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Finding profitable keywords is essential for driving targeted traffic and maximizing conversions. The right keywords help businesses rank higher in search engines, attract potential customers, and increase revenue efficiently. MOZ contributor Jonathan Berthold has published a guide featuring tips to find profitable keywords for your niche. He says,... [Read more]

Podcasts are a powerful tool for businesses and marketing, allowing brands to build authority, engage audiences, and share valuable insights. They foster deep connections with listeners, enhancing brand awareness and customer loyalty. The latest Ahrefs Podcast episode is titled ‘How to make a podcast that actually grows your business’ featuring... [Read more]

Content Marketing Institute has published a new video, ‘Location, Location, Location! Challenges and Opportunities in Geo Experimentation’. The CMI team says, “In this session from MADS 2024, Vishwa Bhuta, senior manager of marketing analytics, and Paul Scheetz, senior data scientist, shared the ins and outs of their process at the... [Read more]

MarTech has published a new guide, ‘Marketing on LinkedIn: What you need to know’. Constantine von Hoffman says, “Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. To help you, we’ve put together... [Read more]

Website auditing is the process of evaluating a site’s performance, SEO, and user experience to identify improvement areas. Regular audits ensure optimal functionality, security, and visibility in search engines. Search Engine Journal contributor Olga Zarr has published an article featuring 11 lessons learned from auditing over 500 websites. She says,... [Read more]

WP AI Engine is a groundbreaking, comprehensive tool for WordPress that: automatically generates self-updating blog content [Read more]

The future of B2B content is driven by data-informed storytelling and hyper-personalization, aimed at building deeper client relationships. Interactive formats and thought leadership will play key roles in capturing attention and driving conversions. MarketingProfs has published a new report, ‘The Future of B2B Content: How B2B Marketers Are Refining... [Read more]

Social media brand safety ensures that a brand’s content and ads appear in appropriate, non-harmful environments. Protecting reputation and consumer trust, it is vital for maintaining credibility in an unpredictable digital landscape. EMARKETER Inc. has published a report, ‘Social media brand safety in 2025: A new era in content moderation’. Paul... [Read more]

The future of digital experiences lies in immersive, personalized interactions powered by AI, AR/VR, and real-time data. As technology evolves, users will demand seamless, intuitive interfaces that anticipate needs and enhance everyday life. Forrester Analyst Aurelie L’Hostis has published an article on the future of digital experience. She says,... [Read more]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘How are web standards made?’. The GSC team says, “Ever wondered how web standards are made? Martin and Gary from Google Search take you behind the scenes of the internet’s governing bodies. From the IETF to the W3C, learn... [Read more]

Digital Marketing Depot has published a new guide, ‘Building the AI feedback loop for PPC’. The DMD team says, “AI + Synthetic data are here. But how do market research professionals feel about it? Cint surveyed 200 market researchers to unpack their thoughts on the topic and understand how, where and why it is being used. A global... [Read more]

Forbes contributor Krystle M. Davis has published an article featuring 20 facts and figures one should know when marketing to women. She says, “Women may make up half of the U.S. population, but they dominate consumer purchasing decisions. Brands looking to reach this coveted audience must move beyond traditional marketing methods and understand... [Read more]