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The MarketingProfs team is hosting the ‘Email Marketing Friday Forum’ on Friday, April 10 at 11:30 AM ET. During this forum, the following three sessions will be conducted: Use Email Neuromarketing to Attract Eyeballs, Elicit Action, and Plump ProfitsTips to Turn Traditional Email Into a Revenue-Generating MachineHow to Play Games... [Read more]

Email marketing enables you to promote your business with a personalized approach. By adopting different email marketing tactics you can acquire new customers, retain them and improve your sales. Target Marketing contributor Andrew Schulkind has shared four reasons why you need a strong email marketing program. Schulkind says, “As we... [Read more]

Effective keyword research enables you to find the right keywords that you should use in your content and on your website. You can improve your search engine ranking with right keyword selection. Yoast contributor Marieke van de Rakt has shared a list of seven mistakes that marketers make while doing keyword research. Marieke says, “Thinking... [Read more]

What if there were a way to create passive, recurring revenue quickly by sharing your business expertise with a hungry crowd, without having to invest a lot of time or cash in preparation? The Content Sparks company, led by Sharyn Sheldon, has a well-deserved reputation for creating ghost-written content to assist people in building a business as a... [Read more]

Facebook advertising enables you to enhance your business reach to one of the larges social media population. With persuasive Facebook advertisements you can grow your sales. Social Media Today contributor Nathan Mendenhall has shared four reasons why you should use Facebook ads during COVID-19 pandemic. Mendenhall says, “Before we... [Read more]

Facebook, Instagram, Twitter, Snapchat and recently Tiktok are the leading social media platforms that businesses use for marketing. Along with these platforms, YouTube – the video giant is also considered equally important. MarketingSherpa team has published a video interview ‘Social Media Marketing on YouTube and Instagram’ with... [Read more]

The current coronavirus outbreak has created a an unprecedented challenge for the whole world. Today, businesses are not able to sell much and customers are not able to buy despite their needs. Think with Google contributor Emily Eberhard has shared three ways you can help your shoppers in the situations such as the COVID-19. Eberhard says,... [Read more]

Search Engine Journal‘s Brent Csutoras has published a new podcast episode ‘The Impact of Customer Experience on Search’ with Casie Gillette. Listen to this podcast and learn how customer experiences influences search engine marketing. Csutoras says, “For episode 188 of The Search Engine Journal Show, I had the opportunity... [Read more]

Google’s latest algorithm update, BERT (Bidirectional Encoder Representations from Transformers) is aimed at improving search engine results with the analysis of search queries and not websites. The Search Engine Journal team is hosting a webinar on ‘SEO After BERT: How to Win Big with FAQs, Schema, AMP & Voice Search’ on Wednesday,... [Read more]

Instagram engagement rate represents the sum of the likes and comments that you receive per post, divided by the number of followers. According to Icon Square, the average Instagram engagement rate is 4.7%. Jeff Bullas has shared five Instagram marketing tips to improve your engagement rate. Bullas says, “In this blog, discover 5 top Instagram... [Read more]

John Chow has published two new videos to help you create a catchy sign up form and write great welcome emails. Talking about the ‘creating sign up form’ video, Chow says, “In this video, you will learn how to build the perfect sign up form to collect email subscribers, as well as the crafting one of the most important emails... [Read more]

By extending your reach on Instagram you can grow your business online. Creating attention grabbing images and engaging videos can help you to get more followers. Jeff Bullas has shared six Instagram growth hacks to help you improve your reach. Bullas says, “If you aren’t active on Instagram you are missing out on a ton of marketing... [Read more]