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Artificial intelligence is now reshaping how content is developed, distributed, and measured, bringing creative and media closer together in ways that boost performance and improve brand outcomes. Adweek is hosting a webinar,’ The Future Of Measurement: Driving Campaign Performance By Aligning Media And Creative With AI’ on Thursday,... [Read more]

Using AI to optimize your website enhances user experience through personalized content, smart chatbots, and adaptive design. It also improves SEO by analyzing visitor behavior and automating performance insights for better search rankings. Orbit Media Studios has published a new video, ‘How to Use AI to Optimize Your Website for Lead Generation’... [Read more]

The latest Ahrefs Podcast episode is titled ‘Turn LINKEDIN Into a $30M ARR GROWTH Machine’ featuring Adam Robinson. This episode covers the following: Building a Personal Brand on Social Media Finding Your Voice and Content Market Fit The Importance of Authentic Storytelling Creating a Public Figure Through Content Strategies for Growing... [Read more]

Automating Instagram marketing streamlines tasks like posting, hashtag research, and audience engagement, saving time while maintaining consistency. With AI-powered tools, brands can optimize content strategies and improve reach based on real-time analytics. The latest ‘HubSpot Marketing’ video is titled ‘How to Automate Your Instagram... [Read more]

LLM optimization involves fine-tuning large language models to improve accuracy, efficiency, and relevance for specific tasks or domains. Techniques like prompt engineering, quantization, and domain adaptation enhance performance while reducing resource usage. Semrush contributor Rachel Handley has published an article on LLM optimization. She says,... [Read more]

AI is transforming affiliate marketing by enabling smarter targeting, personalized recommendations, and real-time performance tracking. It helps marketers optimize strategies, improve conversions, and automate decision-making processes. Search Engine Journal contributor Adam Riemer has published an article on how AI is changing affiliate strategies. He... [Read more]

Ad measurement is crucial for evaluating the effectiveness of marketing campaigns and optimizing ROI. It provides insights into audience behavior, helping brands make data-driven decisions for better targeting and performance. EMARKETER is hosting a webinar,’ Navigating Uncertainty With Social Intelligence’ on Monday, June 23, 2025,... [Read more]

Zero-click searches occur when users get the information they need directly on the search results page without clicking any links. This trend challenges websites to optimize content for featured snippets and other SERP features to maintain visibility. Forrester has published a new article answering the question ‘Will Zero-Click Search Kill My... [Read more]

As digital behavior moves toward visual-first platforms like TikTok, Instagram, and YouTube, public perception is increasingly shaped by what people watch rather than what they read. Adweek is hosting a webinar,’ Navigating Uncertainty With Social Intelligence’ on Monday, June 30, 2025, at 1.00 pm ET. The Adweek team says, “It’s... [Read more]

The latest ‘HubSpot Marketing’ video is titled ‘How to Write YouTube Scripts That Actually Generate Leads’. It covers the following: Why 90% of business YouTube videos fail to convert (it’s not what you think) 5 proven research methods to find topics your audience actually wants The 4-part script structure that... [Read more]

AutoBuzz AI can help you build a profitable online business by managing your social media content automatically. Here’s how it works: AutoBuzz Benefits AI-Driven Autocommenting This sophisticated AI crafts unique, captivating comments that draw attention and boost traffic, followers, and engagement with your profile. Engagement Across Multiple... [Read more]

AI is transforming SEO by analyzing search intent more accurately and delivering personalized content experiences. It automates keyword research, content optimization, and improves SERP rankings through intelligent algorithms. Search Engine Land has published a new guide, ‘How AI is reshaping SEO: Challenges, opportunities, and brand strategies... [Read more]