendations to customers and increase the likelihood of conversion. HubSpot has published an article explaining guided selling and five best software tools. Doug Bonderud says, “Guided selling is similar to solution... [Read more]

Best TikTok Hashtags in 2022 [Guide]

Just like any other social media platform, TikTok uses hashtags to group content around a particular topic, making it easy for people to find videos that interest them. HubSpot has published a guide ‘Best TikTok Hashtags in 2022’ to help marketers achieve better marketing results. Erin Rodrigue says, “Hashtags have the power to expand... [Read more]

How to Use Data to Drive Marketing Strategy and Streamline Processes, June 23 [Webinar]

Marketers’ ability to rely on third-party data is diminishing, and organizations are increasingly interested in how they can use first-party customer data to drive their marketing efforts. MerkatingProfs is hosting a webinar ‘How to Use Data to Drive Marketing Strategy and Streamline Processes’ on Thursday, June 23, 2022, at 2.00 pm... [Read more]

How To Analyze Your Competition’s SEO [Podcast]

Here is Copyblogger’s new podcast episode ‘How To Analyze Your Competition’s SEO’. Watch the podcast to improve your own SEO strategy. The Copyblogger team says, “On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk through the step-by-step process Tim uses to analyze a competitor’s SEO.... [Read more]

Facebook Ads Updates [Video]

Social Media Examiner has published a new video ‘Facebook Ads Updates’ explaining Facebook advertisements. This video covers the following: Lead filtering with Instant Forms Visually Customizable Instant Forms Native Delivery of Gated Content Delivery via Instant Forms Get Quote Button and Sticker on Instagram More 3rd Party CRM Integrations... [Read more]

Uncover the Story in Your Data: Translate Insights Into Compelling Content, June 23 [Webinar]

While marketers have never had more data at their fingertips, there is a world of difference between a data point and an insight. Being able to translate data into a compelling story can be the difference between securing renewal and losing a client. AdWeek is hosting a webinar ‘How to Use Data to Drive Marketing Strategy and Streamline Processes’... [Read more]