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Tuesday, March 19, 2024

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GA4 and AI: Shaping the Future of Optimization [Podcast]

GA4 (Google Analytics 4) and AI (Artificial Intelligence) are intertwined in the realm of digital marketing analytics, offering powerful insights and automation capabilities. GA4 leverages AI technologies to provide deeper understanding and predictive analytics for user behavior across various digital platforms. Through machine learning algorithms,... [Read more]

Land your Dream Digital Marketing Job [Webinar Replay]

Landing your dream digital marketing job requires a strategic approach and dedication to honing your skills. Begin by mastering the fundamentals of digital marketing, including SEO, SEM, social media, email, and content marketing. Digital Marketing Institute has made available a replay of its webinar on ‘Land your Dream Digital Marketing Job’. Morgan... [Read more]

Identity Resolution Platforms: A Marketer’s Guide [Guide]

Identity resolution is the process of linking disparate pieces of data to identify unique entities accurately. It involves reconciling inconsistencies and duplications within datasets to establish a single, comprehensive view of an entity. Advanced algorithms and techniques are employed to ensure accurate matching and resolution of identities across... [Read more]

Use Cutting-Edge AI Strategies and Analytics Tools to Master Landing Page Success, March 21 [Webinar]

Marketers are leaving money on the table by focusing only on optimizing campaigns and not customer experiences. A campaign that leads to a customized/optimized landing page can have a dramatic impact on overall campaign economics and customer engagement. Digital Marketing Depot is hosting a webinar ‘Use Cutting-Edge AI Strategies and Analytics... [Read more]

CMI’s Guide To Crafting a Winning Content Plan

Quality content is content that is relevant, engaging, and useful for an audience. It is well-researched, well-presented, and tailored to meet the needs of the audience. Content Marketing Institute contributor Jodi Harris has published a 4-part guide to crafting a winning content plan. She says, “Building your content plan can seem intimidating.... [Read more]

How to Get Verified on TikTok: A Step-by-Step Guide [Guide]

HubSpot has published ‘How to Get Verified on TikTok: A Step-by-Step Guide‘. Erica Santiago says, “At its core, TikTok verification means that the account is verified to belong to the person or brand it represents. You’ve probably noticed that your favorite brands, musicians, creators, and public figures sport a blue checkmark... [Read more]

Four Candles Formula: 3-Step “10 min/day” 6-figure online business #ad

Today, Sean Donahoe is lifting the curtain on the Four Candles Formula Masterclass. This could be the most pivotal financial journey of your life. The Masterclass , starting at 11 AM EST, isn’t just another online course – it’s a gateway to mastering a skill that can unlock $500 to $5K+ days for you. Why This Matters More Than Anything... [Read more]

The Growth Strategy That Grew Hubspot To +$30 Billion [Podcast]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘The Growth Strategy That Grew Hubspot To +$30 Billion’. The HubSpot team says, “How did Hubspot implement a marketing demand funnel that grew the company by billions? Kipp and Kieran dive into the basics of Demand Gen. Learn more on setting... [Read more]

Reminder- How and Why Marketplaces and Retailers Should Build Ad Operations In-House, March 6 [Webinar]

This is a reminder about the eMarketer webinar to be held on March 6, 2024. eMarketer and Insider Intelligence are hosting a webinar ‘How and Why Marketplaces and Retailers Should Build Ad Operations In-House’ on Wednesday, March 6, 2023, at 2.00 pm ET. The eMarketer team says, “Join us for a live Tech-Talk Webinar, presented... [Read more]

Reminder- 10 Successful Ways To Improve Your SERP Rankings, March 6 [Webinar]

This is a reminder about the SEJ webinar to be held on March 6,2024. SERP rankings are determined by Google’s algorithm, which considers hundreds of factors, including a website’s authority, relevance, and trustworthiness. Search Engine Journal is hosting a webinar ’10 Successful Ways To Improve Your SERP Rankings’ on... [Read more]

AI Talkie turns any text to “virtual human” talking videos #ad

According to Seyi Adeleke, the inventor, Ai Talkie is the world’s first AI engine that generates “virtual human” videos that have the potential to go viral on any platform. And this new AI Video Creation Tool is simple to use. All you do is enter a keyword, a URL, a website, an article, or even a blog… And within seconds, Ai Talkie generates... [Read more]

The great balance between evergreen & trending content for SEO & beyond [Podcast]

The latest The SERP’s Up SEO podcast episode is titled ‘The great balance between evergreen & trending content for SEO & beyond ‘. The SERP’s Up team says, “Evergreen content or trending topics? Which has the biggest impact on your organic traffic strategy? Wix’s Mordy Oberstein and Crystal Carter are back to... [Read more]