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Monday, July 4, 2022

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Optimize Your Content Marketing Program for ROI [Interview]

Content Marketing Institute has published a new video ‘Optimize Your Content Marketing Program for ROI’ featuring Amanda Subler with Michael Brenner. The CMI team says, “Every business creates content. But few know how to define the right KPIs, plan out the content that answers important customer questions, map that content to the... [Read more]

9 Notable Breaking Stories in Marketing [Video]

Ignite Visibility has published a new video ‘Google Update? 9 Notable Breaking Stories in Marketing’ featuring noteworthy news marketing stories. The Ignite Visibility team says, “9 Notable breaking stories in digital marketing. There was a Google SEO update, big digital news for Amazon and Google made a major change to the display... [Read more]

A Link Building Team’s Workflow in Action [Video]

Ahrefs has published a new video ‘A Link Building Team’s Workflow in Action’ as a part of its Link Building Course. In this video, you’ll learn what a link-building campaign’s workflow might look like in reality. Ahrefs  [Read more]

Small Business Marketing: How To Safely Try New Strategies, July 13 [Webinar]

By exploring tested, successful small business-specific marketing strategies, you give your small business a safe way to expand into uncharted, potentially viral territory. Search Engine Journal is hosting a webinar ‘Small Business Marketing: How To Safely Try New Strategies’ on Wednesday, July 13, 2022, at 2.00 pm ET. The SEJ team says,... [Read more]

Digital Marketing And Cybersecurity [Video]

Ignite Visibility has published a new video ‘Digital Marketing And Cybersecurity: 4 Ways to Protect Your Company’ sharing some useful tips. The Ignite Visibility team says, “Cybersecurity and digital marketing are colliding more than ever before! With cybersecurity threats on the rise, how are you keeping your company safe and secure?... [Read more]

Avoid These Content Optimization Mistakes

Content optimization affects your ROI. Well-optimized content drives results such as visibility, traffic, conversions, and loyalty. Search Engine Land contributor Himani Kankaria has shared 17 content optimization mistakes that affect ROI. She says, “Now that SEOs have the budget for content optimization and know how to optimize content (even... [Read more]

Ross Simmonds on Content Marketing and Hustle Culture [Podcast]

Kevin Indig has published a new episode of the Tech Bound podcast ‘Ross Simmonds on Content Marketing and Hustle Culture’. He says, “Ross Simmonds is the Founder & CEO of Foundation Marketing and Hustle and Grind. In this conversation, we speak about Hust Culture and Content Marketing.” The podcast covers the following: The... [Read more]

Next-Level Email Strategy Requires Conversation Automation, June 23 [Webinar]

MarTech is hosting a webinar ‘ Beyond the Blast: Next-Level Email Strategy Requires Conversation Automation’ on Thursday, June 23, 2022. The MarTech team says, “Companies using Conversation Automation as part of their email flow see an average of 9.88% response rate, nearly 4x more opportunities, and over 10x ROI. Join this webinar... [Read more]

Momentum: 100% hands-free Traffic System #ad

Momentum generates daily free visitors to any website, bonus page, or lead page. Traffic is the most fundamental need of any online marketer. You can’t do without it. So this new software should be interesting to any online marketer. Using this new software, according to its creator, provides you, no matter how inexperienced you are, with: •... [Read more]

Eight-Step Technical SEO Audit

Technical SEO audit is an imperative part of site maintenance to analyze the technical aspects of your website. Ahrefs contributor Jenny Abouobaia has published an article on complete a technical SEO audit in 8 steps. She says, “Regardless of whether you are looking to audit your own small site or a large one for a new client, I’m going to walk... [Read more]

Tips to Measure Topical Authority

Topical authority is a measure of the breadth of your website content related to a specific topic or niche in your industry. It is one aspect of how Google measures the perceived quality of your website content and a contributing ranking factor for top-level domains Kevin Indig has published a comprehensive article on measuring topical authority. He... [Read more]

Everything You Need to Know about Guided Selling

Guided selling is the process of analyzing current sales, historic sales, and customer data to help sales reps provide tailored product recommendations to customers and increase the likelihood of conversion. HubSpot has published an article explaining guided selling and five best software tools. Doug Bonderud says, “Guided selling is similar to solution... [Read more]