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MarTech has published a new video, ‘Performance monitoring and optimization with AI’.MarTech team says, “AI is taking the guesswork out of campaign optimization. Successful marketing teams are using AI to track performance, detect anomalies, adjust spend, and surface insights in real time. Come hear how you can leverage... [Read more]

YouTube Video Mentions help boost discoverability by highlighting the creators, brands, or resources featured within a video. They enhance engagement, improve cross-channel visibility, and support transparent content collaboration.Ahrefs contributor Louise Linehan has published an article on monitoring your YouTube video mentions.She says, “Your... [Read more]

The LLMs.txt file helps websites clearly communicate permissions and guidelines for Large Language Models that crawl or reference their content. It ensures better control, transparency, and protection of digital assets while enabling safer, more accurate AI usage of site information.Semrush contributor Tushar Fol has published an article answering... [Read more]

Search Engine Journal contributor Ludwig Makhyan has published an article explaining the differences between ChatGPT, Gemini and Claude.He says, “Chatbots have changed many professionals’ workflows and processes. Accountants, lawyers, SEO experts, writers, agencies, developers, and even teachers are still discussing the changes taking place... [Read more]

The rules of ad creation are evolving. As agencies and brands look to produce high-performing personalized content faster and more efficiently, agentic AI is emerging as a transformative force.Adweek is hosting a webinar, ‘How Agentic AI Supercharges Creative Performance’ on Wednesday, December 10, 2025,... [Read more]

A content audit is crucial for evaluating the relevance, accuracy, and performance of your existing content. It helps you identify gaps, outdated pieces, and optimization opportunities to ensure your content strategy stays effective and aligned with user needs.HubSpot contributor Anna Rubkiewicz has published an article highlighting the content audit... [Read more]

A UX audit is essential for identifying usability gaps that silently hinder user engagement and conversion. It provides a clear, data-backed view of what’s working, what isn’t, and where the experience can be optimized.HubSpot has published a new guide, ‘How to conduct a UX audit: Steps, tips, & best practices’.Kenny Lee says,... [Read more]

Information architecture provides a clear structure for organizing content, ensuring users can easily find what they need with minimal effort. It enhances usability, supports intuitive navigation, and creates a seamless digital experience across websites and applications.HubSpot has published a new guide, ‘What is information architecture &... [Read more]

Eric Holmlund and the Firelaunchers team have unleashed a massive lineup of bestselling AI software, all available for a full 50% OFF with special Black Friday coupons.No hype — just real, insane savings on tools you will actually use to build, launch, and scale your business.Below is the list (with each coupon for 50% OFF on the Core, Agency &... [Read more]

Loop marketing focuses on creating continuous, data-driven feedback cycles that refine campaigns in real time. By constantly learning from customer behavior and performance metrics, it ensures ongoing optimization and sustained engagement.HubSpot contributor Justina Thompson has published an article featuring Loop marketing examples... [Read more]

AI enables brands to create personalized customer journeys by analyzing behavior, intent, and preferences at scale. It delivers timely, relevant experiences across every touchpoint, making interactions more meaningful and boosting conversions.The latest ‘HubSpot... [Read more]

Checkbox marketing refers to doing the bare minimum—ticking off tasks without real strategic intent—resulting in shallow campaigns that fail to create impact. Moving beyond this mindset enables brands to focus on meaningful execution, deeper engagement, and outcomes that truly drive growth.Content Marketing... [Read more]