Content optimization is the process of improving content to make it more engaging and increase its reach. Ahrefs has published ‘Content Optimization: The Complete Guide’ explaining how to optimize content for SEO, conversions, and social shares. Priscilla Tan says, “Before you think about attracting email subscribers or leads for your business, you need to start from the top. So, let’s look at the different ways you can optimize your content for SEO and get traffic to your site consistently. 1. Make sure you’re targeting a keyword with traffic potential Optimizing for a keyword... [...]

Content optimization helps search engines and your target audience easily understand your written text. Search Engine Watch contributor Robert Phillips has published an article featuring nine useful ways to optimize your site content. He says, “Let’s find out how you can benefit from all this, and more, by effectively optimizing your content. Think about your topic Before you write content, you need to decide on the topic you’re going to cover. This might sound obvious, but it’s worth thinking about. Spending some extra time planning will help you to identify specific subjects and talking... [...]

Content optimization helps users and search engines easily understand your written text. Search Engine Watch contributor Robert Phillips has published an article featuring eight steps to optimize your website content. He says, “Let’s find out how you can benefit from all this, and more, by effectively optimizing your content. Think about your topic Before you write content, you need to decide on the topic you’re going to cover. This might sound obvious, but it’s worth thinking about. Spending some extra time planning will help you to identify specific subjects and talking points you... [...]

Content Marketing Institute has published a new video ‘Optimize Your Content Marketing Program for ROI’ featuring Amanda Subler with Michael Brenner. The CMI team says, “Every business creates content. But few know how to define the right KPIs, plan out the content that answers important customer questions, map that content to the buyer journey, distribute to the right audiences, and get measurable business results. CMI host Amanda Subler sits down with Michael Brenner, Content Marketing influencer, author and Content Marketing Agency CEO, to chat about the simple steps behind... [...]

Search Engine Journal contributor Miranda Miller has answered an important question on content optimization and its impact on search. She says, “Fluctuations in rankings are normal as Google assesses the new/updated content, so I wouldn’t panic so soon after the change. If the issue persisted, we’d want to start investigating potential causes. Tamar, the chances your rankings dropped due to adding alt text or meta descriptions are slim to nil. Meta descriptions are not a ranking factor. And alt text, while an important accessibility aid, is only a ranking factor for Image Search.” Why... [...]

Continuous algorithm updates bring new changes to the way Google search treats your content. By optimizing different content formats, you can continue to get more traffic. Yoast contributor Fleur Heesen has published an article on whether you should optimize your content for questions. Heesen says, “So, as we’ve seen, Google is getting a lot better at understanding questions. And they’re not only looking for answers to questions, but also for questions to answer, so they can help their users find what they’re looking for. To make that happen, Google wants you to write natural, user-friendly... [...]

Searchmetrics contributor Jordan Koene has published a new ‘Voices of Search’ podcast ‘The Perils of Over-Optimizing Website Content’. In this podcast, Koene explains the importance of optimizing your web content for achieving good search engine rankings and how over-optimization can harm your SEO reputation. Searchmetrics team says, “Join Ben and Jordan Koene as they break down the essentials of content optimization and how to avoid common pitfalls that sabotage many successful brands.Topics covered include: Content optimization consistently evolves over time. Over-optimization... [...]

The content optimization process help you to make sure that your content is written in a way that it can reach the largest possible target audience. You can optimize your content by making sure that essential keywords are included in the text and you are also taking care of various SEO tags so that your content features in the search engines. Many a times, a small mistakes harms the whole process of content optimization. To save you from making such mistakes, Copyblogger’s Stefanie Flaxman has shared five content optimization mistakes you should avoid. Flaxman says, “Take a look... [...]