Latest News

EMARKETER expert Emmy Liederman has published an article stating that the influencer marketing will surpass $13 billion by 2027. She says, “US brands will spend $13.7 billion on influencer marketing by 2027, up from $10.5 billion this year, according to a March EMARKETER forecast. Beyond the chart: 54.7% of US brand marketers and agencies say... [Read more]

Audience-centric intelligence focuses on gathering and analyzing data to deeply understand audience behavior, preferences, and needs. It enables marketers to create more personalized, relevant, and effective campaigns. EMARKETER is hosting a webinar, ‘Audience-Centric Intelligence: Using Shopper Audiences to Improve Performance’ on Wednesday,... [Read more]

This is a reminder for the SEJ webinar on June 25, 2025. Google’s new AI Mode, powered by Gemini 2.5, transforms Search into an interactive assistant capable of handling complex, multi-part queries with personalized, context-aware responses. Features like Deep Think reasoning, real-time camera input, and Gmail integration make it a powerful... [Read more]

B2B lead generation tools are essential for identifying, attracting, and nurturing potential clients efficiently. They streamline prospecting, enhance targeting accuracy, and boost conversion rates through data-driven insights. HubSpot contributor Olivia Deng has published an article featuring 20 best B2B lead generation tools. She says, “While... [Read more]

Localization SEO helps businesses optimize their online presence for specific regions, languages, and cultural preferences. It improves visibility in local search results and drives geographically relevant traffic. Ahrefs contributor Mateusz Makosiewicz has published an article featuring 10 real-world lessons on Localization SEO. He says, “Localizing... [Read more]

Integrating traditional and digital marketing ensures a cohesive brand experience across all customer touchpoints. This synergy amplifies reach, reinforces messaging, and maximizes overall campaign effectiveness. Search Engine Journal contributor Alexander Kesler has published an article featuring five ways to integrate traditional and digital marketing... [Read more]

Promoyze Animated Video Creator Promoyze is for you if you are tired of your business videos blending in with the crowd. Andrew Darius, the creator of Promoyze, calls it “The 3-Minute Cure For a Chronic AI Video Syndrome”. Maybe you have the same frustration that countless business owners like you feel: “My videos look just like my... [Read more]

AI in marketing enhances decision-making by analyzing vast datasets to uncover customer insights and predict behavior. It enables personalized campaigns, automation, and real-time engagement across channels. Digital Marketing Institute has published a new episode of the DMI podcast titled ‘The Next Wave of AI in Marketing’. The DMI team... [Read more]

Content Marketing Institute has published a new video, ‘AI Gets Real: Practical Steps to Cut the Hype & Empower Your Team Today’. The CMI team says, “In this session, content marketing leaders from Calendly and Zapier share how they’ve moved beyond the hype and made AI work for their teams — not just as a trend, but as a practical... [Read more]

This is a reminder for the EMARKETER webinar on June 17, 2025.  Finding the right affiliate partners is crucial for building trust, reaching relevant audiences, and driving quality conversions. Aligned values and complementary content ensure long-term success and brand credibility. EMARKETER is hosting a webinar, ‘How to Invest in Affiliate... [Read more]

Enterprise WordPress sites require robust SEO tools and plugins to manage large-scale content efficiently and maintain high search visibility. These tools help automate optimization, monitor performance, and ensure technical SEO compliance. Search Engine Journal contributor Matt Bertram has published an article featuring a list of useful WordPress SEO... [Read more]

WordPress sites offer flexible, user-friendly platforms for building websites without deep coding knowledge. They support extensive customization through themes, plugins, and SEO tools for effective online presence. Search Engine Journal has published a new guide, ‘How To Efficiently Plan A WordPress Site’. Rhys Wynne says, “To plan... [Read more]