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IMPACT has published a new guide called ‘What Is Content Marketing? – The Ultimate Guide for Marketers & Leaders’. This seven-chapter guide covers the essentials of content marketing and offers some precious advice to improve your content marketing efforts. The guide’s author Kevin Phillips says, “Content marketing... [Read more]

Quick Sprout has published an article highlighting the best web hosting providers. Lars Lofgren says, “Read in-depth reviews of these below — plus, tips for saving money, the best types of hosting for different situations, and my method for picking the right web host. The Top 10 Best Web Hosting Providers #1. Hostinger – Most Affordable... [Read more]

Video is one of the most essential elements in your marketing mix. It helps you move closer to your audience and persuade them to take an action. IMPACT’s Zach Basner has published an article highlighting the five most common mistakes people make on camera. He says, “In this article, I’d like to break down with you five of the most common... [Read more]

Customer service can make or break any business. People come to customer service when they are already upset. Cutting-Edge Customer Service can restore their trust; poor customer service can drive them away. If you can show a business how its customer service can be improved, you will change the direction of the company. Content Sparks has just released... [Read more]

SEO key performance indicators (KPIs) are useful in identifying problems with your website and resolving them for better SEO performance. Conductor contributor Allie Bhutani has shared nine SEO KPIs to track for better website performance. She says, “You might consider using the following list of some of the most important SEO metrics for how... [Read more]

Digital Marketing Depot has published a new e-book ‘PPC Campaign Launch Checklist’ to help you start working on your PPC campaigns. The DMD team says, “Launching and managing a successful digital advertising campaign takes time and planning; this primer will help orient you along the way. Key areas covered: Audience and Goals Channel... [Read more]

Advertising on Google helps you extend your online reach and make more sales online. By tapping in the most popular ad formats, you can make the most of your advertising efforts. Koozai contributor Ellie Spinks has published an article highlighting 10 reasons your Google ads aren’t showing. She says, “Looking for your ad but can’t seem to... [Read more]

Efficient analytics helps you improve your marketing performance. With proper analytics, you can find out the mistakes you are making and correct them for better results. Social Midea Examiner has published a new video ‘Using TikTok Analytics to Improve Your Results’ to help you use TikTok analytics for better performance. The SME team says,... [Read more]

Search intent refers to Internet users’ purpose of a specific online search. Common types of Search Intent include informational, commercial, navigational, and transactional. BrightEdge contributor Millie Reinhardsen has published an article explaining Keyword Search Intent. She says, “Pages that gain the most visibility and attract the most... [Read more]

Link building helps you improve your website’s prospects of getting indexed into the search results. By acquiring quality links, you can continue to get more traffic as well. Semrush contributor Michelle Ofiwe has shared eight link building strategies for marketers. She says, “Backlinks operate like a qualified referral. If you earn a backlink... [Read more]

Google Analytics has been utilized by marketers to better understand campaign performance and help with data-driven decisions for marketing attribution/resource allocation. Click Insight has published an article stating why Google Analytics 4 (GA4) is valuable to marketers. The CI team says, “GA4 is geared towards marketers.1) GA4’s User Interface... [Read more]

Automation is the key to quicker success. It saves you man-hours and continues to grow your business. SEO automation can play an important role in your online marketing process. Search Engine Land contributor Corey Patterson has shared five useful steps to automate your SEO processes using simple programming tactics. She says, “Selecting a marketing... [Read more]