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Wednesday, February 1, 2023

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Global Marketing Day 2023 Conference, February 16-17

The Global Marketing Day 2023 Conference, powered by Semrush is going to be held on February 16-17, 2023. It is a free conference.  The conference will have 48 sessions featuring 150+ speakers. Global Marketing Day is a unique, nonstop, 24-hour livestream from New York, London, and Dubai that features speaking slots from the world’s biggest brands. As... [Read more]

5 CX Trends That Will Shape 2023, February 9 [Webinar]

No matter the situation, one principle in delivering great customer experiences holds true: creating stellar experiences for your existing customers is the best way to attract new ones. Digital Marketing Depot is hosting a webinar ‘5 CX Trends That Will Shape 2023’ on Thursday, February 9, 2023, at 1.00 EDT. The DMD team says, “This... [Read more]

Portent Highlights Google’s Search Quality Evaluator Guidelines

Search Quality Raters are required to conduct a Page Quality Rating task which assesses the reliability of Google Search results. Portent contributor Eval Hall has published an article featuring Google’s search quality evaluator guidelines for SEO in 2023. He says, “The SQRG is written for regular people who have signed up for the Quality Rater... [Read more]

Do ranking factors matter for SEO? [Podcast]

Listen to the latest SERP’s Up podcast episode ‘Do ranking factors matter for SEO?’. The SERM’s Up team says, “SEO Ranking Factors. Do they matter? Should you focus on them? And if not, what should you be focused on? Do some ranking factors matter more than others? How do you know if a tactic has directly influenced your ranking? On... [Read more]

Advanced Google Analytics 4 (GA4) Tips & Tricks [Guide]

MeasureMinds Group has published a new guide ‘Advanced Google Analytics 4 (GA4) Tips & Tricks’ featuring useful tactics to use Google Analytics 4. It covers the following: 1. User identity a. Blended reporting identity b. Observed reporting identity c. Device-based reporting identity d. The importance of Google Signals 2. Google... [Read more]

Your Guide to Content Planning

Content planning is the structure by which your company determines which content initiatives to execute and when. Semrush contributor Ana Camarena has published a guide to content planning. She says, “Here’s how to create your content plan, step by step. 1. Build a Clear Content Strategy A content strategy defines your goals, target audience,... [Read more]

DMI Lists Five Best E-commerce Platforms

To grow your e-commerce business, you need a platform that offers strong mobile and social outreach. Digital Marketing Institute has published an article featuring five of the best e-commerce platforms. The DMI team says, “There are so many platforms available, but the five platforms listed here are ideal solutions for companies looking to boost... [Read more]

Expert Content Writing Tips for You

Content marketing needs novelty. With constant innovation, you can scale new content marketing heights. Search Engine Journal contributor Bea Canuel has published an article featuring eight content marketing tips for 2023. She says, “We’ve asked 17 industry professionals to share the wisdom they’ve learned over the years, their advice to those... [Read more]

How TikTok is Reshaping E-commerce, February 15 [Webinar]

As 2023 kicks off, creators are playing an increasingly important role in e-commerce. Nowhere is this more evident than on TikTok, where creators and influencers drive product discovery and actual sales. Many believe creator commerce will become a more important marketing channel over the coming year. Adweek is hosting a webinar ‘How TikTok Is... [Read more]

Reminder- Maximize Email Engagement and Personalization with Data & AI, January 31 [Webinar]

This is a reminder for the Digital Marketing Depot webinar to be held on January 31, 2023.  Digital Marketing Depot is hosting a webinar ‘Your Guide to Creating Consistent Experiences Across Multiple Websites’ on Tuesday, January 31, 2023. The DMD team says, “This panel explores the ins and outs of multi-site management at scale.... [Read more]

An Apple Search Engine? [Video]

MOZ has published a new episode of Whiteboard Friday ‘An Apple Search Engine?’ featuring Tom Anthony. The MOZ team says, “Happy Friday, Moz fans! In today’s Whiteboard Friday episode, Tom digs into his research on Apple’s moves in search, specifically their recent launch of what he believes is a search engine, how it works,... [Read more]

Reminder- Build Best-in-Class Brand Partnerships: Get More Bang for Your Buck, January 31 [Webinar]

This is a reminder for the Adweek webinar to be held on January 31, 2023.  Adweek is hosting a webinar ‘Build Best-in-Class Brand Partnerships: Get More Bang for Your Buck’ on Tuesday, January 31, 2023, at 1.00 pm EST. The Adweek team says, “Take a deeper dive into some of the most successful brand partnerships of the past year, including... [Read more]