Online advertising is geared toward defining markets through unique and useful applications. It helps persuade targeted customers to take specific actions like purchasing. HubSpot has published a new guide ‘Online Advertising: All You Need to Know in 2023‘. Corey Braccialini says, “There are three key ways that digital advertising can help you improve the performance of your organic marketing efforts. With digital ads, organic performance can benefit from: An increase in brand awareness by displaying your content to individuals within and outside of your networks. A better understanding... [...]

Search Engine Journal has published the latest episode of the Search Engine Journal podcast ‘Creative Intelligence And Its Role In Online Advertising’ featuring Alex Collmer. Loren Baker says, “You may have heard of artificial intelligence, but what about creative intelligence? Alex Collmer, CEO of VidMob, joined me on SEJ Show to talk about creative intelligence and its role in helping marketers, especially in today’s market conditions. Gain insight into how creative intelligence optimizations and data transparency can help you make the right decision when running your creative... [...]

Neil Patel has published a new video ‘My Biggest Advertising Mistake (and What I Learned)’. He says, “My biggest advertising mistake and what I learned. Many people assume I’ve always been at the level I’m at now, and the level I’m at now isn’t the best. I can still get better and improve. But I’m a New York Times bestselling author. I’m a sought-after entrepreneur and marketer. I’m a thought leader in the digital marketing space. And that’s not to brag. Behind every success story are thousands of failures, and my biggest failure... [...]

While many marketers find justifying brand marketing spending to be a challenge, advances in technology are making it possible for professionals to see exactly which activity is leading to ROI. Adweek is hosting a webinar ‘Embrace Brand on Top of Demand: Recession-Proof Your Ad Spend’ on Tuesday, November 1, 2022, at 1.00 pm EDT. The Adweek team says, “Get an in-depth look at why embracing brand on top of demand is the key to remaining relevant and competitive in today’s advertising landscape from technology and media analytics leaders at Quantcast. You’ll find out: How measurable... [...]

When it comes to promoting your products and services online, there always remains a doubt about which media to choose. In his latest video, Neil Patel has explained the pros and cons of paid ads and SEO for better lead generation. He says, “You can generate tons of leads through many different channels, but they aren’t all equal. The real question is, are paid ads or SEO better for lead generation?” Neil Patel’s Blog  [...]

Marketing Week contributor Grace Kite has shared an article highlighting the two tasks of online advertising that marketers misunderstand. Kite says, “This year Facebook is 15 and Google is 21, but as advertising channels for big brands, neither has emerged from the troublesome teenage phase into a fully effective adulthood. It’s because marketers are often not using these and other online channels appropriately. Online ads perform two distinct tasks that need two different decision-making processes, but many marketing departments only use one. The first task is the one that marketers are... [...]

Business2Community contributor Brad Smith has highlights 17 best display ads of 2020. He says, “Display ads are quite the worthwhile investment for a business. They yield widespread and targeted exposure across the web; they help consumers get familiar with and more easily recognize your brand, and retargeting with display ads have a high ROI. 1. Apple TV uses simplicity to grab your attention You may not need a lot of text or compelling ad copy to grab someone’s attention with a display ad. In fact, it’s often much better to keep things simple, like with this Apple display ad example... [...]

Conversion rate is a key element in your online advertising. You can improve it by creating effective ads and putting the on the right platforms. Entrepreneur magazine contributor Eric Siu has published a video on ‘How to increase the conversion rate on your ads’. Entrepreneur team says, “In this video, Entrepreneur Network partner Eric Siu discusses five rules that can lead to more conversions on your social media advertisements.  Siu recommends offering unique features alongside solutions that solve customer problems. This solution, ideally, should come... [...]

The latest issue of Online Publishers Association intelligence report has been released. The featured research is titled as ‘IAB: Online advertising hits record high’.[OPA Intelligence Report] […]  [...]

Albert Hallado’s latest blog post is titled “Advertising That Works Both Offline And Online”. [Albert Hallado’s Blog] […]  [...]