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Tuesday, September 28, 2021

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How to Use Google Analytics 4 [Guide]

Google Analytics 4 (GA4) is a web analytics tool from Google that lets you track and measure user traffic and behavior on your website for free. It’s used by an estimated 28.8 million websites, giving it an estimated 85.9% share of the web analytics market. Ahrefs has published a detailed guide titled ‘How to Use Google Analytics 4 for... [Read more]

Guide to Optimize Your Landing Page for Better PPC

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Unbounce contributor Josh Gallant has published an in-depth article on optimizing landing pages for better PPC performance. She says, “We’re here to show you how to get the best bang for your buck by cleaning up your... [Read more]

Google says “No link spam allowed”. WP Link Fixer solves it #ad

Google doesn’t want paid commercials masquerading as editorial content, so they are starting to enforce marking your affiliate links and sponsored posts as rel=”sponsored” or rel=”nofollow”. WP Link Fixer automatically inserts them. If you are just starting your website and for any new ads on older sites, you can mark your... [Read more]

10 Ways to Get More Views on Instagram Stories

Instagram features several features that enable businesses to drive more growth. Instagram Stories, one such feature, are disappearing content pieces, having a life span of 24 hours. Blogging Wizard’s Megha Seth has shared 10 ways to help you get more views on Instagram Stories. She says, “There are many methods you can use to increase your... [Read more]

Improving YouTube SEO with Analytics

When it comes to getting your video content indexed in the search results, it is important to attach relevant keywords to your video content. Apart from this, in-depth analytics can also help you get better video views. Yoast contributor Phil Nottingham has published a free guide ‘YouTube SEO: How to use analytics for your video strategy’... [Read more]

Seven Steps to Market Your New Website

Creating an attractive website with a responsive design is certainly important. It’s the starting point for building a flourishing online business. At the same time, it is equally important to correctly promote your website. Emerson was wrong about just building a better mousetrap. A website is a “product”, and as with any product,... [Read more]

Importance of Understanding Your Audience [Podcast]

Search Engine Journal has published a new podcast episode ‘Importance of Understanding Your Audience’ featuring Chris Brogan and Brian Clark. Brent Csutoras says, “Chris Brogan and Brian Clark both join SEJ’s Loren Baker on this episode to discuss the importance of building an audience, the value of an email list, the importance... [Read more]

10 Ways to Produce High-Quality Content

Quality content enables you to reach your conversion goals. It can help you expand your network, persuade your audience and improve sales. Search Engine Journal contributor Danny Goodwin has shared 10 useful tips for creating high-quality content. He says, “Once you’ve set the parameters necessary to analyze the success or failure of your content... [Read more]

HubSpot’s Guide to Social Selling on LinkedIn

The concept of social selling refers to using social media platforms to boost your online sales. According to HubSpot, “Social selling on LinkedIn refers to using LinkedIn to find, connect, and build relationships with leads and prospects in hopes of driving sales.” HubSpot contributor Aja Frost has published a comprehensive guide on ‘Social... [Read more]

Blockchain Games Empire: Run a Video Games NFT Business #ad

Alessandro Zamboni just released Blockchain Games Empire, a training manual for marketers who want to take advantage of the new fad (which probably isn’t actually a fad, but a new trend) of including NFTs in video games. What’s an NFT, you ask? Wikipedia says A non-fungible token (NFT) is a unit of data stored on a digital ledger, called... [Read more]

Strategies to Sell on LinkedIn Without Ads

LinkedIn is a great platform that allows you to build professional connections and continue to convert them into customers. Social Media Examiner contributor Michael Stelzner has published an article highlighting some useful tips to help you sell on LinkedIn without investing in ads. He says, “On LinkedIn, you need to remain mindful of where people... [Read more]

Ahrefs’ Guide to Organic Search

Organic search refers to the search results of a search engine that cannot be influenced by paid advertising. Organic search results are ranked according to their relevance to the search term. Ahrefs’ Head of Content, Joshua Hardwick has published a comprehensive guide on organic search. This guide covers the following: Types of organic search... [Read more]