How to Make B2B Content Less Boring [Podcast]
MarketingProfs has published the latest episode of MarketingSmarts podcast ‘How to Make B2B Content Less Boring’ featuring Julie Relevant.
George B. Thomas says, “Content people want to consume. People can tell when you didn’t have fun creating something, and they’re not going to have fun consuming it.
Having fun is a major talking point in Episode 503 (!), as are storytelling, providing value, working with real journalists, and focusing on your messaging framework.
“Get all your ducks in a line. Pull together your brand messaging framework…Do the hard work upfront and make sure you have the foundation for what will be great content creation,” Julie says. “Then look again to consumer-facing brands, because they’re doing it well.”
Listen to the entire show now from the link above, or download the mp3 and listen at your convenience. Of course, you can also subscribe to the Marketing Smarts podcast in iTunes or via RSS and never miss an episode.”
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