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Saturday, October 31, 2020

Guide to Creating Black Friday SEO Strategy

As the holiday season comes closer, it is time to prepare our strategy to reach more buyers this year and create more sales. The Conductor team has published a guide to creating the Black Friday SEO strategy. Claudia Higgins says, “Google serves more than 5 million searches per month that are related to Black Friday. And we know this estimate from Google is averaged out across a full year. If we conservatively estimate that 85% of “Black Friday” related searches happen in November, that means of the 60 million annual searches, roughly 51 million searches take place in November, and most... [...]

Setting Your SEO Strategy [Podcast]

Searchmetrics has published a new episode of the Voices of Search podcast episode titled ‘Setting Your SEO Strategy’ featuring Cassie Dell. Episode Overview Join host Ben as he continues SEO Workflow Week with Searchmetrics’ Client Success Manager Cassie Dell to talk about how to correctly establish your SEO strategy. Together they review the strategy setting process and how to communicate its value in the organization. Determining and focusing on specific issue areas with your strategy is key to its effectiveness. If you have a strong technical foundation, you can focus on content and optimizing... [...]

Should We Use PDFs for SEO?

Seer Interactive contributor Katelyn Sidley has published an article on the use of PDFs for SEO. She says, “PDFs have widely been debated in the SEO community as to whether or not they are “bad for SEO”. It’s largely dependent on a few different items which we will cover: Why PDFs may be bad for SEO How to tell if your PDFs are harming or contributing to your website’s success How to make your PDFs “SEO Friendly” Why PDFs may be “bad for SEO”? Here are some common reasons why PDFs may be bad for SEO: HTML pages are easier for machines (search engines) to understand than... [...]

1-Click Social for WordPress; repair your broken Facebook/Instagram links #ad

On Oct 24th, 2020, Facebook decided to do a major change in its API (Application Programming Interface) that resulted in breaking more than 20 million websites. If your site embeds content from Facebook or Instagram, you were affected. This change has been in the news throughout October. Nevertheless, many website owners have not been aware of the problem. Even worse, they haven’t had a way to get around it, even if they did know about it. If you are a programmer, you can work with the new Facebook API to build a new application for each of your sites. If you don’t know how to that,... [...]

Four Steps to Get Your YouTube Video Featured in Google

YouTube video publishing allows you to grow your online reach to your target audience and promote your products. Search Engine Watch contributor Ann Smarty has shared four steps to help you get your YouTube video featured in Google’s featured snippet. She says, “YouTube provides brands with all kinds of unique marketing opportunities, one of which is an ability to build extra organic visibility through both video carousels and featured snippets. Why YouTube? According to Ahrefs, YouTube.com ranks in the top five organic searches for 139,830,455 queries. Of those, it is being featured... [...]

Three Ways to Create Meaningful Content

Context is the core of your content. It helps you to connect with your audience and make them step up to take the desired action. Search Engine Watch contributor Jack Schuleman has shared three useful strategies to help you create meaningful content with your personal passion. He says, “Using a passion to inform content is straightforward, but instilling this idea throughout a team can take some time. There’s a comfort level that varies from one person to the next. But there are few steps to make the process easier, and it goes something like this: 1. Find opportunities to utilize your... [...]

How to Do Online Competitor Analysis [Guide]

By learning about your competitors in the market, you can plan the marketing strategy that can help you to mark your presence and grow your sales. Search Engine Watch has published a new guide called ‘How to Do Online Competitor Analysis’ to help you do this. The SEW team says, “In this guide, we will take you through the main points of competitor analysis which you may need to revisit when your campaign has been up and running for a while: This guide also includes: How to stay up to date with the latest digital marketing moves to beat your competitors. How you can analyse your... [...]

Improve Your Content Performance using Free Images

SEMrush contributor Amanda Milligan has shared a list of eleven sites to find free images for your content. Milligan says, “Continue reading for a list of selected sites containing free-to-use images to boost your content. And before choosing images, we recommend you use the SEMrush Content Marketing Toolkit to find trending topics and keywords that will help you choose images that will enhance and be releveant to your content. 1. Creative Commons Search Choose whether you want images to add to content for commercial reasons or select the box for free images that can also be adapted... [...]

Strategies to Improve Your SEO Performance

An effective search engine optimization (SEO) strategy helps you to grow your online reach and make more sales online. Well-researched SEO techniques can enable you to get more interested customers to your website. Search Engine Guide’s Robert Clough has shared seven effective SEO strategies to help you achieve your business growth. Clough says, “Check out these helpful SEO strategies to improve your rankings in search engines and help your business thrive. 1. Target Relevant Keywords Finding the right keywords can help your website appear in relevant search queries. Doing keyword research... [...]

How To Go From Zero to 100,000 Subscribers on YouTube [Video]

Neil Patel has published a new video ‘How To Go From Zero to 100,000 Subscribers on YouTube’ to help you increase your YouTube subscribers. He says, “I’m really excited today because I’m going to teach you how to go from zero to 100,000 subscribers on YouTube. This is a two-week course, eight videos in total, actually six videos in total, sorry about that, and I’m going to end up breaking down everything you need to know about YouTube to start generating more traffic. The videos aren’t too long. You’ll get quite a bit of value from. All you have to... [...]