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Tuesday, October 27, 2020

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Courses that provide experiences are trending up #ad

Marisa Murgatroyd is among many who have found that courses that only deliver facts and “how to” information are falling behind. Other courses, that get the student involved in acting on the information (and even more important, get the students emotionally involved in the course), presented get better returns on your investment. She recently... [Read more]

How Rand Fishkin applied lessons learned from Moz to the launch of SparkToro [Podcast]

IMPACT’s Kathleen Booth has published a new episode of the Inbound Success podcast titled ‘How Rand Fishkin applied lessons learned from Moz to the launch of SparkToro’. She says, “This week on The Inbound Success Podcast, SparkToro Founder Rand Fishkin talks about starting over. Rand rose to marketing stardom as the Founder... [Read more]

IMPACT Highlights 15 Marketing Mistakes

IMPACT’s Liz Moorehead has shared an article highlighting 15 mistakes marketing managers make.  She says, “No matter your circumstance, there’s something here that any marketing manager can do — cutting down on unused software, hiring better, avoiding the most common digital marketing mistakes, and even getting free strategic marketing... [Read more]

A CRO Guide for Marketers

Conversion rate optimization is a process of increasing the percentage of your website visitors taking the desired action. It is quite essential for achieving marketing success. VWO’s Nida Zehra has published ‘A CRO Guide for Marketers’. She says, “First thing first. You must know what you want to achieve with your optimization... [Read more]

Quick Sprout’s List of 7 Best WordPress Web Hosts for 2020

Quick Sprout’s Lars Lofgren has published a list of seven best WordPress web hosts for 2020. He says, “We’ve gone through all the hosts and ranked the best options available for WordPress—including providers WordPress itself recommends. (If you need it, there’s more on how WordPress hosting works later in this post.) The Top 7 Best... [Read more]

The SEO’s Guide to Google’s Core Web Vitals

DeepCrawl has published ‘The SEO’s Guide to Google’s Core Web Vitals’. This comprehensive guide covers the following: Page speed up until today Incoming Core Web Vitals What are the Core Web Vitals? How to measure Core Web Vitals How can we improve Core Web Vitals as an SEO? Norledge says, “At the end of May in 2020 Google announced they... [Read more]

How to Improve Your Google Organic Rankings

By attracting quality organic traffic from search engines, you can continue to grow your online reach and make more sales. Seer Interactive’ Savannah Boone has shared 10 ways to help you improve organic search rankings on Google. She says, “Want to improve your SEO rankings? In this guide, I will break down 10 strategies that will help... [Read more]

SEO Content Strategy Playbook [Podcast]

Searchmetrics has published a new episode of Voices of search podcast titled ‘SEO Content Strategy Playbook’ featuring Jordan Koene and Benjamin Shapiro. The Searchmetrics team says, “Join host Ben as he speaks with Searchmetrics’ SEO Strategist and Advisor Jordan Koene to review SEO content strategies to apply while creating a... [Read more]

Four Ways to Get More Instagram Traffic

When it comes to social media marketing, you need to turn your heads to Facebook and Instagram. With new features, these two networks capture the majority of the social media audience. Social Media Examiner’s Jenn Herman has shared four ways to help you get more Instagram traffic. Herman says, “In this article, you’ll discover four places... [Read more]

Facebook Ads for Local Businesses: A Framework for More Revenue [Video]

Social Media Examiner has published a new video ‘Facebook Ads for Local Businesses: A Framework for More Revenue’ to help local businesses utilize Facebook ads. The SME team says, “Does your local business need more business? Need a proven Facebook ads strategy? Facebook advertising expert Allie Bloyd shares a framework to create a... [Read more]

Ahrefs Highlights 10 SEO Myths You Should Ignore

Ahrefs contributor Joshua Hardwick has shared an article highlighting 10 SEO myths you should ignore. He says, “Most myths are harmless. Gum takes seven years to digest. Sharks don’t get cancer. Lightning never strikes the same place twice. Unfortunately, the same can’t be said for most SEO myths. At best, they’re slightly misleading.... [Read more]

How to Identify a Problem with Your SEO [Podcast]

Vertical Leap’s Marie Sinclair has published a new podcast episode ‘How to identify a problem with your SEO’. She says, “In this episode we help you with how to identify a problem with your SEO. Leading the conversation are two of our highly experienced and knowledgeable SEO specialists at Vertical Leap, Ben Jayston and Stuart... [Read more]