MOZ has published the latest episode of the Whiteboard Friday video series ‘Top 4 Things to Know About GA4’ featuring Dana DiTomaso. The MOZ team says, “In this week’s Whiteboard Friday, Dana brings you some details on the exciting new world of Google Analytics 4. Watch and learn how to talk about it when clients and coworkers are intimidated by the move.” MOZ [...]
PixaStudio is your one stop solution for all your stock needs with over 22 million searchable premium royalty-free stock images, videos, memes, vectors, gifs, icons, animated characters, animated backgrounds, audios tracks and more. Let that number sink in: 22 million, enough to build thousands of beautiful websites, plus impressive brochures, e-books, and more.. PixaStudio Reloaded is a cloud-based tool that includes the most powerful drag-n-drop design app and AI image enhancement features. It is a never-seen-before CLICK – CUSTOMIZE – PROFIT solution that lets you start your own... [...]
A precise blog post outline helps your readers get a quick idea about your blog posts. Ahrefs contributor Si Quan Ong has published an article featuring seven steps to writing a blog post outline. He says, “Creating a blog post outline will help you: Overcome the dreaded “writer’s block.” Organize your thoughts before you put pen to paper. Ensure you’re not missing any important points. Order your blog post in a logical, easy-to-read structure. Get you and your editor, client, or manager (if you’re working with one) on the same page. In this post, you’ll learn how to write... [...]
This is a reminder for MarTech’s webinar ‘Sink or Swim: 5 Ways to Survive a Struggling Economy’ on Tuesday, September 27, 2022. The MarTech team says, “We’ll explore case studies featuring, Retail Industry, Electric Vehicles, Supply Chain, and the World Cup to demonstrate which areas you should delve into to survive a struggling economy. You’ll find out how to: Explore two different approaches to opportunity discovery (whitespace analysis/mapping) Predict the movement of competitors Identify and capitalize on emerging trends Locate gaps in the current brand... [...]
Content optimization helps users and search engines easily understand your written text. Search Engine Watch contributor Robert Phillips has published an article featuring eight steps to optimize your website content. He says, “Let’s find out how you can benefit from all this, and more, by effectively optimizing your content. Think about your topic Before you write content, you need to decide on the topic you’re going to cover. This might sound obvious, but it’s worth thinking about. Spending some extra time planning will help you to identify specific subjects and talking points you... [...]
MarketingProfs has published ‘A Complete Guide to Anchor Text Optimization in Four Steps’ to help marketers in anchor text optimization. Tomasz Niezgoda says, “Here is a quick blueprint to get you started in four steps. 1. Select relevant anchor words Search engines use anchor text to understand what a destination page is about. For example, if a page receives multiple backlinks with the anchor text “CRM software,” it’s safe to assume the page talks about CRM software. Google’s algorithms would use that (among other factors) to rank the page for the keyword... [...]
MarketingProfs has published the latest episode of MarketingSmarts podcast ‘How to Make B2B Content Less Boring’ featuring Julie Relevant. George B. Thomas says, “Content people want to consume. People can tell when you didn’t have fun creating something, and they’re not going to have fun consuming it. Having fun is a major talking point in Episode 503 (!), as are storytelling, providing value, working with real journalists, and focusing on your messaging framework. “Get all your ducks in a line. Pull together your brand messaging framework…Do the hard... [...]
Bigtincan has published ‘The Essential Guide to the Buying Experience of the Future’. The Bigtincan says, “Read this Essential Guide to the Buying Experience of the Future to learn how a unified, three-pillared revenue enablement framework of preparation, tools and assets, and communication empowers your customer-facing teams to thrive in modern selling environments. You’ll learn how to: Scale training and coaching with modern technology Provide value in buyer engagements Simplify content personalization Deliver immersive and interactive XR experiences Build the foundation... [...]
According to an Influencer Marketing Hub report, TikTok beats all other platforms when it comes to engagement levels across accounts of all sizes. TikTok users typically interact with it 45 minutes a day. Social Media Examiner has published a new video ‘TikTok Organic Content Strategy’ featuring some useful strategies to boost organic traffic on TikTok. The SME team says, “Wondering how to make great TikTok videos? Looking for a proven organic content strategy? Discover how to develop and execute a TikTok plan that works.” Social Media Examiner [...]
Digital Marketing Depot is hosting a webinar ‘Has “Content” Become a Dirty Word?’ on Thursday, October 13, 2022, at 1.00 pm EDT. The DMD team says, “Avoid digital pollution and focus on what your audience needs. Let’s face it, in today’s content teams, chaos reigns. But while content is still king, the question on many marketing minds is: has content become a dirty word? Join Ed Breault, CMO of Aprimo, to talk about the ultimate necessity of content operations to deal with digital pollution both at the macro and the micro levels so your organizations can rethink how you... [...]