Engaging content is content that interacts with the audience. It can help build brand awareness and attract new customers.

Copyblogger contributor Tim Stoddart has published an article featuring five ways to create engaging content in 2024.

He says, “Regardless of the platform you’re publishing on, there needs to be substance behind your content idea for it to perform well. So here’s the recipe for creating highly engaging content.

Tip #1: Research Your Target Audience’s Pain Points For Content Ideas

Content marketing is designed to attract your ideal audience by answering their questions and providing solutions to their problems.

While most content marketing strategies begin by discussing challenges their audience faces, the creators often run out of content ideas, and the content topics stray farther and farther from the core topic that’s interesting to their audience.

As a result, the content becomes less effective as their audience finds it less relevant and quits engaging.”

How To Create Engaging Content In 2024

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