MOZ contributor Emilie Martin has published a blog post featuring top 10 takeaways from Whiteboard Fridays in 2023. She says, “As we bid farewell to 2023, it’s time to reflect on the invaluable insights and top takeaways shared in our Whiteboard Friday episodes this year. 2023 brought forth transformative lessons that are guaranteed to shape the strategies of marketers and SEOs in the coming year. Take these lessons into 2024 to start your year off strong. 1. Use AI to aid you at work You guessed it right: artificial intelligence (AI) is our first top takeaway to round... [...]

In the latest episode of Moz.com‘s podcast series, Whiteboard Friday, Rand Fishkin addresses how to do competitive research that will provide data that will enable you to improve your own SO position by responding to what you find in the competitive data. Fishkin reports, “By comparing top pages data from multiple sources against one another, you can get some really cool, powerful advanced SEO opportunities in your content and keyword targeting.” Fishkin identifies five bits of data that that can be found by analyzing competitive sites and that will help you: 1. Top pages by number... [...]