Chatbots are a form of digital marketing that can be used to collect leads, answer customer service questions, and promote products. They can also be used to automate marketing and sales funnels by providing answers to product or service questions. Search Engine Journal contributor Ludwig Makhyan has published an article comparing ChatGPT, Bard and Bing. He says, “Chatbots are taking the world by storm. SEO pros, writers, agencies, developers, and even teachers are discussing the changes that this technology will cause in society and how we work in our day-to-day lives. ChatGPT’s release... [...]

In recent days, the Federal Trade Commission took action against Anik Singhal and his company, Lurn, who have been mentioned in IM NewsWatch in the past. This case shows how carefully the FTC looks into the online marketplace. This should serve as a warning to all online marketers. The FTC team says, “The FTC’s complaint charges that Lurn sold various money-making programs with outlandish claims about the kinds of money consumers could make, including that they could become a “Stay-At-Home Millionaire” with one program. For another program, Lurn told consumers they could “Fail 98%... [...]

Email marketing is a direct digital marketing method that uses emails to engage with a business’s audiences. It can help businesses promote, build relationships, and drive customer action. Digital Marketing Institute contributor Clodagh O’Brien has published an article featuring nine email marketing tips and examples. O’Brien says, “Let’s look at 9 of the best to help improve and optimize your email marketing activities. 1) Use Personalization The fact is, personalization works. Merkle’s Customer Engagement Report 2022 found that nearly 80% of business leaders say consumers... [...]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Three Behavioral Science Tips for Better Marketing Results’ featuring Nancy Harhut. The SME team says, “Want to improve your marketing results? Wondering how to tap into proven human behaviors to influence people? Explore behavior science tips that lead to better marketing results. ” https://www.youtube.com/watch?v=hF1dZrFiE4s   Social Media Examiner  [...]

FaceSwap uses powerful AI technology that enables you to change any face on any video or image (newly created & pre-existing), opening the door to unlimited actors, real, animated, and even toons – for your videos and images. Imagine having an app with startling AI capabilities that allows you to begin using it immediately, straight out of the box, with a minimal learning curve. FaceSwap is that revolutionary tool, and if used wisely, it can transform your business. Fiverr Gigs, Upwork Gigs, Stock Media Production, and Client Services are only a few examples of the myriad ways it can... [...]

Used properly, pop-ups can increase sales. Smart Pop-Up Sales Machine, today’s MyNams December Deal, shows you how to use them correctly. As David Perdew the founder of MyNAMS, points out, pop-ups can significantly increase conversion rates, turning casual website visitors into leads and customers. He lists five examples of times when Pop-ups can boost your earnings or customer satisfaction: ➤ Pop-ups can significantly increase conversion rates, turning casual website visitors into leads and customers. ➤ Offering valuable incentives through pop-ups, you can rapidly grow your email list,... [...]

HubSpot has published a new video ‘Tips For Elevating Your Next Go-To-Market Strategy’. The HubSpot team says, ” Join us on an epic journey as we unravel the secrets of creating a jaw-dropping Go-To Market strategy that will skyrocket your success! No more aimless marketing or product launches that fall flat. We’re here to guide you, step by step, through the art of crafting an impact-packed strategy that speaks directly to your audience. From defining your market to nailing down customer segments, and from creating compelling messages to choosing the perfect... [...]

MOZ contributor Emilie Martin has published an article highlighting 25 top Moz blog posts from 2023. She says, “We published 176 posts on the Moz Blog this year, and as is tradition, it’s time to look back at the most popular ones! You’ll find articles on the latest in AI, setting yourself up for success with GA4, learning how to navigate search engines, and Google Discover, among other key topics such as content marketing, local SEO, and more. Have a safe and happy new year, Moz friends! See you in 2024. 1. How to Drive Traffic in Google Discover: The Ultimate Guide By... [...]

An affiliate program is an agreement between a brand and an individual, such as a creator, influencer, or website owner. I HubSpot contributor Dorissa Saint-Juste has published an article featuring 50+ of the best affiliate programs that pay the highest commission. She says, “Getting started with affiliate marketing as a beginner can be overwhelming. There are just so many options to choose from! Below, I’ll explore the top affiliate programs you can join as a beginner. I’ll specifically look at the commission (how much you can make per sale), and cookie life (how long the cookie... [...]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘The Secret To Building A Winning Marketing Plan For 2024’. The HubSpot team says, “Kipp and Kieran dive into how you can create a winning marketing strategy in 2024. Learn more on the importance of aligning strategy with customer problems, ideal budget distribution, including 60-65% for demand generation, 10-20% for brand spending, and insights on early CEO involvement.” https://www.youtube.com/watch?v=F1sq9cOQhWI     HubSpot  [...]