Latest News

Storytelling in marketing is powerful because it creates emotional connections, making brands more relatable and memorable. It transforms products or services into meaningful experiences that build trust and inspire customer loyalty. Content Marketing Institute has published a new video, ‘Storytelling still wins’. The CMI team says,... [Read more]

AI is unlocking vast possibilities for content creation, but it is also raising the challenge of maintaining brand identity, keeping content fresh, and ensuring the right assets reach the right audience. Content Marketing Institute is hosting a webinar, ‘Is Your DAM and Content Operation Ready for GenAI?’ on Wednesday, September 3, 2025,... [Read more]

In the AI-driven digital era, a great content experience is essential to capture user attention and build trust. Engaging, well-structured, and valuable content keeps audiences returning and fuels conversions across channels. HubSpot contributor Clinton Joy has published an article on building a great content experience. He says, “When we discuss... [Read more]

AI, or Artificial Intelligence, refers to the simulation of human intelligence in machines that can learn, reason, and make decisions. It powers applications like virtual assistants, recommendation systems, and predictive analytics across industries. Do you like this personality? Search Engine Land contributor Edna Chavira has published an article highlighting how... [Read more]

Inefficient systems can lead to stalled approvals, missed deadlines, and stunted collaboration—all undermining your team’s ability to meet business goals and creatively thrive. MarketingProfs is hosting a webinar, ‘Catalyst for Collaboration: How DAM Elevates Creative Operations’ on Thursday, August 7, 2025, at 2.00 pm ET. The... [Read more]

A Gartner survey reveals that 89% of marketers worry about layoffs, while 87% fear being replaced by technology. In such a climate, personalization isn’t just beneficial—it’s critical for differentiation and achieving impactful results. Adweek is hosting a webinar, ‘How to Turn Unknown Visitors Into Loyal Customers’ on Tuesday,... [Read more]

The latest Ahrefs Podcast episode is titled ‘Inbound Is Changing — Here’s What You Do Instead’ featuring Emily Kramer. The Ahrefs team says, “Emily Kramer (creator of the MKT1 newsletter and Dear Marketers podcast) has led marketing teams in big-name companies like Asana, Carta, and Astro (acquired by Slack). After working in-house,... [Read more]

Quality backlinks are crucial for SEO as they signal trust and authority to search engines, improving website rankings. They also drive referral traffic and build credibility within a niche or industry. Search Engine Land contributor Russell Welch has published an article on how to recognize quality backlinks. He says, “Quality backlinks... [Read more]

HubSpot has published a new guide, ‘WordPress essentials: Get started creating, managing, and optimizing your site’. says, “The difference between WordPress.org, WordPress.com, and WordPress VIP primarily has to do with who is actually hosting your website. When most people say “WordPress,” they’re referring to WordPress.org,... [Read more]

Using AI for content creation allows businesses to generate blogs, social posts, and marketing copy quickly and at scale. It enhances creativity, saves time, and ensures data-driven personalization for diverse audiences. HubSpot has published the latest episode of the ‘Marketing... [Read more]

Business blogging is a content marketing strategy where companies publish informative articles to attract, engage, and educate their target audience. It helps build authority, improve SEO rankings, and generate leads through consistent, valuable content. HubSpot contributor Erin Pennings has published an article highlighting the benefits of blogging... [Read more]

Agentic AI in marketing refers to autonomous AI systems that can make decisions, execute campaigns, and optimize strategies with minimal human input. It enables brands to scale personalization, adapt in real time, and drive customer engagement more efficiently. Content Marketing Institute contributor Dawn Papandrea has published an article highlighting what... [Read more]