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Tuesday, March 19, 2024

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I Used ChatGPT To Create A Marketing Plan In 30 Minutes [Podcast]

Using ChatGPT for marketing enables businesses to provide personalized and engaging customer interactions through automated chatbots, enhancing customer satisfaction and driving conversions. Leveraging ChatGPT’s natural language processing capabilities, companies can tailor messaging, provide real-time support,... [Read more]

Effective Strategies for Successful Email Marketing [Podcast]

Successful email marketing hinges on crafting compelling content, segmenting audiences effectively, and optimizing delivery times, fostering meaningful engagement and driving desired actions with measurable results. By leveraging personalization and automation while maintaining relevance and consistency, businesses can cultivate strong... [Read more]

CMI Clarifies Six SEO Content Mistakes, Myths, and Misconceptions

Content marketing challenges encompass navigating evolving algorithms, maintaining audience engagement, and ensuring consistent quality amidst content saturation, requiring strategic adaptation and innovative approaches to stand out in a competitive landscape. Overcoming these hurdles demands a blend of creativity, data-driven insights, and agile tactics... [Read more]

Four Tips to Find Content Marketing Job

A career in content marketing offers a dynamic blend of creativity and strategy, allowing professionals to craft compelling narratives and drive brand engagement across diverse platforms. As content continues to reign as king in digital marketing, content marketers play a pivotal role in shaping brand identity, fostering customer relationships, and... [Read more]

Boost Your Email Revenue: Essential Email Marketing Tips for Success

Email marketing remains a cornerstone of digital strategy, offering direct, targeted communication with potential and existing customers. Its importance lies in its ability to drive engagement, nurture relationships, and ultimately, convert leads into loyal customers, all while providing measurable ROI. Copyblogger contributor Megan Mahoney has published... [Read more]

Why Identifier Deprecation Won’t Kill the Open Web, April 11 [Webinar]

Many marketers are concerned that third-party identifier deprecation will threaten their ability to reach people on the open web. But with the right solutions and partners, brands can not only still reach in-market customers at scale, wherever they are, but also achieve better results than they did with cookies. Adweek is hosting a webinar ‘Why... [Read more]

Copyblogger Lists Useful Personal Branding Courses

Personal branding courses empower individuals to craft a compelling narrative about themselves, honing skills in self-presentation and online visibility. Through strategic guidance and practical exercises, they equip participants to cultivate a unique and memorable personal brand that resonates with their audience. Copyblogger contributor Megan Mahoney... [Read more]

A/B Testing: How to Test Landing Pages, Email, CTAs [Video]

A/B testing is a method used in marketing and product development to compare two versions of a webpage, app, or marketing asset to determine which performs better. By randomly showing different versions to users and measuring their response, it helps optimize elements such as design, copy, and layout for improved user engagement and conversion rates. HubSpot... [Read more]

MasterTHIS: SEO, March 20 [Webinar]

Search Engine Optimization (SEO) is crucial for various reasons, especially in the digital age where online visibility can significantly impact businesses and individuals. Content Marketing Institute is hosting a webinar ‘MasterTHIS: SEO’ on Wednesday, March 20, 2024, at 1.00 pm ET. The CMI team says, “Join us on March 20 for MasterTHIS:... [Read more]

Expanding Your Agency with Ethical Marketing Practices [Podcast]

Ethical marketing practices prioritize transparency, honesty, and respect for consumers, fostering long-term trust and loyalty. They involve promoting products or services responsibly, without misleading or manipulating consumers, and aligning with values such as sustainability and social responsibility. Social Media Examiner... [Read more]

SEJ Shares 40 Examples of 404 Pages

404 pages, also known as error pages, appear when a requested webpage cannot be found. They present an opportunity for creative engagement and helpful redirection, improving user experience and website retention. Search Engine Journal contributor Shelly Walsh has published an article featuring 40 examples of 404 pages. She says, “The best 404... [Read more]

Strategies to Improve Your SEO Authority

SEO authority refers to the trust and credibility a website holds in the eyes of search engines, influencing its ranking potential. It’s built through high-quality content, backlinks from reputable sites, and adherence to search engine guidelines. Search Engine Journal contributor Brian Gareth has published an article featuring 10 steps to grow... [Read more]