FTC Takes Action to Halt Deceptive Practices by Online Business Coaching Scheme ‘Lurn’
In recent days, the Federal Trade Commission took action against Anik Singhal and his company, Lurn, who have been mentioned in IM NewsWatch in the past. This case shows how carefully the FTC looks into the online marketplace. This should serve as a warning to all online marketers.
The FTC team says, “The FTC’s complaint charges that Lurn sold various money-making programs with outlandish claims about the kinds of money consumers could make, including that they could become a “Stay-At-Home Millionaire” with one program. For another program, Lurn told consumers they could “Fail 98% of the Time & Still Be Able to Make $11,453 Per Month.” According to the complaint, the company had no information to back up these claims. The FTC alleges that defendants’ marketing claims violated the FTC Act and the agency’s Telemarketing Sales Rule.
One Lurn program, “Kindle Cashflow University,” claimed to show consumers how to make money by finding popular electronic books on Amazon’s Kindle platform and then creating near-copies of those books to sell to consumers who might be searching for the popular titles. Another program, “Email Startup Incubator,” promised consumers passive income through affiliate and email marketing.”
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