When it comes to promoting your products and services online, there always remains a doubt about which media to choose. In his latest video, Neil Patel has explained the pros and cons of paid ads and SEO for better lead generation. He says, “You can generate tons of leads through many different channels, but they aren’t all equal. The real question is, are paid ads or SEO better for lead generation?” Neil Patel’s Blog [...]
Search Engine Journal contributor Motoko Hunt has published a quick guide that covers everything you need to know when executing an international SEO strategy. She says, “In this post, I’ll cover some of the key areas of international SEO. What Are The Differences Between International & Regular SEO? The standard SEO best practices certainly are the foundation of international SEO as the search engine algorithms are very similar, if not the same, from country to country. I’d say that international SEO is built on standard SEO knowledge and skills. So, what makes international SEO... [...]
An effective SEO strategy can give an edge to your business by driving more traffic to your website. MOZ contributor Crystal Carter has published an article highlighting top tech SEO strategies for 2022 and beyond. She says, “Last year was an incredible year for Core Updates, and for changes to how SEOs improve page quality for users. Moving forward, we can expect to see increased diversification of SERPs, led by developments in Google’s algorithms, and new features from tools like Google Lens. These developments will change how we manage our SEO now and in the future. Multimedia first Why... [...]
Strong and structured collaboration, organization, and content management are all critical elements of a successful content marketing team. Couple that with an amazing digital experience for your customers and you have achieved operational excellence. Content Marketing Institute is hosting a two-part webinar ‘Operational Excellence in Content Management: DAM + CMS + DX ‘ on February 23-24, 2022. The CMI team says, “Join us February 23 – 24, 2022 for two days of learning about digital asset management (DAM), content management systems (CMS), and digital experience (DX). Learn... [...]
Understanding the root causes of traffic loss can help you better manage your site, make more confident business decisions, and win over your concerned stakeholders. Search Engine Journal is hosting a webinar ‘How Much Revenue Are You Losing from Organic Traffic Declines?’ on Wednesday, February 16, 2021, at 2.00 pm ET. The SEJ team says, “Register for this webinar and learn how to: Uncover what’s causing the most significant drops in your organic traffic. Assess what loss of traffic costs your company. Recover your lost traffic using a proven framework. Throughout this webinar,... [...]
Traditional search intent tells us how people are searching on Google – but it can also tell you how users are searching on your site and what they want to do now that they are there. Search Engine Journal is hosting a webinar ‘On-Site Search Intent: 3 Powerful Ways To Increase Sales’ on Wednesday, March 2, 2021, at 2.00 pm ET. The SEJ team says, “Register for this webinar to discover the advantages of leveraging on-site search intent. You’ll learn how to: Use search navigation tracking to gain insight into your traffic. Build more traffic dynamically with search intent data. Create... [...]
In 2018, Mike Filsaime announced Groove, a software platform that lets online marketers, big and small, simplify their business by replacing a whole suite of tools that don’t work together with an integrated set of tools that understand and communicate with each other by sharing data. This was and still is a big deal. Just as a small example of its power, it includes it includes a web page builder, an email autoresponder, and a shopping cart. But that is just the tip of the iceberg. There are 18 expensive tools you can replace with Groove. It’s powerful enough for major sellers and... [...]
Third Door Media is hosting a webinar ‘3 Ways to Conquer Your Paid Search Competition in 2022’ on Tuesday, February 17, 2021. The TDM team says, “The world of Paid Search is constantly evolving at lightning speed (new “things to do” travel ads, shipping annotations added for holiday campaigns, expanded text ads will be removed in June 2022), which means the rules of 2021 do not apply for 2022. Find out how to maximize your return on search investment and get ahead of your competition in these three strategies: Spend Efficiency – learn how to optimize your local market Share... [...]
Search Engine Journal is hosting a live podcast ‘Google Analytics: What’s A Good Bounce Rate In 2022?’ on Friday, February 18, 2022, at 3 pm ET. The podcast will feature Kayle Larkin, a data-driven SEM strategist at Larkin SEO. Loren Baker says, “Kayle is the “legit” Analytics + SEM consultant for B2B and eCom companies worldwide. She also made GA’s list of “Women in Analytics” for 2020. She has written guides on using Google Analytics to build profitable marketing campaigns on Search Engine Journal and Ahrefs. Her guides have also been shared on Twitter and LinkedIn... [...]
If you are looking to outrank and outperform within organic search, link building is essential. Third Doore Media is hosting a webinar ‘ Building Trust, Builds Brands: SEO Link-Building Strategies That Work’ on Thursday, February 17, 2021. The TDM team says, “We invite you to buckle in as 17-year SEO veteran, Jon Lightfoot of StrategicSEOSolutions.com, leaves no stone unturned and uncovers the most effective link-building strategies, the metrics that matter, and how you can rise above the competition with creative, effective and sustainable link-building strategies. In this webinar... [...]