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HubSpot contributor Sarah Goliger has shared a guide to creating Twitter Ads Campaigns. This guide elaborates various ways you can start advertising on Twitter. It also describes how to set up your ad campaigns. Goliger says, “To expand your reach and grow your follower list on Twitter, consider supplementing your organic efforts with... [Read more]

Defining your goals is quite important before you start your marketing journey. Similarly when you think of launching you PPC (pay-per-click) campaigns, you need to be clear about your objectives and actions. The Search Engine Journal contributor Lisa Raehsler has shared five goals you can think about and set while implementing your PPC strategy.... [Read more]

The Search Engine Journal team is hosting a webinar on ‘Content Cleansing: Why & How You Must Improve or Remove Old Content’ on Wednesday, March 27, 2019 at 2.00 pm ET. The webinar will be presented by Danny Goodwin and Loren Baker. The SEJ team says, “For the last 18+ months, Search Engine Journal has been focused on improving... [Read more]

The Search Engine Journal contributor Julie Joyce has shared ultimate glossary of useful link building terms. Joyce says, “Do you ever hear link building terms casually thrown around and wonder what they actually mean? If so, this guide is for you. Here’s an alphabetical list of link building terms you should know. Anchor Text This... [Read more]

The Rainmaker team has published a new podcast episode titled ‘What Nobody Wants to Hear about Content Marketing’. The podcast is hosted by Sonia Simone with Robert Bruce . Rainmaker team says, “Everyone wants “the magic bullet” that will give them the audience, traffic, and revenue they want. But there is no magic bullet. Rainmaker... [Read more]

You content marketing strategy should have authenticity and creative lead by a clear vision. The content should be such that makes your prospects to look back at your product portfolio and make a purchase. The Copyblogger contributor Sonia Simone has shared a list of 10 things that can make your content marketing strategy rewarding. Simone... [Read more]

Website development requires knowledge of different website building platforms and an insight to put in your best creative efforts. To help you build effective sites, the QuickSprout has shared 70+ guides that elaborate comprehensive web development procedure. QuickSprout team says, “”Creating a website is overwhelming. Don’t... [Read more]

We recently shared six steps to make your blog posts popular. The Blogging Wizard contributor Adam Connell has shared some useful tips to help you make your blog more effective by creating persona-driven content . Connell says, “Before we go into what makes persona-driven content, you need to create a persona for your ideal reader. Or... [Read more]

MarketingProfs contributor Kerry O’Shea Gorgone has shared a podcast featuring Steve Woodruff on the topic ‘How to Clearly Articulate What You or Your Brand Do’. Gorgone says, “You can’t read the label of the jar you’re in.” (Or, for that matter, write that label from the inside). Those words of wisdom come... [Read more]

Email is one of the most important tools that we use for marketing. But what happens if your email never land in the subscriber inboxes? Well, to help you land your emails in the right spot, AWeber contributor Jill Fanslau has share an article highlighting the concept of Email Whitelisting which helps you to keep your email out of spam. Fanslau... [Read more]

Voice search is the new driver of mobile-powered Internet. The adoption of voice brings you a fresh opportunity to use this technology for enhancing your marketing efforts. The MediaPost contributor Arno Ham has shared three ways you can prepare to use voice technology for marketing. Ham says, “While historically thought of as a consumer... [Read more]

The Google Webmasters team has shared a video on ‘Testing and debugging JavaScript sites for Search’. In this video Google’s Martin Splitt has shared some useful tips on testing and debugging to help you make sure your JavaScript web site is performing well in search. The Google Webmasters team says, “When building JavaScript... [Read more]