Continuous algorithm updates bring new changes to the way Google search treats your content. By optimizing different content formats, you can continue to get more traffic. Yoast contributor Fleur Heesen has published an article on whether you should optimize your content for questions. Heesen says, “So, as we’ve seen, Google is getting a lot better at understanding questions. And they’re not only looking for answers to questions, but also for questions to answer, so they can help their users find what they’re looking for. To make that happen, Google wants you to write natural, user-friendly... [...]

Searchmetrics contributor Jordan Koene has published a new ‘Voices of Search’ podcast ‘The Perils of Over-Optimizing Website Content’. In this podcast, Koene explains the importance of optimizing your web content for achieving good search engine rankings and how over-optimization can harm your SEO reputation. Searchmetrics team says, “Join Ben and Jordan Koene as they break down the essentials of content optimization and how to avoid common pitfalls that sabotage many successful brands.Topics covered include: Content optimization consistently evolves over time. Over-optimization... [...]

The content optimization process help you to make sure that your content is written in a way that it can reach the largest possible target audience. You can optimize your content by making sure that essential keywords are included in the text and you are also taking care of various SEO tags so that your content features in the search engines. Many a times, a small mistakes harms the whole process of content optimization. To save you from making such mistakes, Copyblogger’s Stefanie Flaxman has shared five content optimization mistakes you should avoid. Flaxman says, “Take a look... [...]