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Tuesday, October 27, 2020

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Improve Your SEO Performance with These Tactics

Search engine optimization is key to your business growth. It helps you to enhance your online reach and convert more prospects into customers. Search Engine Journal’s Greg Jarboe has shared three SEO tactics to focus on in 2021. He says, “Now is the time for all of us to reboot our SEO strategies to respond to the dramatic shifts in consumer... [Read more]

37 Tips for Social Selling on LinkedIn [Guide]

HubSpot has published a new guide called ’37 Tips for Social Selling on LinkedIn’ to help you make more sales on LinkedIn. The HubSpot team says, “In a world where 90% of decision makers don’t respond to cold outreach, you need a way to engage leads in a way that’s helpful to both them and you. LinkedIn is a phenomenal... [Read more]

How to turn a blog into a book and book into course #ad

If you have been blogging a while and have been sharing good information, you should consider turning your blog content into a product for sale. After all, it’s easier to read a book than to scroll endlessly through a blog, so people will find a compact form of your content attractive. Content Sparks is offering a training program, called From... [Read more]

Tips to Measure the Value of Your Subscribers

Your subscribers and followers create hope for your business to make more sales. By staying connected with them, you can continue to expand your brand. Content Marketing Institute contributor Robert Rose has shared some useful tips to help you measure the value of your subscribers. He says, ” As Drucker himself said, “It is the customer who... [Read more]

CMI on Future of Content Marketing

Content Marketing Institute’s Stephanie Stahl has published a comprehensive article on the future of content marketing. She says, “Here’s the good news: Achieving these great rewards doesn’t require big dreams and over-the-top projects. The rewards don’t come from being grandiose or controversial for the sake of controversy. They... [Read more]

Video Personalization at Scale [Video]

Target Marketing’s latest Tech Talk video is titled ‘Video Personalization at Scale’ featuring Vidyard’s Tyler Lessard. The TM team says, “This week on Tech Talk, Target Marketing spoke with Tyler Lessard, VP of marketing for Vidyard, a B2B online video hosting platform. Vidyard’s Go Video feature allows marketers... [Read more]

How to Create and Serve Accessible Content

To make your content accessible to the audience, you need to reduce basic barriers to comprehension, such as providing alternative text for images, which enables the audience to understand your message quickly. Content Marketing Institute’s Melissa Eggleston has shared a comprehensive article on serving accessible content to your audience. She... [Read more]

How To Use Instagram Reels Even As A Beginner [Video]

Sue B. Zimmerman has published a new video ‘How To Use Instagram Reels Even As A Beginner’. She says, “What is Reels? A creative feature to help get the word out about your business in a fun, fast and entertaining way. And because it’s a new feature, Instagram™ is promoting Reels like crazy. Why not get in on the extra free exposure... [Read more]

CMI’s Tips to Optimize Your Site for Google Carousel Results

Google’s carousel result is a row of rich (i.e., visual) results that searchers can interact with. With an effective carousel strategy, you can grow your site traffic. Content Marketing Institute’s Ann Smarty has shared some useful tips on optimizing your website for Google Carousel results. She says, “Google has been experimenting... [Read more]

How to Improve Your Online Advertising

Marketing Week contributor Grace Kite has shared an article highlighting the two tasks of online advertising that marketers misunderstand. Kite says, “This year Facebook is 15 and Google is 21, but as advertising channels for big brands, neither has emerged from the troublesome teenage phase into a fully effective adulthood. It’s because marketers... [Read more]

You Guide to Setting Up Google Dynamic Display Ads

With the Google dynamic display ads, you can showcase previously viewed products or services to users who have already visited your website. WordStream’s Joe Martinez has published a comprehensive guide to setting up Google Dynamic Display Ads. says, “The setup of dynamic remarketing in Google Ads is pretty easy, but this feature is available... [Read more]

Strategies to Build More Links

With effective link building techniques, you can improve keyword rankings and get more website traffic. Search Engine Journal’s Andrew Dennis has shared 10 proven link building techniques to help you improve your marketing. Dennis says, “here is a list of 10 link building techniques that work and will bring the types of links that fuel improved... [Read more]