HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘The Secret To Building A Winning Marketing Plan For 2024’. The HubSpot team says, “Kipp and Kieran dive into how you can create a winning marketing strategy in 2024. Learn more on the importance of aligning strategy with customer problems, ideal budget distribution, including 60-65% for demand generation, 10-20% for brand spending, and insights on early CEO involvement.” https://www.youtube.com/watch?v=F1sq9cOQhWI     HubSpot  [...]