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Saturday, November 28, 2020

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Your Guide to Checking Google Search Results for Different Locations

The Internet enables us to cross all the physical boundaries and reach a huge pool of customers worldwide. An effective SEO strategy can be pivotal in this process. Search Engine Land has shared some useful tips to check Google search results for different locations. The SEL team says, “Nationwide Google search results are the easiest to view... [Read more]

Consent Beyond Cookies: How You Can Authentically Build Audience Trust, November 19 [Webinar]

Digital Marketing Depot is hosting a webinar ‘Consent Beyond Cookies: How You Can Authentically Build Audience Trust’ on Thursday, November 19 at 1.00 pm EDT. The DMD team says, “There’s a lot of talk about consent and cookies these days, and for good reason. Privacy expectations are expanding as browsers are moving away from third-party... [Read more]

Growing a site after an algorithm update [Video]

Search Engine Land’s Barry Schwartz has published a new YouTube video on ‘Growing a site after an algorithm update’ featuring Michael Lewittes. Schwartz  says, “It was a two-part interview, the first part was mostly about his history in the entertainment space and why he started his own site, even though he was super successful... [Read more]

Eight Ways to Build More Links

Link building is an essential process to grow your website reach and attract more traffic. Even if you are having a local business, you need to adopt a link building strategy that enables you to secure more customers. Sterling Sky’s Brian Barwig has shared eight unconventional link building tactics to build more links. Barwig says, “For... [Read more]

Checklist to Handle Google My Business Spam

SEMrush contributor Blake Denman has published a handy checklist for managing Google My Business spam. He says, “There are two checklists: one for identifying potential listings violating Google My Business guidelines and the other is a reporting checklist. The first checklist doesn’t need to be done frequently, but it would be beneficial... [Read more]

Three Steps to Setup E-commerce PPC

PPC campaigns can help your e-commerce business to escalate sales. With this, you can also drive more visitors to your website. Pure Visibility’s Katie Gerweck has published a comprehensive article on getting started with e-commerce PPC. Gerweck says, “There are three main steps to successfully running e-commerce PPC campaigns: picking and... [Read more]

List Genius: Fast, easy list building and monetization #ad

You know that building your mailing list is the key to a durable inline business. Selling a single product to a customer will not build a business for you. You need to build a relationship, not just sell a product.     List Genius, by Rob Ainge, solves this cluster of problems for you. It builds your list, builds relationships and all the... [Read more]

Increase PPC Campaign ROI with Call Tracking & Conversation Intelligence, November 18 [Webinar]

Search Engine Journal is hosting a webinar ‘Increase PPC Campaign ROI with Call Tracking & Conversation Intelligence’ on Wednesday, November 18 at 2.00 pm ET. The SEJ team says, “If this past year has taught us one thing, it’s that we have to position our brands to adapt to change and build a more agile marketing strategy... [Read more]

Strategies to Improve Your Online Advertising

Marketing Week contributor Grace Kite has shared an article highlighting the two tasks of online advertising that marketers misunderstand. Kite says, “This year Facebook is 15 and Google is 21, but as advertising channels for big brands, neither has emerged from the troublesome teenage phase into a fully effective adulthood. It’s because marketers... [Read more]

CMI on Future of Content Marketing

Content Marketing Institute’s Stephanie Stahl has published a comprehensive article on the future of content marketing. She says, “Here’s the good news: Achieving these great rewards doesn’t require big dreams and over-the-top projects. The rewards don’t come from being grandiose or controversial for the sake of controversy. They... [Read more]

Courserious: First-ever, all-in-one, e-Learning business app #ad

  E-learning has been around for a while, but it has been boosted by the pandemic because people don’t like the idea of getting in a classroom with 20-30 other people; just too dangerous, so people learn from their own space at home or in an office, using online lessons. There is an opportunity for you to participate in this growing trend... [Read more]

A Practical Guide to Split Testing [Guide]

Split testing helps you to conduct controlled, randomized experiments with the goal of improving a website metrics. You can use split tests to improve clicks. VWO’s Astha Khandelwal has published ‘A Practical Guide to Split Testing’. Khandelwal says, “To formally quote the definition of split testing, it is the method of conducting... [Read more]