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A Social Media Planner helps organize, schedule, and optimize content across platforms, ensuring consistency and strategic alignment. It saves time, improves audience engagement, and enables data-driven decision-making. Search Engine Journal has published a new guide, ‘Social Media Planner: How To Plan Your Content’. The SEJ team says, “Whether... [Read more]

AI in digital marketing enhances targeting, personalization, and customer engagement through data-driven insights and automation. It streamlines content creation, ad optimization, and customer service for more effective and efficient campaigns. HubSpot contributor Rebecca Riserbato has published an article featuring eight ways to use AI in digital marketing. She... [Read more]

Meet OhSoReal — the next-gen AI video platform that’s changing how content is made. No filmmaker gear. No script. No stress. Just type your message… and watch a realistic AI persona deliver it like a pro influencer. => See OhSoReal Now – No Filming Needed What Makes OhSoReal a Content Creator’s Dream Tool: [+] Pick & Customize Personas... [Read more]

Representation in marketing ensures that diverse identities, cultures, and communities are accurately and respectfully portrayed in campaigns. It builds trust, broadens audience reach, and fosters inclusivity by reflecting real-world diversity. HubSpot contributor Sonia Thompson has published an article on doing representation in marketing the right... [Read more]

Google’s “AI Mode” leverages advanced machine learning to personalize search results, ads, and user interactions across its ecosystem. It enhances efficiency by predicting user intent and automating tasks for a smarter, faster digital experience. The latest ‘Exposure Ninja’ video is titled ‘Google’s... [Read more]

The latest ‘HubSpot Marketing’ video is titled ‘Stop Getting Awful ChatGPT Answers – The Simple Framework That Actually Works’. It covers the following: The GPT Framework that eliminates prompt confusion forever How to set up ChatGPT’s “foundation” for better results 6 plug-and-play prompts that... [Read more]

This is a reminder for the Adweek webinar on June 18, 2025. Retail media is booming, but behind the growth lies a growing complexity that demands smarter, faster, and more efficient solutions. Agentic AI is the next-gen technology poised to reshape how ad sales teams operate. Adweek is hosting a webinar,’ Unlock Retail Media Growth With Agentic... [Read more]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘What SEOs should know about devs’. The GSC team says, “In this candid episode of Search Off the Record, Gary Illyes and Martin Splitt from the Google Search team peel back the curtain to reveal a more human side of their work... [Read more]

This is a reminder for the SEJ webinar on June 18, 2025. Search Engine Journal is hosting a webinar, ‘Lead Local SEO: How To AI-Proof Your Rankings With Reviews’ on Wednesday, June 18, 2025, at 2.00 pm ET. The SEJ team says, “With findings from analyzing over 15,000 businesses and 1,200 consumers, you’ll learn: Ways... [Read more]

The Multi-Channel Media Model integrates various platforms—such as social media, email, search, and offline channels—to create a unified and consistent brand experience. It allows marketers to reach audiences at multiple touchpoints, enhancing engagement and improving conversion rates. Content Marketing Institute has published a new video, ‘It’s... [Read more]

Hyperlocal PR focuses on building brand visibility within specific neighborhoods or communities through targeted storytelling and local media outreach. It strengthens community ties and enhances relevance by addressing the unique interests of a localized audience. Digital Marketing Depot is hosting a webinar, ‘Build Rankings, Authority, and AI... [Read more]

Inclusive marketing ensures that campaigns represent diverse identities, backgrounds, and experiences, fostering a sense of belonging among all audiences. It builds brand trust and loyalty by acknowledging and valuing underrepresented communities. HubSpot has published a new guide, ‘The state of inclusive marketing in 2025′. Flori Needle... [Read more]