Website architecture is the process of planning and designing the technical, functional, and visual components of a website. It’s a foundational principle of technical search engine optimization (SEO). Search Engine Journal contributor Adam Heitzman has published an article featuring seven website architecture best practices for SEO. He says, “Keep in mind the following best practices when designing your site layout. 1. Map Out Your Website Taxonomy When planning your site, you need to think carefully about how you categorize your pages. Creating a neat category taxonomy is especially... [...]

Search Engine Journal has made available the webinar ‘Emergency SEO: How To Recover When SERP Rankings Suddenly Drop’ on demand. Heather Campbell says, “Watch this on-demand webinar for a practical guide to diagnosing and recovering lost Google rankings. You’ll learn how to navigate this common challenge, along with the best ways to assess the impact of the drop on affected pages. We’ll also show you the ways to identify if rankings have truly dropped or if it’s just an analytics issue. You’ll takeaway: The proper steps to take to evaluate the impact of changing Google... [...]

Engaging content is content that interacts with the audience. It can help build brand awareness and attract new customers. Copyblogger contributor Tim Stoddart has published an article featuring five ways to create engaging content in 2024. He says, “Regardless of the platform you’re publishing on, there needs to be substance behind your content idea for it to perform well. So here’s the recipe for creating highly engaging content. Tip #1: Research Your Target Audience’s Pain Points For Content Ideas Content marketing is designed to attract your ideal audience by answering their questions... [...]

MOZ contributor Emilie Martin has published a blog post featuring top 10 takeaways from Whiteboard Fridays in 2023. She says, “As we bid farewell to 2023, it’s time to reflect on the invaluable insights and top takeaways shared in our Whiteboard Friday episodes this year. 2023 brought forth transformative lessons that are guaranteed to shape the strategies of marketers and SEOs in the coming year. Take these lessons into 2024 to start your year off strong. 1. Use AI to aid you at work You guessed it right: artificial intelligence (AI) is our first top takeaway to round... [...]

Artificial intelligence (AI) marketing uses AI technologies to gather insights about customers and create better content. AI marketing tools can analyze large amounts of data to identify consumer patterns and preferences. Forbes contributor Helen Barreto has published an article featuring three ways to leverage the power of AI in marketing. She says, “We’ll let you ponder on that one. Here are some ways you can enrich your work with the help of AI. Optimal Ad Campaigns Every Time If you’ve spent some time on Google Ads, you might already be familiar with the assistance of artificial... [...]

TrendsHunter AI, just released by Ariel Sanders, lets you harness the power of viral content with content curation technology and share it with your subscribers and push your offers along with the news. “Trending” is important for marketers because that implies that a lot of people are searching for it. So more people will see what you create. “Viral” is also important because it means that when people reading your content like it, they pass it along to others. You are curating the hottest trends with AI content + video and adding your affiliate links inside the newsletters... [...]

Fast Business Startup Virtual Workshop is today’s MyNams December Deal, available until midnight. David Perdew, founder of MyNams, says: Anyone not doing business online today is jeopardizing their financial security. Here’s the good news though: Anyone can do it. In fact, everyone MUST do it… ❌ Business experience is not required ❌ Complex infrastructure is not required ❌ Learning advanced business techniques is not required ❌ Finding the “best tools” is not required ❌ A big bank account is not required Two things are necessary. 1. Willingness to do while learning 2.... [...]

Let There be Peace on Earth  [...]

The latest The SERP’s Up SEO podcast episode is titled ‘Handing SEO off to your clients’. The SERP’s Up team says, “You’ve done all the hard SEO work on a project and now you need to hand it off to the client – what should you consider when you do? Don’t fumble the handoff and let all that great SEO work you did hit the ground. What are effective strategies for transferring SEO work to clients? What should you consider when handing back an SEO project? How might client handoffs vary from one situation to the next? In this episode, Wix’s Mordy Oberstein... [...]

A product landing page is a standalone web page that aims to persuade visitors to take action on a product-related offer. AWeber contributor Rhonda Bradley has published ‘Product landing pages: a step-by-step guide to boosting sales’. Bradley says, “Creating a high-converting product landing page may be the best marketing investment you’ll ever make, so we want to make it easy for you. We’ve included over 20 product landing page examples to inspire you, plus a step-by-step guide to creating a 10-minute, high-converting landing page. Keep reading to discover how easy it can... [...]