Return To Home Page
Main Site Navigation
Search This Site
Friday, September 24, 2021

Strategies to Improve Your Online Advertising

Marketing Week contributor Grace Kite has shared an article highlighting the two tasks of online advertising that marketers misunderstand. Kite says, “This year Facebook is 15 and Google is 21, but as advertising channels for big brands, neither has emerged from the troublesome teenage phase into a fully effective adulthood. It’s because marketers are often not using these and other online channels appropriately. Online ads perform two distinct tasks that need two different decision-making processes, but many marketing departments only use one. The first task is the one that marketers are... [...]

Business2Community Highlights 17 Best Display Ads of 2020

Business2Community contributor Brad Smith has highlights 17 best display ads of 2020. He says, “Display ads are quite the worthwhile investment for a business. They yield widespread and targeted exposure across the web; they help consumers get familiar with and more easily recognize your brand, and retargeting with display ads have a high ROI. 1. Apple TV uses simplicity to grab your attention You may not need a lot of text or compelling ad copy to grab someone’s attention with a display ad. In fact, it’s often much better to keep things simple, like with this Apple display ad example... [...]

How to increase the conversion rate on your ads [video]

Conversion rate is a key element in your online advertising. You can improve it by creating effective ads and putting the on the right platforms. Entrepreneur magazine contributor Eric Siu has published a video on ‘How to increase the conversion rate on your ads’. Entrepreneur team says, “In this video, Entrepreneur Network partner Eric Siu discusses five rules that can lead to more conversions on your social media advertisements.  Siu recommends offering unique features alongside solutions that solve customer problems. This solution, ideally, should come... [...]

‘IAB: Online Advertising Hits Record High’ – OPA Intelligence Report

Posted By:  |  More From This Author

The latest issue of Online Publishers Association intelligence report has been released. The featured research is titled as ‘IAB: Online advertising hits record high’.[OPA Intelligence Report] […]  [...]

‘Advertising That Works Both Offline And Online’ by Albert Hallado

Posted By:  |  More From This Author

Albert Hallado’s latest blog post is titled “Advertising That Works Both Offline And Online”. [Albert Hallado’s Blog] […]  [...]

‘Mobile Marketing: The Next Frontier Of Online Advertising’ by A M Khan

Posted By:  |  More From This Author

A M Khan says, “It’s no secret the next frontier of expansion for the AdWords network is on mobile devices”. [A M Khan’s Blog] […]  [...]

‘Mobile Marketing: The Next Frontier Of Online Advertising’ by A M Khan

Posted By:  |  More From This Author

A M Khan’s latest blog post is titled “Mobile Marketing: The Next Frontier Of Online Advertising”. [Blog] […]  [...]